The answer is utilizing #MarketingTechnology !
Check out ' list of top technologies that can take your marketing effectiveness a notch up (spoiler: is one of them!) - http://bit.ly/1537yIo
The goals of this project are to discover patterns and trends that can provide insight to marketers and product innovators in the Web and mobile fields.
Read more about this venture on our blog: http://bit.ly/1y6qAuv
18 Ben Avigdor St. Tel-Aviv Israel
19 West 21st St. New York, NY 10010
Optimove is a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire multi-channel customer marketing plan. By treating every campaign as a measurable “marketing experiment,” the Web-based software enables marketers to optimize their retention plan based on the true financial uplift generated by each campaign. With Optimove, marketers maximize revenues and customer LTV by automatically personalizing, executing and evaluating a complete framework of customer-data-driven campaigns.
The company's unique customer modeling, predictive micro-segmentation and campaign automation technologies have already enabled dozens of e-retail, online gaming, and consumer financial companies to become highly successful data-driven marketers. Launched in 2010 by a team of data scientists and software developers with a passion for understanding what drives customer behavior, the company was recently described by the Huffington Post as, “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv.” The company expanded into the US in early 2014 and now employs 40 people.