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How to Deal With Personally Identifiable Information (PII) in Google Analytics
In the last few weeks I have performed several in-depth GA audits and was blown away by the number of times PII was stored in Google Analytics. This post will uncover a ton of things about PII and Google Analytics. Sending PII to Google Analytics is one of the worst things you can do. By reading this post you will learn about best practices in dealing with Personally Identifiable Information in Google Analytics. #measure

Learn all about Personally Identifiable Information (PII) and Google Analytics. Apply the tips to avoid running into trouble!
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How to Avoid Common Pitfalls When Analyzing Custom Report Data
Custom reports are very powerful, but only useful and accurate if you combine the right set of metrics and dimensions. The flexibility that Google Analytics offers is great, but can lead to confusing custom report data. Getting real actionable insights starts with setting up Google Analytics and your reports in the right way. In this article I will reveal one of the most common mistakes and how you can easily avoid falling in this trap. #measure
How to avoid common pitfalls when building your custom reports in Google Analytics is a crucial skill to master. Learn it today!
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42 Experts Demystify Their Best Strategy to Define Actionable KPIs
Key Performance Indicators (KPIs) are probably one of the most over-used and little understood terms in business and analytics. This expert roundup post features a ton of analytics experts and demystifies how to come up with the best KPIs for your business. So that you can leverage your +Google Analytics data in the best possible way.
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42 awesome Experts share their number one KPI strategy. Implement the strategies and optimize your business for the metrics that matter most!
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Three Proven Ways to Turn the Reverse Goal Path Report into Insights
The goal reports in Google Analytics are extremely useful in optimizing your website outcome. But did you ever take a serious look at the reverse goal path reports? In this article I will use three real-world examples on how to make this report incredibly useful.
Simple report, awesome insights! Three unique and proven ways to turn the reverse goal path report into actionable insights.
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How to Effectively Use Search Console Reports in Google Analytics
Do you sometimes feel stuck when optimizing organic search efforts via Google Analytics? Happily Google recently revamped the search console reporting section which makes these reports much more valuable. In this new article I dive into organic search from a Google Analytics data perspective.
Learn how to effectively use Search Console reports in Google Analytics. And improve your organic search strategy and results!
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The Secrets Behind Google Analytics Conversion Rate
Your conversion rate is one of the most important metrics to keep an eye on. Unfortunately most companies calculate the +Google Analytics conversion rate in the wrong way. This post will tell you everything about the conversion rate and outlines the steps to make this metric both reliable and actionable!
Discover how to modify the Google Analytics conversion rate metric so that it becomes incredibly useful! And avoid the mistakes that rookies make.
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Data-Driven Approach to Boost Your LinkedIn ROI
Do you waste hours on Social Networks without getting actual results? Today I will reveal a new LinkedIn Case Study on how to skyrocket your traffic and conversions from LinkedIn. I will share a unique 10-steps framework that you can apply to your business to leverage the real power of LinkedIn. I promise that you will learn a ton about how to effectively use LinkedIn and Google Analytics data to make smart Social decisions!
In this LinkedIn case study you will learn how to skyrocket your authority, traffic and leads from LinkedIn. Start growing your conversion today!
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Ultimate Guide to Reduce Bounce Rate and Increase Conversions
Reducing your bounce rate is a crucial step in establishing a profitable user journey, both for you and your website visitor. In this in-depth guide I explain all you ever need to know about this very important metric. I will start with the basics and cover advanced topics as well. A thorough case study is included! #measure
In-depth case study and actionable strategies to greatly reduce your bounce rate and better satisfy your visitors' needs.
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Complete Guide to Master Hourly Data Sets in Google Analytics
Segmentation is the key to make your data really powerful. Digging into hourly behavioral stats can turn a pile of data into awesome insights. This post demystifies how to use the Google Analytics hourly reports to their maximum potential.
Discover how to use the hourly reports to optimize your business outcome! Standard and custom reports and several use cases are included!
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In-Depth Case Study: Top 25 Takeaways from The Google Analytics Demo Account
Nothing can beat learning from real-world Analytics data. Google has just opened the door to their ecommerce store data, a great opportunity for anybody who wants to accelerate their learning! In this article I will share 25 important takeaways from their account setup and reporting environment. #googleanalytics
Awesome! Real-world data from the Google Analytics demo account to speed up your web analytics learning curve. Get started today!
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Quickly Implement Google Analytics via Google Tag Manager Injector
Google Tag Manager can make your Analytics life a lot easier. But what if you want to implement GTM even before you have site access? Or maybe you want to enhance your GTM skills without having a website yourself? This is when the Google Tag Manager Injector deserves a place in your Chrome extensions toolbox!
This guide reveals a step-by-step process to implement and leverage the GTM injector extension for Chrome so that you have no excuse anymore to postpone your GTM implementation or learning!
Speed up your implementation time and dimish your stress with the Google Tag Manager Injector. Installed in less than five minutes!
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The Google Analytics User Explorer Report Demystified

Analyzing aggregated data is very important and worthwhile, but sometimes you want to dive deeper at the individual level. The User Explorer report can help you exactly do that.

By performing both analysis on the aggregate as well as the individual user level, you will enrich your understanding of what’s going on. And what you should do to further optimize the user experience and your business.

Learn all about this new report in +Google Analytics 
Enhance your aggregated data analysis with the User Explorer report in Google Analytics. And improve the user experience and website conversions!
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Tips and Advice on Analyzing Data and Improving Your Conversion
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By providing in-depth information and services on Google Analytics, Online Metrics aims to help companies collect reliable data and turn it into insights and profits.
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