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O'Rourke Hospitality Marketing
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[SEO] Want a FREE SEO REVIEW of your hotel's website? We'll send you a full report within 24 Hours. Request Now! bit.ly/2a9rUpx

#HotelMarketing #SEO #Hotels
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OTAs’ Mobile Technology Outshines Hotels’ Mobile Efforts: bit.ly/28Iq5kJ

For years now, marketers have been touting the benefits and importance of being mobile to attract guests who increasingly rely on their mobile devices.

Therefore, it is not a surprise that mobile searches have now overtaken desktop and that, according to a report from comScore, all digital growth is being driven by mobile. comScore’s research shows that time spent on desktops has decreased from 47% in December of 2013 to 35% in December 2015. Conversely, time spent on mobile has increased from 53% to 65% in the same time period.

#Hotel #Marketing #Mobile #OTA
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How Going Green Can Help Your Bottom Line: bit.ly/1OoZs3q

"When entering a guest room, travelers often see a sign encouraging them to reuse their towels in an effort to conserve energy and water throughout the hotel. However, a small sign that begs guests to reuse towels might not be enough."

#HotelMarketing #GuestDirectory #Mobile #App
When entering a guest room, travelers often see a sign encouraging them to reuse their towels in an effort to conserve energy and water throughout the hotel. However, a small sign that begs guests to reuse towels might not be enough. In an article on Hotel News Now, Alicia Hoisington reports on Daniel Levine’s five …
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Why Content is (Still) King: bit.ly/25AMxD3

"In a 1996 essay, Bill Gates coined the phrase “content is king.” At the time of the article, marketers were slow to embrace the Internet as a new marketing channel, much like today’s marketers might be hesitant to explore a new social media outlet."

#Hotel #Marketing #ContentMarketing
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How Google’s Customer Match Makes PPC Campaigns More Effective:bit.ly/1U8YJSV

Google’s Customer Match product can elevate your PPC advertising campaigns to a more effective level. Customer Match is a powerful remarketing tool that allows you to upload your email list to Google, which then connects the emails with Google users and shows the targeted group your advertisements.

#Hotel #Marketing #PPC #CustomerMatch
Google’s Customer Match product can elevate your PPC advertising campaigns to a more effective level. Customer Match is a powerful remarketing tool that allows you to upload your email list to Google, which then connects the emails with Google users and shows the targeted group your advertisements. Imagine that a guest stayed with you last …
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2 Very Important PPC Changes and What It Means for Your Hotel: bit.ly/1t53Lql

Google recently announced some changes to its PPC advertising platform that could have some major implications for your hotel or resort’s PPC campaigns. There were a number of changes presented by Google at their annual Performance Summit in San Francisco, but two of them stood out to us as being very much worth noting for hotels.

#PPC #Hotel #Marketing
Google recently announced some changes to its PPC advertising platform that could have some major implications for your hotel or resort’s PPC campaigns. There were a number of changes presented by Google at their annual Performance Summit in San Francisco, but two of them stood out to us as being very much worth noting for …
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Have them in circles
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How many trees, $$ & hours can a Hotel Guest Directory App save you? Plug in 3 digits to see: bit.ly/28PLG9d

#Hotel #Marketing #MobileApp
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[WEBINAR] PPC Trends & Tips for Hotels - Thursday, June 23rd 4PM EST: bit.ly/1USSlPX

Can’t Join Live?
Register with us anyway, and we’ll send you the video recording of the webinar.

#HotelMarketing   #Webinar   #PPC   #Tips  
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Why Hoteliers Should Bid on Brand Name Keywords: bit.ly/25Y4bxn

"When creating pay-per-click (PPC) advertising campaigns, hoteliers should bid on both general keywords and brand keywords.

The general keywords, like “luxury resorts in mexico” target guests who may be unfamiliar with your brand. Brand name keywords are exactly what they sound like: hoteliers bid on their brand names."

#PPC #Hotel #Marketing
When creating pay-per-click (PPC) advertising campaigns, hoteliers should bid on both general keywords and brand keywords. The general keywords, like “luxury resorts in mexico” target guests who may be unfamiliar with your brand. Brand name keywords are exactly what they sound like: hoteliers bid on their brand names. Why do they have to do this? …
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[VIDEO] Our webinar on how to get back abandoned bookings w/ reservation recovery = GOLD: bit.ly/1T1sbNp
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[WEBINAR] Sign up for a free webinar— PPC Trends and Tips for Hotels—June 23, 4pm EST: bit.ly/1IhVc1P

Pay-Per-Click (PPC) campaigns can be one of the best tactics hotel marketers can use to capture direct bookings and room nights. In fact, for many hotel marketers, PPC campaigns represent over a third of their total direct, online revenue.

#HotelMarketing #PPC
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18 Steps to a Perfect PPC Campaign for Your Property: bit.ly/1P9I2lU

1. Clearly Define Your Objectives
How can this campaign help aid in overall business objectives? What key performance indicators (KPIs) are in place to measure its success?

2. Know Your Customer
Research your customer so you can appeal to their needs. In other words, don’t sell snow shovels in Florida.

#PPC #Hotel #Marketing
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O'Rourke Hospitality Marketing's Collections
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O’Rourke Hospitality Marketing is a leading Hotel Marketing Firm specializing in Hotel Internet Marketing Strategies, Hotel Website Design and SEO, and Hotel Marketing Materials
Introduction
O’Rourke Hospitality Marketing is a leading Hotel Marketing Firm specializing in Hotel Internet Marketing StrategiesHotel Website Design and SEO, and Hotel Marketing Materials. Our exclusive dedication to the Hospitality Industry as well as our expertise in Internet Marketing allows us the ability to develop targeted online and off-line campaigns that will exceed your marketing objectives.
Contact Information
Contact info
Phone
(978) 465 - 5955
Address
7 Prince Place Newburyport, MA 01950