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Olivier Blanchard
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Olivier Blanchard

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8 months of very hard work (research, interviews, fact-checking, graphic design, etc.) but we can finally release the 2015 Global Social Media Insights Report. Here are the top 12 most important insights that you NEED to be aware of, but the post links to the complete report. Enjoy.
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"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function."
 - F. Scott Fitzgerald
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Should influencers be paid by the brands they do work for? Depending on whom you ask in digital, the answer isn't always what you might think. Here is how to approach the question properly.
Today's topic: when is okay to pay an influencer, and when is it not? More to the point, what is it okay to pay an influencer for?
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The Last Year. (Not a retrospective.)
A New Year's Resolutions message from yours truly.
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Want to increase customer loyalty? Understand the perception gap between marketers and customers – and make some changes.

Customer Loyalty: How to Close The Perception Gap Between Us and Them  http://buff.ly/16t8qaK   #customerloyalty  
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Change of pace: Social technologies seen from a completely different angle. Check this out: http://bit.ly/1z0uo0A
How cloud and mobile technologies are changing the game in agriculture - and lessons that can be applied to any business.
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“Shiny Object Syndrome” - new cartoon and post on chasing the next big thing in marketing http://tomfishburne.com/2015/01/shinyobject.html
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I got to guest cohost this week, so we covered everything. No really... everything. Like... everything. This podcast is like espresso for the brain.
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Tech is definitely getting big in the automotive market. Check this out.
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+Mashable has made its picks for best photos of 2014, and they are stunning: http://on.mash.to/1whd7yb
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In his circles
258 people
Have him in circles
1,417 people
Aljdaas Isles's profile photo
Mirra Alvira's profile photo
Filip Maertens's profile photo
Paul Fabretti's profile photo
deepak kumar's profile photo
emma stone's profile photo
Kelly Lux's profile photo
ana jesnia's profile photo
Simon Uwins's profile photo
Basic Information
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Tagline
Pray that I never become your competitor's secret weapon.
Introduction
Bilingual Parisian living in the US. 18+ years of brand strategy, marketing, PR, digital, product and project management. Author of the best-selling 'Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization" (Que/Pearson). Consults globally in most matters of social business integration, social business operations and digital brand management. Not a social media guru. (I actually know what I'm talking about.)
Bragging rights
Former pro photographer, ex-Fusilier Marin (French Navy Marines), Ironman triathlete, hill crusher, owner of 3 vicious chihuahuas, my name appears on several US patents, and author of the upcoming sci-fi/historical fiction/adventure series 'The Nemesis Engines.'
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