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Online Asset Partners
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You’re likely familiar with the finding that over half of communication is non-verbal.

So perhaps you won’t be surprised to learn that your copy is “saying” a lot more than you think it is. That’s because tone of voice is at play, influencing how visitors read your copy and relate to your company.

Fortunately, tone of voice can be deliberately created, managed and optimized.
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As shown on Smart Insights last year, mobile traffic overtook desktop as mobile phone use continued to rise at a staggering rate.

Stats from the same report also show that desktop users are around three times more likely to convert than those visiting a site from a smartphone; showing that there’s a lot of potential for improvement for mobile conversion rates.
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When internet users share private information, they want to feel safe doing so, and one of the most popular ways to convey security on a website is by using trust badges (also referred to as “trust logos” or “site seals”).

The study below was conducted by ConversionXL Institute that seeks to better understand the popularity and efficacy of various trust badges online. Well worth the read!
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We’re talking about Google’s Expanded Text Ads!

If you’re not sure what they are, what it means for your business or if you should be worried then this is the article for you. We answer our clients top questions about Expanded Text Ads below.

#expandedtextads   #google   #adwords  
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Well, this summit certainly did not disappoint!

Google’s annual Performance Summit is an event held for key AdWords and Google Analytics customers. The products they announce at these summits only come after months of research and testing. This year there was a very clear theme to the data and product announcements presented at the summit - and that’s Mobile.

#google  
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Having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to easily contact support. But on the he flip side, phone support costs money...
Many anecdotes support both strategies, but we should be asking, “where’s the data?”
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Snapchat now has over 130 million daily active users and is growing rapidly. Popular with users of 20s and under, Snapchat is a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.
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Despite the impressive growth of mobile phone use over the last two years, there seems to be a massive disconnect between mobile users and mobile marketing. A recent survey found the following....
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