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I came across this video about product placement on television. I think it's kind of a balancing act when it comes to product placement.

You want to promote your brand without coming off too cheesy. Sometimes the challenge is striking the right balance between subtleness and boldness.

I don't know about some of these examples:
300daysandnights's profile photo
If you take your work seriously as art, then products featured in your show or film will be circumstantial, not intentional. 
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