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Capitalizing the web with real intelligence.
Introduction
We are an online marketing agency with traditional marketing roots. That means we use an integrated approach. We understand brand, strategy and messaging along with the technical know-how to translate that onto the Web. Experience has shown us that a one-size fits-all strategy doesn't work. That’s why our services run the gamut from WordPress web design and support, to strategy and SEO keyword research, to content marketing, social media management and lead generation. But it doesn't stop there. Everything we do is backed by Analytics. We specialize in strategic insights via Google Analytics and other tools to monitor the overall health of an online presence, evaluate competitive performance, and measure actual results. Oh, did we mention that we only use White Hat, ethical practices? With The Spectrum Group Online it's where visibility and transparency connect.

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Need to optimize your website content for better SEO and higher search engine listings? Check out these 3 tips for optimizing your website content, following Google's quality guidelines & attracting a reader audience.
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Google will start giving priority in search engine listings to mobile-friendly websites starting mid-April. Websites that embrace and cater to mobile users may see GREATER gains in organic search visibility. Is your website mobile-friendly yet? #seo #Google #seotips #onlinemarketing #mobilemarketing #webdesign http://ow.ly/Kw3tE
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Don't let your site get PENALIZED. Optimizing your website CORRECTLY is worth the time and effort. There are quite a number of 'SEO gurus' out there using shady SEO tactics, which can lead to your website being penalized by Google in search results. Join us tomorrow, March 18th, to learn how to optimize your website the RIGHT way. RSVP today to reserve your spot! #seo #sem #onlinemarketing #bizmarketing #ppc #Google
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Want to learn SEO? Our UC Berkeley class starts on 3/18/15. Learn hands-on keyword research, optimization & ROI measurement without the shady methods that can penalize your website in search results!
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“Millennials eat, breathe and sleep technology...Put your brand in the bedroom, and your ROI will soon be giving you sweet dreams!"
An SEM and SEO plan that is not flexible and able to change and update immediately is not going to do your brand awareness much good. Algorithm updates are a constant. This is a continuously evolving challenge that you must master, or have someone in your organization master, if you [...]
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Did you know having a separate mobile site is not the same as having a mobile responsive site? Having a mobile responsive website is becoming the norm. Some companies are still maintaining a separate mobile website from their main site -- an old practice on its way out. HTML5 and mobile-responsive themes are now must-haves when redesigning/relaunching a website. #seotip #seo #Google #mobileresponsiveness
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In their circles
6 people
Have them in circles
12 people
billie sassano's profile photo
Stimulead's profile photo
Carol Stephen's profile photo
Lee Lonitz's profile photo
Massimo Paolini's profile photo
Alyson Harrold's profile photo
Jen Currier's profile photo
Rick Perroset's profile photo
Alana Munro's profile photo

Spectrum

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Are you using Google Plus to boost your search listings in Google search? #googleplus #google #seo #sem #GoogleSearch
Summary: There are some easy ways to boost your brand and personal rankings in Google search if you use Google Plus. Here we share some tips to help you climb up the results pages.
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If you are involved in any form of digital marketing, having someone reputable to guide your efforts can be helpful. Here are 4 good reasons to work with a Google partner.
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Remember: SEO (search engine optimization) is a long-term strategy. Focus on providing the best user experience via great content and clean, non-spammy inbound links and eventually you will see results. #seo #seotips #sem #onlinemarketing #smallbusiness
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SEO Tip -- Are you doing SEO yourself? Remember to use keyword research tools like AdWords Keyword Tool and Google trends to help find beneficial search phrases for your site. #seo #sem #seotips #searchengineoptimization #Google #Adwords
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Are you trying to digitally market using Google on your own or with someone with whom you're not that familiar? Read on to find out why you should work with a Google partner for your digital marketing.
There are many reasons to work with a Google Partner. Learn the top 4 reasons why a certified agency ensures knowledge & quality for managing your marketing
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Google has made note that in mid-April websites that are mobile-friendly may rank higher in search results. Is your website ready?
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