Is to rethink your entire #internetmarketing strategy, and add semantic search to the mix. That's what's Google is moving forward to, and you should follow the path to help you have a successful online marketing plan.
Learn more about #semanticsearch with this coming Wednesday on a live Hangout with .
Read more: http://goo.gl/gwkQRB
Image post: http://goo.gl/K5035n
#onlinemarketingtips #localinternetmarketing #smallbusiness #digitalmarketing #inboundmarketing #socialmediamarketing #infographic
Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
For many people, the 2nd part of the Ranking Factor Study from - the Expert Survey, is often the most revealing. While correlation data gives you hard numbers, the insight of SEO professionals gives you insight into what actually works (and doesn't) as well as insight into potential ranking signals that are difficult to measure through traditional data analysis.
Super grateful for the 160 top-notch professionals that participated. This may be the smartest, most experience group of folks who ever contributed to a single SEO research project.
Read the full post here: https://moz.com/blog/ranking-factors-expert-survey-2015
"So you want to start selling your products on the internet? You're not alone: 34 percent of small businesses growth strategy in the next 12 months involves the internet and e-commerce; in 2014, we-only merchants accounted for 193 of the top 500 retail businesses (and drew the most sales, at $125.47 billion). By 2018, purchase of products and services online are expected to total $2.5 trillion globally.
That's why smart businesses are increasingly turning to e-commerce as their primary means to connect with customers or to supplement their in-store sales. And 80 percent of websites owners are their own webmasters, choosing to set things up themselves.
But before you debut your website, here's some advice on how to get up and running and to ensure that your customers - and their friends - keep coming back."
Graphic courtesy of: . H/t .
#infographic #seo #digitalmarketing #onlinemarketing #business
The labeling together with research, organization and navigation are the elements of the IA (Information Architecture).
The labeling is a form of representation. Similarly to how we use words to represent things and thoughts, so we use the labels to represent large blocks of information into websites.
Any developer or a content architecture for a site is creating labels without realizing it.
Often this work is taken for granted because the language itself is a huge set of labels but when it comes to designing websites for information (and more) it is important that this activity is conducted in a conscious and intentional.
Label in navigation systems.
It's the kind of label that in the sites operates mainly in the main or secondary navigation menu.
Some suggestions to be respected:
• label should suggest
• label should be predictive (without cognitive effort I understand where It will bring me)
• label should be descriptive and distinctive
• the labels must be sequential on a logic level
• labels must be simple and follow the common language
The images can represent information in a manner similar to the text. They are in fact often used as labels in navigation systems.
The labeling for images only works under certain conditions:
• if used in limited numbers
• if you use images or icons they should be notes and family without requiring the user to an excessive effort of interpretation
• should support recognition rather than recall (Nielsen)
For other examples visit my blog www.nicolaleonardi.tumblr.com
Ever mass-deleted a bunch of impersonal emails from your inbox like most of us?
Brand fatigue is a real threat to your marketing strategy.
In today's Whiteboard Friday, discusses why brands become "background noise" and how you can avoid it.
Check out the video
#emailcampigns #emailmarketing #emailmarketingtips #whiteboardfriday
The folks at and Fractl recently analyzed over 5,000 articles from with a focus on the lowest-performing headlines to discover what didn't work.
Follow along as this infographic reveals which words and phrases to avoid.
See the clear and complete image here: http://www.digitalinformationworld.com/2015/08/infographic-how-to-formulate-a-headline-that-generates-the-most-social-shares.html
#contentmarketing #socialmediamarketing #contentmarketingtips #socialmediatips #infographic
- Bar-Ilan UniversityLinguistics, 2004 - 2007
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