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OptiLocal
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Local Search Marketing by OptiLocal
Local Search Marketing by OptiLocal

210 followers
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Instagram recently launched new action buttons, e.g. "Reserve", "Get Tickets", "Start Order", and "Book", that connect your business profile with other online services so that customers can interact with you directly from your profile. What are your thought on the new #SocialMedia platform add-on and do you have plans to leverage it for your #LocalBusiness? https://business.instagram.com/blog/making-it-easier-to-do-business-on-instagram #LocalMarketing #SocialMediaMarketing #Instagram #InstagramMarketing
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Have you heard of Google’s bug called ‘the rabbit hole 🐇’, or how a winery decided to sue Google for compromising online reviews of their business?
There is a lot of interesting news in the search engine and social media marketing industry just waiting for you to catch up with 😏 https://optilocal.org/seo-news-recap-june-2018/ #SEONewsRecap #LocalSEO #SEONews #DigitalMarketing #SEO
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The latest edition of our #SEO News Recap is here: 👉https://optilocal.org/seo-news-recap-may-2018/
Here are some of the topics you are about to read:
⚫#GooglePosts now show videos and hot offers data
#GoogleMyBusiness rolls out marketing agency-friendly features
⚫the #GoogleMaps Platform and the Google Assistant’s directory appear on the horizon
⚫ Yelp and TripAdvisor partner up into fighting Google’s monopoly in local search
#SEONewsRecap #LocalSEO #SEONews #digitalmarketin
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Check out Nevyana Karakasheva's take on 5 evergreen #SEO questions:
✔️ Should a company pay for links?
✔️How could smaller companies, that don’t have a large #LinkBuilding budget, achieve “Link building Success”?
✔️ What’s one blackhat SEO technique that works?
✔️ If a company has little chance in ranking for top keywords, should they completely avoid trying ranking for them?
✔️ Which metrics to rely on when assessing links?
Read the full post on Linkody's blog: https://blog.linkody.com/seo/seo-experts-share-advice
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Nevyana from our team predicts that #Google will proceed towards monetizing the local packs in all local verticals. View 60+ more expert #LocalMarketing predictions on the Local Search Association's guide here: https://www.thelsa.org/lsa/predictions-18.aspx #localSEO #marketingtips #localbusinesses #SMBmarketing #LSA #LocalSearch #localSearchAssociation
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Facebook recently changed its News Feed algorithm with the sole attempt to offer users more relevant information from their friends, family, and groups they’ve liked. Mark Zuckerberg also said that Facebook users will see less public content like posts from businesses, brands, and media. Since this announcement, you have probably noticed а drop in your #LocalBusiness Facebook Page’s organic reach and user engagement metrics. Don't panic! Rather check out the tips and tactics we share on Rocks Digital on how to take advantage of Facebook groups and improve your online visibility 👉https://www.rocksdigital.com/facebook-news-feed-groups/ #FacebookGroups #digitalmarketing #socialmediamarketing #FacebookUpdates #FavebookNewsFeed #facebook
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Hi guys! Check out our April's #SEO News Recap 👉https://optilocal.org/seo-news-recap-april-2018/ In this issue we cover the following topics:
⚫a new feature within the Google My Business dashboard enables you to highlight your business services directly on your Knowledge Panel
⚫Google updated their Review guidelines and the guidelines for adding events
⚫new requirements if you want Google to display your recipe images on the Image Search
⚫a new search feature notifies you for price changes for previously searched products
⚫a quiz tests your #LocalSearch knowledge
⚫a survey reveals what type of content customers prefer
#SEONewsRecap #LocalSEO #SEONews
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Check out the Social Media guidelines we share on DentistryIQ.com! They will give you valuable ideas on how to incorporate social media in your marketing plan and boost the brand awareness of your dental practice: https://www.dentistryiq.com/articles/2018/04/how-to-kick-start-the-social-media-strategy-of-your-dental-practice.html #dentists #socialmedia #socialmediamarketing #dentalpractice
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The guys from ShareThis decided to demystify the social-SEO connection. Check out what advices we and over 50 other experts shared about the best strategies for using #SocialMedia to boost #SEO (and vice-versa): https://www.sharethis.com/best-practices/2018/04/seo-and-social-media/
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Check out the tactics we share on Dentistry Today on how to improve the online reputation of your #DentalPractice and attract new patients by bringing together successful offline and #SocialMedia marketing strategies: http://www.dentistrytoday.com/news/todays-dental-news/item/3212-integrate-your-offline-marketing-with-your-social-media-campaign
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