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Great post +Cyrus Shepard Thanks for sharing +Brian Jensen 
 
Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google
http://moz.com/blog/feeding-the-hummingbird

Here's the deal: People who haven't implemented structured data on their website shouldn't feel left out of the entity search revolution. While microformats and Schema.org are great, they are only one of the ways search engines can extract relationships from your content.

In this post we explore 7 ways to strengthen semantic relationships in your content, including;
• Keywords
• HTML elements
• Entities and synonyms
• Anchor text and links
• Google Local
• Structured data highlighter
• CMS plugins

... all without complex markup languages. (and at least 3 reference to +Bill Slawski) Read the full post here: http://moz.com/blog/feeding-the-hummingbird
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OH !!! WOW  what a great article.  this article validates my idea for #FUFISM   which is  a marketing concept where SEO (Search Engine Optimisation) is viewed as the primary issue that needs to be considered at the beginning of any online marketing campaign, and worked into the purpose, aims and objectives of each part of your marketing plan, in a manner that can be understood by all your staff.

After all the +fufism definition for SEO is SEO or Search Engine Optimisation is the collective work of your entire workforce, both online and offline,  to ensure that your intended target audience firstly finds your online content in the SERP's (Search Engine Results Pages) then secondly clicks on your result and then finally completes the  call to action statement that you have embedded within your online content

this link is truly appreciated and has been shared further  +Cyrus Shepard 
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