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Orit Mutznik
Works at SEO
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Orit Mutznik

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There are 4 main reasons a visitor won't buy from you, address these at each stage of the marketing funnel http://ow.ly/Mo2Qd
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The Surprising Scientific Secrets Of Shareable Content

Have you ever wondered why, in spite of your best intentions, you just can’t resist a clickbait headline on Buzzfeed?

What was it about #TheDress that got everyone up in arms? And what is it about Malcolm Gladwell that makes his work so interesting?

Is it possible to replicate this kind of remarkability, or is it entirely unpredictable? Find out in this article by Buffer. -Kim

#socialmediasharing #socialmedia #smexaminer
There is science behind the success of shareable content. Here's a look at 5 of the 12 characteristics researcher Murray Davis says make things interesting.
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What Content Marketers Need to Know About Google Analytics
/via +Jonathan Blank for +Marketing Land 

"Content marketers on your team should have a basic understanding of Google Analytics prior to implementing an overarching content strategy or discrete content programs. Even if your team uses another Web analytics platform."
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"... contextually relevant and personalized article recommendations"

Introducing Matched content: a new way to help your visitors discover content on your site
http://bit.ly/1bmkSLs

When I saw the newly-announced "Matched content feature" in AdSense, I thought a recommender system might benefit from the use of structured data, and it didn't take me long to verify this.

A little odd in this day and age that Google should first call out Open Graph, and only point to schema.org tangentially via the (of all things) Google+ Snippet Platform Page, especially given the prior mention of in-depth articles (for which Google unequivocally and exclusively suggests "schema.org Article markup") ... but it all helps, eh? :)

#adsense   #structureddata   #opengraph   #schemaorg  
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Don't ignore the benefits of capturing social love! +Nathan T. Baker explains how to convert #Twitter superfans into content. http://raven.im/1aUVlZe 
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Thank you for sharing, +Orit Mutznik! 
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How to Use Term Frequency Analysis to Measure Your Content Quality
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
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#tbt to the 3rd installment of our 'Basics of a mobile website for SMBs' series.

If you want more than the #tldr below, view the full YouTube presentation here → http://goo.gl/LvMEQe

- a #MobileMadness recap
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Orit Mutznik

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Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media - Infographic
Here's a look into the future: Demand Marketing

When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand marketing. +Onboardly has created an #infographic, giving you an insiders look at how demand marketing can work for you.

#Demandmarketing combines content marketing, public relations (PR), and #socialmedia to create the perfect outreach vessel, and this infographic dives right in on how this approach can be used to bring your message to the exact place you need it: right in front of your customers. 70 percent of consumers prefer getting to know a company via articles rather than ads. Don’t get lost at sea with your marketing plan – You need all three components in order to keep your ship afloat.

See the larger image here: http://www.digitalinformationworld.com/2015/04/keep-your-marketing-efforts-afloat-with-demand-marketing-infographic.html

#contentmarketing   #publicrelations   #socialmediamarketing   #digitalmarketing  
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An update on Webmaster Tools

We've made the new Search Analytics report available to a random sample of our users .

Some of you might notice that they now have access to it in their Google Webmaster Tools account, under Search Traffic in the left navigational menu. If you're among the new testers, I hope you'll enjoy using the report. Let us know what you think in the comments,

PS: The new report currently has less than 90 days of data, but it will catch up in the next few days
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In the wake of Google's algo change, it's the perfect time to review your site's mobile friendliness. This guide makes it easy! http://mz.cm/1K9pJMl
Use the results of our study to help improve your site's mobile friendliness score.
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Google's Mobile Ranking Algorithm is finally moving and shaking the mobile results

April 21, Google's Mobilegeddon Day (http://tgcafe.it/1E03SqQ), has come and gone and nothing has changed in the mobile results... until today.

+Glenn Gabe reports on his findings.

#mobilegeddon   #mobilefriendly   #seonews   #marketingnews  
_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
4/21/15 was a date marked down in every SEO’s calendar with a giant red star next to it. That’s the day Google planned to roll out its mobile-friendly a
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Google Mobile Friendly Update - Early Study Results: http://buff.ly/1yQ2nKo
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  • Bar-Ilan University
    Linguistics, 2004 - 2007
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Orit Sidi, Valeria Sidi
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