SVB debunks the popular notion that Millennials must be marketed to as top priority. According to SVB, Millennials are not going to be important buyers of fine wine for years, while baby boomers continue to go strong and are the most targeted segment of the population. For the many Oregon winemakers focusing on making superb Pinots at prices at or over $20, attracting Millennials should not be their top priority.
Read more on my blog:
The McCullum's quilt show is an example of how a winery owner can think "outside the box". What are your customers interested in? How about working together with the lavender farm down the road to host a joint event (another thing the McCullums have done).
What regional groups have events and competitions that your customers would enjoy? Does it have a "wow" component like those gorgeously colored quilts hanging in the vineyard on a sunny day? Or perhaps there's something smaller in scale, like wood turning, another popular Oregon craft that is easy to show indoors in winter.
This year's Chardonnay Grand Tasting featured forty (!!) wineries. The list reads like a winery version of the NFL All Star game. For more information call 503-864-2000 ext. 2 or email firstname.lastname@example.org
Here's a story about last year's event.
Search engines customize the results it shows each of us based on what we have looked at previously. If you have looked at your website regularly, they think that's what you want to see, and your pages will show up at the top of your results.
You are fooling yourself if you think what you see is what the general public sees. It's not. To view the search results for someone who hasn't searched for your winery or wines, go to searchpage.com. It provides a place to see "neutral" results.
Let me introduce myself. My name is Jean Yates and I founded Oregon Wine Marketing to help wineries build their direct to consumer sales by making the right marketing and technology choices.
For 26 years I sold Oregon wine from my shop Avalon Wine and published over 200 related articles on my website avalonwine.com. Avalon helped dozens of wineries launch their wines into the national market and sold millions of dollars of Oregon wine direct to consumers via website, email, and social media.
Oregon Wine Marketing will help you grow direct sales, find and retain loyal customers, and build your brand. We use the methods proven to work and partner with technology experts to help you as ongoing consultants or on a project by project basis. Let us eliminate the guesswork and help you sell more wine.