Brand Identity Designer, 1995 - 1998
Nonpareil were a brand design agency partnership that provided a comprehensive service in solving clients' communication problems. Their commitment in corporate identity design was to help clients find, develop and express their own uniqueness and then communicate effectively.
Projects undertaken included commissions to design a variety of promotional and support material including corporate identity, logo development, annual reports, branded literature systems, style manuals, corporate brochures, direct mail, sales promotion, press ads, display, exhibitions, packaging, product sheets, point of purchase systems, trade presenters, websites and conference environments.
Accounts worked on either as clients or in a creative service partnership adjunct to advertising agencies working on large rebranding projects: Hilton Group, Rolls Royce, Eagle Star, Shell, BP, Glaxo, Visa, Lloyds TSB, ICI, First Choice, Whitbread, Tesco, Access, Sony, Marks & Spenser, Friends Provident, Guinness, P&O, Thorn, Faberge, DER Travel, BT, Lafarge, Cable London, Ford, Barclays, Phillips, Harrods, Welcome Foundation, Citicorp, Lufthansa, Renault, London Transport, Holiday Inn, American Express and 101 other SME's too numerous to mention who's products and services required a gentle creative touch or a good hard kicking.