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Are all #ChurnedCustomers  alike? Check out ‎Optimove Lab‬'s latest research on +MarketingProfs - http://bit.ly/1BLlYuL
Customer Relationships - Savvy marketers are turning their attention to re-engaging lapsed customers. Those churned customers fall into two categories. Here's a look at each.
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Great stuff, +Optimove!
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Every so often, you need to assess the level of your #CustomerPool , spot existing leaks, and make effort to plug them!
Check out our latest blog by Chief Customer Officer, +Varda Tirosh - http://bit.ly/17ykqYL
Regularly measuring the level of your customer pool helps you understand how your marketing efforts impact on customer acquisition and retention.
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Optimove

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The core of great #CustomerService  is managing people’s expectations! 

Check out our CEO, +Pini Yakuel's latest thought piece on why managing your customers' expectations is a winning strategy - http://linkd.in/1DXKI10
"You Do Not Cover For Me! You Manage People's Expectations!" – Don Draper Five years ago, I launched Optimove – a B2B startup company that I’ve been managing ever since. Like every business, it was critical to consistently acquire customers. But because I decided to build my business without any outside funding, I had to put an exceptional emphasis on retaining my existing clients. I was successful – and I want to share my secret with you.The cor...
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In a saturated online world, the main question is how to efficiently market a fresh business with its inadequate restricted resources.

The answer is utilizing #MarketingTechnology !

Check out +KillerStartups' list of top technologies that can take your marketing effectiveness a notch up (spoiler: +Optimove is one of them!) - http://bit.ly/1537yIo 
New businesses are frequently faced with a daunting task once it comes to advertising marketing. Ryan Chester shares fourteen marketing automation tools that
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We'll be exhibiting at  #NRF15  until Tuesday, January 13!

If you're around, don't miss out on visiting our #retention  experts at booth #1026, and learning how to better capitalize on your existing customers!
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“You do not cover for me; you manage people’s expectations.” -Don Draper

The core of great #CustomerService  is managing people’s expectations!

Check out our CEO +Pini Yakuel's latest guest post on +AllBusiness - http://bit.ly/1wObjrC
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Have them in circles
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Successful #entrepreneurship  is a blend of romanticism and practicality. Check out our CEO, +Pini Yakuel's latest thought piece on +Fast Company - http://bit.ly/1El1r0g
Are you a rational or romantic entrepreneur? The ideal may be a mix of both.
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Our retention experts will be exhibiting at #eTailWest , Palm Springs until Feb. 20th. If you're around, drop by stand #111 to learn more on how to grow your business through your #ExistingCustomers !
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1 week, 2 shows, back-to-back! Coming to #ICEGaming , London or #CCEU15 , Amsterdam? Visit us for the latest in #PlayerRetention !
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One of the holy grails of personalization is the ability to implement #realtime , data-driven customer marketing.

We are excited to announce Optimove's latest enhancement: an end-to-end #realtime  personalized messaging engine!

Read more on our blog: http://bit.ly/1u23hkU
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Instead of focusing on additional features, it can be far more valuable to focus on your #ProductIdentity !

Check out our latest guest post on iMediaConnection - http://bit.ly/1xwSi1Z
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We're excited to announce the launch of a joint #AcademicResearch project with two professors who are global leaders in their fields!

The goals of this project are to discover patterns and trends that can provide insight to marketers and product innovators in the Web and mobile fields.

Read more about this venture on our blog: http://bit.ly/1y6qAuv
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Have them in circles
62 people
Euro Palace Casino's profile photo
Ayelet Hirshfeld's profile photo
Powershift's profile photo
ore Goldgamer's profile photo
Josh Hersha's profile photo
Krishnakumar Avanoor's profile photo
Lynn Soo's profile photo
nisim debache's profile photo
Rachel Slovin's profile photo
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+972-3-6724546, +1-646-961-4546
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18 Ben Avigdor St. Tel-Aviv Israel
19 West 21st St. New York, NY 10010
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Optimove is a retention automation platform powered by predictive micro-segmentation technology. The software personalizes every campaign, to maximize revenues and customer lifetime value.
Introduction

Optimove is a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire multi-channel customer marketing plan.  By treating every campaign as a measurable “marketing experiment,” the Web-based software enables marketers to optimize their retention plan based on the true financial uplift generated by each campaign. With Optimove, marketers maximize revenues and customer LTV by automatically personalizing, executing and evaluating a complete framework of customer-data-driven campaigns.

The company's unique customer modeling, predictive micro-segmentation and campaign automation technologies have already enabled dozens of e-retail, online gaming, and consumer financial companies to become highly successful data-driven marketers. Launched in 2010 by a team of data scientists and software developers with a passion for understanding what drives customer behavior, the company was recently described by the Huffington Post as, “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv.” The company expanded into the US in early 2014 and now employs 40 people.