How to Avoid Common Pitfalls When Analyzing Custom Report Data
Custom reports are very powerful, but only useful and accurate if you combine the right set of metrics and dimensions. The flexibility that Google Analytics offers is great, but can lead to confusing custom report data. Getting real actionable insights starts with setting up Google Analytics and your reports in the right way. In this article I will reveal one of the most common mistakes and how you can easily avoid falling in this trap. #measure
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