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Otabo
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Craft + Pride
Craft + Pride

22 followers
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In The Studio: Wear testing is a crucial part of our quality control process. While factory lab tests can determine key characteristics of quality and construction, they often don’t account for the unique challenges of a specific design based on how people wear and handle shoes in day­-to­-day life. With this particular stiletto, our team is working with the designer to test for walkability; abrasion resistance on different surfaces; how it treads for people with different gaits, body weight, etc.; and how the size run compares to mainstream brands.

#InTheStudio #WearTest #QualityControl #FootwearDevelopment #FootwearManufacturing #ShoeManufacturing #otabo #otaboTeam
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Happy Independence Day, America.
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Vintage flag courtesy of @sabrinafinlay.

#Liberty #IndependenceDay #FourthofJuly #July4th #4thofJuly #America #UnitesStatesOfAmerica #USA #MPLS #otaboTeam
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In The Factory: Roughing the featherline of a lasted upper. This process allows for bonding agents to seep deeper into the material to form a stronger bond between upper and bottom components.

#InTheFactory #Factory #Manufacturing #FootwearManufacturing #ShoeManufacturing #PerformanceFootwear #Sneaker #Production #otabo
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Manufactured by Otabo: Tomorrow. 12:00PM EDT.

📷 - @nobullproject

#SpecialAnnouncement #ManufacturedByotabo #NOBULL #JustTheHorns #IAMNOBULL
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"At its core, the nobility and the majesty of Memorial Day can be found in the story of ordinary Americans who become extraordinary for the most simple of reasons: They loved their country so deeply, so profoundly, that they were willing to give their lives to keep it safe and free." -President Barack Obama

#MemorialDay #MPLS #America #USA
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In The Workshop: Master Cutter working on sample hides for a small batch run of handmade production.

#InTheWorkshop #HandCrafted #MasterCraftsman #MasterCutter #Workshop #SmallBatch #Production #Shoemaking #otabo
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