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Ouidad
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Ouidad is the original curl expert with one iconic idea—let curls be curls.
Ouidad is the original curl expert with one iconic idea—let curls be curls.

249 followers
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"It took years to convince people that curly hair really exists. That was my challenge. But, over 30 years later, the brand is thriving and advancing. It’s thanks to my team. And this country. Its diversity, including so many other immigrants, has made this possible." Via +Allure

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We're kicking off our MOST LOVED 💘 series! First up is Climate Control Heat & Humidity Gel. This curl essential earned 5-star reviews on Ouidad.com. We've officially got the warm fuzzies. http://ouidad.cm/2lPLBqv
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We've been nominated for 6 +Allure Readers' Choice Awards! Vote for your Ouidad favorites by Feb. 20: www.allurereaderschoiceawards.com

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Loose, classic, tight, or kinky—we ❤ your natural curls. http://ouidad.cm/2lMHY4t
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Knock 'em dead with these romantic curl looks—perfect for coupling up or mingling single. http://ouidad.cm/2lyC6Lg
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Celebrate Cyber Monday with our 6-piece Mega-Gift! Enjoy this free set with code THANKFUL at checkout. http://ouidad.cm/2gPJYth
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Shop KRLY Kids for a cure! Ouidad donates $1 from each KRLY Kids purchase to The Breast Cancer Research Foundation, in the hope that someday, no child will have to lose a parent to this disease. http://ouidad.cm/2cTcx7X
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Ouidad’s personal battle against breast cancer launched a company-wide mission. Join us in our fight to fund the research to eradicate breast cancer in our lifetime. Through October, when you purchase Superfruit Renewal™ Clarifying Cream Shampoo from Ouidad.com, $2 will be donated to The Breast Cancer Research Foundation. http://ouidad.cm/2cTcx7X
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Discover what Mongongo Oil #CurlElixir can do for your curls. Take 20% off with promo code DISCOVER: http://ouidad.cm/2cd3Zqq
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New Mongongo Oil Multi-Use Curl Treatment shown on Kinky Curls. Protect and prevent damage, break up curl sets, and lock in moisture (LOC method) with this #CurlElixir. http://ouidad.cm/2bI6GSg
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