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Oregon Wine Marketing
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Some people are getting a little too excited about recent vineyard sales - I say we're OK until Gallo buys Shea, at which point the Oregon wine industry will be shaken to its deep, non-irrigated roots.
Oregon vineyard purchases by Kendall Jackson, Ste. Michelle Estates, Precept Wine, Domaine Drouhin and recent purchase by Elk Cove Winery led to speculation
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Travel Oregon just announced a new PR campaign, "Seven Wonders" featuring seven iconic places in Oregon. The focus is not primarily wine, but Oregon wineries can piggyback on the media to promote their tasting rooms and events.
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Did you know that Chateau Ste Michelle and its sister wineries make up two thirds of the wine produced in Washington State? Great interview by Jamie Peha with Ryan Pennington, senior communications director at Ste Michelle Wine Estates.
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Silicon Valley Bank’s annual Wine Industry Report is out and Oregon wineries will find the info on demographics enlightening. Maybe we don’t have to twist our brains into a pretzel trying to figure out how to sell to the fickle Millennials. At least not quite yet.

SVB debunks the popular notion that Millennials must be marketed to as top priority. According to SVB, Millennials are not going to be important buyers of fine wine for years, while baby boomers continue to go strong and are the most targeted segment of the population. For the many Oregon winemakers focusing on making superb Pinots at prices at or over $20, attracting Millennials should not be their top priority.

Read more on my blog:
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Winery emails range from great to minimally effective. Leaving out a phone number, a way to email the winery, and a "Buy" link does not sell wine. Here's an example Oregon winery email template for a single wine offer.
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Sweet Earth Vineyards' owners Phil and Nancy McCullum have built a large and loyal customer base in less than three years. Among events like open houses, club events, and regional winery passport weekends, their Outdoor Quilt Show stands out as a major success.

The McCullum's quilt show is an example of how a winery owner can think "outside the box". What are your customers interested in? How about working together with the lavender farm down the road to host a joint event (another thing the McCullums have done).

What regional groups have events and competitions that your customers would enjoy? Does it have a "wow" component like those gorgeously colored quilts hanging in the vineyard on a sunny day? Or perhaps there's something smaller in scale, like wood turning, another popular Oregon craft that is easy to show indoors in winter.
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Looking forward to Saturday's Oregon Chardonnay Symposium at Stoller Family Estate and remembering how great it was last year. It was at Red Ridge Farm and featured wines from Jim Maresh, Tyson Crowley, Thomas Monroe, Jay McDonald, Ken Pahlow, and Marcus Goodfellow.

This year's Chardonnay Grand Tasting featured forty (!!) wineries. The list reads like a winery version of the NFL All Star game. For more information call 503-864-2000 ext. 2 or email jodi@redridgefarms.com

Here's a story about last year's event.
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I'm working on my Google+ Local local listing and put up a few images to start. Reading about how many people use Google+ Local and how the pages are indexed and included in organic search results. Maybe not as necessary for me as for wineries - I can see an enhanced listing with photos and information as another place tourists might come upon you when searching for wineries near their location.
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Winery owners: Your website isn't showing up as well on search engines as you think. You are probably seeing a better search result for your winery than the pubic does.

Search engines customize the results it shows each of us based on what we have looked at previously. If you have looked at your website regularly, they think that's what you want to see, and your pages will show up at the top of your results.

You are fooling yourself if you think what you see is what the general public sees. It's not. To view the search results for someone who hasn't searched for your winery or wines, go to searchpage.com. It provides a place to see "neutral" results.
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Interesting over 6 hours ago and not one person knows how to help a business get there website to be on Google are for a customer to find you obviously Google Plus doesn't work
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It's amazing how many wine sales emails go out without vital elements - like a phone number, or a link to buy the wine. Here's a template for a single wine sales email, and a link to an article with a list of what you want to make sure to include.

http://www.oregon-wine.com/oregon-wine-template-single-wine/
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Have them in circles
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Oregon Wine Marketing: Grow Your Direct to Consumer Wine Sales
Introduction

Let me introduce myself. My name is Jean Yates and I founded Oregon Wine Marketing to help wineries build their direct to consumer sales by making the right marketing and technology choices.

For 26 years I sold Oregon wine from my shop Avalon Wine and published over 200 related articles on my website avalonwine.com. Avalon helped dozens of wineries launch their wines into the national market and sold millions of dollars of Oregon wine direct to consumers via website, email, and social media.

Oregon Wine Marketing will help you grow direct sales, find and retain loyal customers, and build your brand. We use the methods proven to work and partner with technology experts to help you as ongoing consultants or on a project by project basis. Let us eliminate the guesswork and help you sell more wine.