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Olivier Travers
Works at New ventures
Attended ESSCA
Lives in Chile
191 followers|34,302 views
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DevOps explained to non-technical media execs, and why they should care:
http://www.oliviertravers.com/archives/2014/10/08/publishers-software-development-devops-continous/
Many if not most media companies invest relatively little in software development. But those that do have been grabbing the attention of an increasing number of readers, subscribers, advertisers, and investors. What to do if software is not in your DNA, and why do you want to do something about ...
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We've made a video that explains how our defense website puts a lot of information in a single article.
How Defense Industry Daily Makes It Easier to Track Major Programs
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I'm adding Envato to the list of crap companies which like DYN rip off their customers. I quote from the customer "service" reply I got after 3+ business days:

"Unfortunately we are not able to force authors to provide support (although most do so) or enforce a response time. If an author chooses not to offer support it is not grounds for a refund of the item purchased."

Er, the product in question is broken, includes obsolete components, and the company that made it has a broken support forum (or deletes posts there, I'm not sure what happened).

Got it: Envato's policy is to sell shitty products that do not work, are not supported, and they're washing their hands off of it. This apparently apply to ThemeForest, CodeCanyon, and other marketplaces.

Lesson learned: if you want to be able to buy WordPress themes or javascript/jquery code knowing for sure that the product is working and supported, well then avoid Envato.
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Roughly 8 in 10 global company marketers - primarily based in Europe - agree that it is cheaper to retain than acquire a customer, but they're more likely to be focusing on acquisition than retention, according to results from Econsultancy / Oracle Marketing Clouda study produced by Econsultancy...
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commented on a video on YouTube.
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Good summary. It would take a major last-minute scandal and weird second round participation dynamics for Matthei to be able to win.

Taking Bachelet for granted, the big question is whether Andre Velasco will be able and willing to bear the same no-nonsense influence he had during Bachelet's first government. If he does, he won't be able to counter Bachelet's ineptitude and passivity, but at least the damage will be contained. Otherwise say goodbye to sound budgets and a return to corruption at a scale last seen during Lagos' government. Bachelet's own instincts are far to the left, as is demonstrated by her choice to move from Australia to hardcore pro-Soviet Eastern Germany in the 70s! Ask yourself why the unapologetic Margot Honecker lives in Chile. Bachelet has the Communist party's support, unlike under the Concertacion.

Four left to hard-left former student agitators were handed parliament seats on a platter. There's going to be big pressure for free (otherwise known as ruinous) state-provided university in jobless tracks such as sociology so that young Chileans can pretend they're studying into their late 20s while staying with mum and dad. French-style overcrowded public universities disconnected from the workplace is precisely what Chile does not need. The right coalition wants education subsidies to be means-tested, which any sensible person will tell you is the right thing to do, but somehow free nonprofit education is a basic human right.

Chile's public finances are overly reliant on high copper prices so the conjunction of increased public spending - which would be by and large waste, see: Bachelet's Transantiago/earthquake complete lack of any executive ability whatsoever - and dropping copper prices could prove quite a brutal squeeze on the country. Already there's a current accounts deficit, as Chileans are unable to increase their productivity in line with their thirst for imported manufactured goods.

Posted from Central coastal Chile, where like in most of the country outside of Santiago and the northern mining region, GDP/capita/year is circa $10K and you can clearly see that becoming a developed country - with the expected human capital, environmental standards, cultural options and everything else people in rich countries take for granted - is far, far away.
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Olivier Travers

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It's good that they say this, but, maybe cynically, I believe most marketers actually invest in tools to manage leads and exposure!
 
Enterprise marketers are faced with the challenge of managing multiple campaigns simultaneously - and a customer focus is at the heart of their technology spending:
Enterprise organizations' are expecting to evaluate a number of different technology platforms over the next couple of years, finds Econsultancy in a recent study conducted with Teradata. Marketing attribution, marketing cloud and audience management systems are most commonly reviewed in the...
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Envato belatedly realizes they're selling insecure WordPress themes because they include obsolete plugins. About the ThemeTastic (CrapTastic really) theme bought a couple weeks ago that Envato refuses to properly refund (i.e. with real money, not store credits) - note how old this stuff is:

"This vulnerability allows attackers to access the servers of all sites using older versions of the Slider Revolution and Showbiz Pro (WordPress) plugins by ThemePunch. The vulnerability exists for all versions of Slider Revolution earlier than version 4.2 (released in February 2014) and all versions of Showbiz Pro (WordPress) earlier than 1.5.3 (released in January 2014)."
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To add insult to the injury, Paypal refuses to protect consumers the seller has themselves that they had sold you a product exposing you to months-old security vulnerabilities.
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Newer platforms such as Foursquare, Pinterest and Instagram are seeing a surge in popularity among the Fortune 500, although the major platforms still see the highest rates of adoption:
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates, according to the latest study from the Center of Marketing Research at the University of Massachusetts Dartmouth. LinkedIn, measured for the first time this year, is easily the...
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Check out our latest marketing report if you're in business-to-business marketing or sales:
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Usability, affordance and grannies in Vegas. On mobile phones.
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New turn-based custom game that will hopefully reward good planning and mobility. Looking for players who have won at least one game.
http://triton.ironhelmet.com/game/6583683427336192
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People
Have him in circles
191 people
Helen White's profile photo
Rony Rakshit's profile photo
Rafat Ali's profile photo
Erwin Araos's profile photo
Anne-marie Ekcout's profile photo
Amanda Leech's profile photo
Martin Bellinger's profile photo
Sonia Fenty's profile photo
Miguel Paz's profile photo
Work
Occupation
Entrepreneur & Exec: Online/mobile publishing; software; b2b
Employment
  • New ventures
    Principal, 2015 - present
    Starting new projects in the b2b data/publishing/software/marketing space. Stay tuned for details!
  • Watershed Publishing (MarketingCharts, Defense Industry Daily & more)
    Chief Executive Officer, 2009 - 2014
  • AT&T
    1995 - 1995
  • Microsoft
    1996 - 1999
  • Daylight
    1999 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chile
Previously
France - Germany - Italy - Portugal
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Tagline
Versatile entrepreneur with multi-cultural and multi-industry expertise
Introduction
Frenchman, lived in Germany, Italy, Portugal, now in Chile. Formerly: Cofounder/CEO at Watershed Publishing; Internet analyst/consultant; Sales and Marketing at Microsoft, AT&T/NCR. ESSCA business school alumni.
Education
  • ESSCA
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Gender
Male