Thanks for pointing me to this model. I love the clarity and dynamics! To show you that it probably works as designed, let me tell what thougts your model triggered with me: I see 3 steps/layers/stages which build on one another:
1. Prerequisites that are evolving: Openness evolves into transparency, and this creates trust. One could add other prerequisites like leadership (evolving to creating meaning and creating engagement/commitment)
2. Behaviour that is encouraged by this prerequisites: Participation is the first step, and this evolves to engagement, (social) learning, sharing, coordinatin (evolving to collaboration - or maybe this are two separate behaviors) and serendepity.
3. Value created or enhanced by this behavior: Innovation, customer satisfaction, employee satisfaction, winning great talent, etc.
The only item I can't place properly is awareness (that's where +Joachim Stroh perceives the chasm). To me, participation somehow does not fit in the picture, and it sounds a bit unspecific - but maybe I'm just unaware of what you mean by awareness ;-)
And one last thought: I'm not sure if I understand the funnel motive correctly. To me, it looks like something starting at value creation and then narrowing down to openness. Like you could drop a stone at value creation, and it would spin around the funnel, all the way down to openness. But I may just look at it from a weird perspective :-)