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Optimal Design Systems International
17 followers -
Design * Consuling * New Clubs * Renovations
Design * Consuling * New Clubs * Renovations

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Read the latest interview of Bruce Carter by Justin Cates with Club Insider Magazine.
Modern Club Architecture and Design - May 2018
http://www.clubinsideronline.com/current/
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#fitness design boutique #fitness design

This sense of user satisfaction is ultimately what keeps members coming back. “If people like the space they are in,” says Bruce Carter, Owner and President of Optimal Design Systems International, “there is a much better chance they will start and stay on their exercise program.”
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There still time to register and be part of the largest conference and tradeshow in the fitness industry next week IHRSA in San Diego.
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Bruce Carter was interviewed by Athletic Business Magazine about the “Cardio Area Design Considerations” February 2018

Here is a summary of the key points:

1. Location

Carter agrees. "Intimidation is always a concern," he says. "Most people who come to a club are out of shape, not too happy about how they look, and therefore don't want to be on display. People who are out of shape don't want to be the first thing people look at when they come in."
Facilities that have two levels can put one cardio area on the ground floor and another along a mezzanine, or "cardio deck," as Carter calls such locations. He adds that for single-level facilities, cardio areas can be placed off the entry to either side. "You can see the excitement and the energy, but it's not overwhelming you," he says. "And you're not on display on the piece. You're not being viewed when people come in."

2. Orientation

"Whenever we can bring the outdoors in, we love to do it," Carter says. "If we have the option of looking out to some woods, we'll design the building around that."
Carter refers to the psychology of disassociation — how focusing on other things helps take the pain or unpleasantness out of exercise — as playing a role. It's a key driver of the cardio entertainment evolution, but there are other ways to orient equipment to keep users preoccupied. "Even more than TV, people like to get on cardio and watch other people work out," Carter says. "We love to do mezzanines with cardio on top looking down to the workout area."

3. Mix

The latest usage numbers compiled by IHRSA show that three of the top five spots on a list of club consumer participation are occupied by activities involving cardio equipment, led by treadmills at 24.2 million participants. Carter attributes that popularity to ease of use. "The treadmill is still number one, because if I'm out of shape, I can get on that treadmill, turn the speed to 2.8 miles an hour and do something," he says.
Carter's typical mix looks something like this. "Let's say I have 100 pieces of cardio. Maybe 40 percent are treads and 35 percent are ellipticals, and then the balance is made up of recumbent bikes, upright bikes, stair climbers and rowers."
Regardless of the chosen components, there's little debate about the critical place cardio continues to occupy within the fitness landscape. "People still want their cardio, love their cardio," Carter says, "and I haven't seen where the quantity of cardio has gone down at traditional clubs."
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3/8/18
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Stylish design!
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Check out latest interview of Bruce Carter, Optimal Design Systems International with Athletic Business magazine, and other experts on fitness industry design as well.

https://www.athleticbusiness.com/fitness-training/five-cardio-area-design-considerations.html?eid=128681696&bid=1995582
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2/15/18
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The Missing Link
The Missing Link
clubsolutionsmagazine.com
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Regymen 3D. Club under construction by ODSI! Stay tuned!
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10/9/17
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