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Our Social Times
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Our Social Times

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Agencies and brands are increasingly turning to content calendars to plan their social output. Here's a new entry into the field...
Social content planners are becoming more and more commonplace, and here we take a look at the newest addition to the field: ContentCal.
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If you involve well-known people in your social campaigns then you'll be interested in these figures...
Celebrities can earn a fortune endorsing products - but does it matter what network they post on? The answer is a resounding yes.
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Ogilvy's Key Digital Trends report is something all marketers need to read. We've put together a summary of the key points...
The latest Ogilvy Key Digital Trends report was released just before Christmas and here we take a look at some of the headline social media findings.
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Because every brand needs a social media crisis plan...
A social media crisis can begin chipping away at your carefully crafted reputation in seconds. Here are eight reputation-management tips specifically for social media.
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Live video will dominate social media marketing in 2017. If your brand plans to get involved then click below...
With live video having exploded in 2016, we've put together a few helpful tips on how your brand's live video campaigns can stand out from the crowd.
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Did you know you can now split test Facebook ads?
Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.
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It's official, Vine as we know it is no more. Say hello to Twitter video loops...
Twitter has pulled the plug on Vine and will replace it with a native video loop feature.
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It was only a matter of time...
A report suggests Facebook is about to start selling ads that will appear mid-way through videos - but only if they're long enough.
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8 social media statistics to help inform your 2017 marketing strategy...
The social media juggernaut rolls on into 2017 - and we've picked out a handful of interesting statistics to help inform your strategy for the coming year.
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Review the year in social media through our most popular posts...
The year just gone was another big one for social media, but which articles proved to be most popular with our audience? Read on to find out...
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It's been a big year for Instagram...
The past year has been one of momentous change for the photo-sharing app - and its user growth continues to accelerate.
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Want to use Snapchat to market your business? Find out how below.
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Social Media for Business - News, Events and Resources
Introduction

Originally launched in 2009, Our Social Times has consistently identified and highlighted innovative trends in the use of social media for business. Alongside our posts, reviews, webinars and reports, we have hosted over 40 conferences in the past seven years on topics ranging from social media monitoring to social CRM and social customer service.

Relaunched in 2016, the new Our Social Times site aims to provide a space for social media practitioners to share best practice, discuss social media technologies, highlight case studies, attend events and access valuable resources.