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OTR Web Solutions Inc
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OTR Web Solutions - Web Developers - Social Media Management
OTR Web Solutions - Web Developers - Social Media Management

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Social Media is a key to opening doors for great Content Marketing campaigns. Read the latest blog post from OTR Web here. Part 11 of a 12 part series http://bit.ly/2gi5Z4n
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The tools are now in place for anyone to entertain an audience on a daily basis and build the audience through social networks.
Last century many people had dreams about being entertainers but did not train themselves to be entertainers. People were taught that the chances of making it as a star in the entertainment business were slim. Last century it took a lot of effort to get 10 people to show up to an event. This century's tools make it possible to put communities together in the hundreds or thousands all because of the direction that content marketing is moving, which is mixing information with entertainment.
http://bit.ly/29KJGMg
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Inbound Marketing & Business RelationshipsBusiness relationships are becoming more personalized
The era of customers being treated only as statistics is ending. A more personalized approach to marketing is becoming more common, especially when it comes to business relationships that involve a lot of transactions. Loyalty and trust have become the benchmarks to winning online business through inbound marketing, which connects niche markets with unique content about the products and services. http://bit.ly/22m79JT
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Thought Leaders & Content MarketingConsumers are gravitating toward Thought Leaders
Bloggers are the stars of the online world in terms of being viewed as influencers by search engines if they are popular and authoritative enough. Blogging is part of what makes content marketing valuable since effective blogs can create online followings. The reason blogs have become important in SEO is that they represent a chance to bring keywords to life in a unique story.
Read More http://bit.ly/1YSupgi
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Image Problems and Contact Marketing

Young Tom Booker was the trouble maker at Arrow Flats. If something was stolen, broken, painted over with graffiti or shot at it was usually Tom who received the first call from the sheriff. So it should of been no surprise to Tom when Sheriff Gibson questioned him about the number of fish he’d been bragging about down at Mel’s.
Mel’s was the coffee shop in town where all the locals shared breakfast, news and gossip over Mel’s weak bitter coffee. Seems Tom was shooting his mouth off to anyone who would listen about the number of fish he had caught in just half an hour. Sheriff Gibson, armed with this gossip and the complaint phone calls about explosions down at the lake had him very suspicious of young Tom. Read More http://bit.ly/1H1FXts
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Inbound Marketing Consumers EmpoweredEconomic factors encourage customers to be researchers
The internet has represented consumer empowerment since the 1990's because it operates like a high speed phone book. It takes you wherever you want to go, including to websites of competitors you just visited. Due to last century's marketing that promised more than it delivered, consumers have become skeptical of unfamiliar brands, but are able to quickly learn about brands as a result of inbound marketing. http://bit.ly/1GJxCYJ
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Inbound Marketing - SEOPeople want information, not persuasive ads
Consumers have naturally become more curious in the internet era about products before they buy them. Instead of the more expensive trial and error approach of learning over time which products meet specific needs, consumers can learn from other consumers quickly at no cost thanks to online reviews. In the 20th century consumers were generally quiet about products that didn't deliver what the advertising promised, but in the new century there is much less room for error.Product Information
The internet has elevated people's awareness about the value of product information. Inbound Marketing should be combined with SEO thus devoting entire articles to specific products or services. Storytelling about products in blogs and articles has become a common form of content marketing. At the same time, consumers are learning to be more careful about how they spend money online. More people are using the internet to learn about products, even if they make purchases at physical stores.
At one time consumers weren't expected to know a lot of product information, back when they were sold one size fits all packages prior to computers becoming mainstream. The computer revolution was part of what changed the consumer landscape, as consumers were expected to choose the variables of hardware and software. People now have a lot of brand awareness about various facets of the computer industry thanks to tech marketing turning common people into techies. http://bit.ly/1GJvfoJ
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Content Marketing & SEO Part 5 One size fits all marketing is ineffective
Traditional marketing relied on a theory that one message can connect with a mass audience. The internet helped branding become more multidimensional. Websites can be full of different versions of brands. The one size fits all model was designed to reach a vast market through a numbers game and limited media, but it did not always reach its target market. Today SEO has become a realistic way to develop a significant loyal online community.Brand Diversity
One of the keys to business survival in the 21st century has been brand diversity. The internet has made it easy for a brand to become a package that serves a market with many different niches. By offering many different products instead of one product a brand potentially reaches a much wider market. Each version of a brand can have its own web page using keywords associated with the brand. One of the many reasons for creating many different brand versions is to offer the brand in different languages.
Brand diversity may imply that a conglomerate is the force behind the business, but small businesses can also be diverse. Using creativity, a local business may find reasons to market different product versions to different market segments. The more a brand can offer customization, the more personalized it is and the more it fits the model sought by modern consumers. http://bit.ly/1CvCdYb
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Content Marketing vs Interruptive MarketingInterruptive marketing annoys more than it helps
Interruptive marketing still exists online for those who can afford it. Since most people do not go online to click ads, online advertising should only be done when it makes sense and you have an idea how many people you will be reaching. It's possible to create a successful campaign with interruptive advertising, usually after learning from failed campaigns. Read More http://bit.ly/1KF1tCi
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Ten Characteristics Of Cloud Computing
Using software in "The cloud" has become very popular in the past few years, making it far easier for teams to collaborate on projects, and share data with other people and programs. These 10 characteristics of cloud computing show why it has become so popular, and how its adoption will continue to grow over time.1. Easy Access
Cloud based applications and files can be accessed easily on your company's network, whether you or your employees are in the office, at home, or traveling. Read More http://bit.ly/1K81r5E
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