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Tips and Advice on Analyzing Data and Improving Your Conversion
Tips and Advice on Analyzing Data and Improving Your Conversion

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How the Page Value Metric Can Greatly Improve Your ROI
#measure #analytics

Google Analytics offers so many metrics that you might wonder, on which ones should I concentrate? I have found the “Page Value” metric to be among the most powerful metrics. Content should be at the heart of every business. Whether you have a blog, lead generation, customer service or ecommerce site, content is always playing a key role in your business.

In this post you will learn all about the Page Value metric and how to leverage it when analyzing and optimizing your performance!
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How to Leverage Google Analytics Real-Time Reporting for Your Business

#measure #googleanalytics

The Real-Time reporting features in Google Analytics allow your to monitor marketing efforts and test technical changes on your website. And they can be very effective!
The usefulness of these features is not limited to just marketers and analysts. IT departments, Customer Service and various other departments can use these reports to their advantage.
In this blogpost I share everything you need to know about the Real-Time reporting section in Google Analytics.
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Ultimate Guide to Calculated Metrics in Google Analytics (+ 20 Examples)

#analytics #measure

Do you already leverage the power of calculated metrics in your Google Analytics setup? This post provides all the information you need to turn this amazing feature into insights!

I will include a list of examples later on to inspire you to set up unique metrics that fit your business best.
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Top 22 Google Analytics Features to Enhance Your Data and Insights
Google Analytics can be a great help in understanding and improving your website and channel performance. Leveraging the best Google Analytics features will get you ahead of your competition.
There are probably 50, 100 or even more features that I use on a regular basis. Some of them relate to collecting relevant and reliable data in Google Analytics. Others are more geared towards meaningful analysis and gathering insights for the business.
But which ones are the most useful? It depends, but certainly there are a few that should be on top of your list! In this article I will present the top 22 features that I use daily for my clients.
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Complete Guide to Multi-Channel Funnels in Google Analytics
#measure #analytics

Do you take the majority of your business decisions only on last-click performance data? The Multi-Channel Funnels can provide a lot of insights other reports can’t. In general, many conclusions are drawn based on the standard reports in Google Analytics. However, one of the drawbacks is that most reports provide conversion information on a last-cookie basis. In this blogpost I will provide an in-depth overview of the Multi-Channel Reports and how they can help you and your business.
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How to Best Set Google Analytics User Permissions and Protect Your Data
Managing user permissions in Google Analytics in the right way is crucial for the data quality and safety in any organization. In this post you will learn about the different options that you have and how to manage user access rights most effectively. Having worked at multiple agencies for almost 10 years, I know what a pain access rights management can be. It happens all too often that a company changes from one agency to another without removing the users from their former agency. This and many more things can go wrong. After reading this post you will have a clear understanding and list of best practices on how to deal with Google Analytics user permissions.
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Step-by-Step Guide to Leverage Custom Dimensions in Google Analytics
Google Analytics allows you to segment and filter on 100+ preconfigured dimensions. This post dives deep into custom dimensions – to spice up your Google Analytics implementation and configuration. And dramatically enhance your insights!
#measure #analytics
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Best Ways to Discover and Solve (Not Set) Issues in Google Analytics
Are you bothered with (not set) values in Google Analytics? One of the measurement issues I often discover in my Google Analytics audits are related to (not set). (Not set) is a name that Analytics uses when it hasn’t received any valid information for the dimension you have selected. The difficulty is that the reasons for (not set) appearing as a dimension value vary according to the report and dimension. In this blogpost I will share all details about (not set). You will learn how to automatically detect issues including best practices on how to effectively deal with them. #googleanalytics #measure
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Complete Guide on Data Discrepancies Between AdWords and Analytics
#measure

Can you trust your Analytics data? Often, I encounter data discrepancy issues between AdWords and Analytics. Simply linking your AdWords account to Analytics is a great start. Knowing about the main challenges with this integration will help you in getting high quality and reliable AdWords data. My new step-by-step guide explains about configuration best practices, clicks vs. sessions, common issues and a lot more.
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Google Analytics API: The Non-Technical Guide
#googleanalytics

The phrase “Google Analytics API” might sound daunting. However, even without strong technical skills you can leverage the API for your business. And I am going to show how! In this post, I will show you how to access and leverage the API without writing any code at all! The focus is on getting data out of Google Analytics.
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