Huacachina is a tiny village of just over 100 people built around a lush oasis in an otherwise barren desert. For a few bucks, you can rent sandboarding equipment and try one of the locals' favorite thrills.
Typically, people believe that days from the past are/were somehow better. So, when the going gets tough, the toughest brands are turning to the past to help consumers feel better about the present.
Here are 2 GREAT examples of nostalgia marketing http://wealmedia.com/good-old-days-nostalgia-marketing/.
Over the course of time, the most resilient brands have ensured that their products/services can be revived as classics for many years to come. Brand-giants like like Kellogg and / have learned to closely associate their brand with positive feelings and experiences from the “good old days.”
Why? It would seem that when confronted with hardship, people have the propensity to choose products/services from the brands that provide a “feel-good” experience. Knowing this, brands will deliver a marketing/advertising message that reinforces fond memories.
#nostalgia #marketingstrategy #dodge #hemi #brandingstrategy
Soy estudiante de Ingenieria Civil, me gusta la tecnología, la música (especialmente Heavy Metal, pero mi grupo favorito es Mägo de Oz), el futbol, las peliculas históricas, belicas y de ciencia ficcion; los videojuegos, y echar desmadre con los cuates.
- Universidad Autónoma de ChiapasIngeniería Civil, 2010 - present