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Oliver Zenglein
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Daten-Feeds für #adwords Anzeigenanpassungen und Dynamische Anzeigen können jetzt automatisch aktualisiert werden.
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Keep your customized ads up to date with scheduled uploads

Dynamic display ads [https://goo.gl/DNrHol] and ad customizers [https://goo.gl/on1Td8] help you save time and show more relevant ads by dynamically inserting your prices, products, and promotions. However, constant changes in your product inventory and other business data makes it difficult to ensure your ads remain helpful and up to date. That's why we're introducing scheduled uploads. Scheduled uploads let you automatically sync your business data [https://goo.gl/jrceqN] on a daily, weekly, or first of the month basis into AdWords, without the need to sign in and update this information manually.

For example, let’s say you’re using ad customizers to dynamically insert product inventory into your text ads. Scheduled uploads can help ensure that only in-stock products are advertised, and that the inventory amount and local prices shown are accurate. This saves you time and provides a more useful experience for your customers.

Scheduled uploads supports a variety of file types, including: Google Sheets, .csv, .tsv, .xls, and .xlsx; and file sources, including: Google Drive, HTTP, HTTPS, FTP, and SFTP. With this release, we’ll also be increasing the allowed file limit from 50mb to 500mb for .csv and .tsv files to help you scale your workflow.

Learn more about scheduled uploads in the AdWords Help Center [https://goo.gl/T3nRlY].
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Tune in this Thursday, Apr. 30th, for a live hangout covering advanced Google Shopping topics. We'll be focusing on troubleshooting data feed issues, optimizing a Shopping campaign and Shopping best practices.
 
We'll be broadcasting live three times throughout the day, so join us during the time that best suits you. http://goo.gl/5Rk0VI
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Die Google Partner Termine für 2015 sind online. Die Events sind auch eine schöne Gelegenheit zum Netzwerken. #adwords   #analytics   Zur DE Anmeldung: http://goo.gl/JtAhxB
Meldet Euch jetzt zu den Partner Academy Trainings an

Liebe Community,

nutzt Eure Chance und meldet Euch zu den kostenfreien Trainings der Partner Academy an! Wir haben noch freie Plätze!
Hier die buchbaren Termine für die kommenden Monate:

Live-Trainings
Deutschland:
Google Partner Siegel Training, 27. Jan, Köln mit +Thorsten Olscha 
AdWords-Zertifizierungs-Bootcamp, 29. - 30. Jan, Berlin mit +Joachim Schröder 
Google Analytics, 04. Feb, München mit +Alexander Holl 
Google Analytics, 24. Feb, Frankfurt mit  +Alexander Holl 
Sales Pitch Training "AdWords verkaufen live", 24. Feb, Köln mit +Nikolaus Herbert 
AdWords-Zertifizierungs-Bootcamp, 26. - 27. Feb, München mit +Alexander Sperber 

Hier gehts direkt zur Anmeldung für die Trainings in Deutschland: http://goo.gl/JtAhxB

Österreich:
Google Partner Siegel Training, 04. Mär, Wien mit +Thorsten Olscha 
Google Analytics, 11. Mär, Wien mit +Joachim Schröder 
AdWords-Zertifizierungs-Bootcamp, 12. - 13. Mär, Wien mit +Evelyn Leu 
Sales Pitch Training "AdWords verkaufen live", 25. Mär, mit +Nikolaus Herbert 

Hier gehts direkt zur Anmeldung für die Trainings in Österreich: http://goo.gl/Rth7Mz

Schweiz:
Google Partner Siegel Training, 03. Mär, Zürich mit +Thorsten Olscha 
Google Analytics, 18. Mär, Zürich mit  +Joachim Schröder 
AdWords-Zertifizierungs-Bootcamp, 19. - 20. Mär, Wien mit +Evelyn Leu 
Sales Pitch Training "AdWords verkaufen live", 24. Mär, mit +Nikolaus Herbert 

Hier gehts direkt zur Anmeldung für die Trainings in Österreich: http://goo.gl/BB13Iy

Alle Hangout On Air-Termine findet ihr unter folgendem Link:
http://goo.gl/jCZQuH

Die Inhalte und die Zielgruppe der jeweiligen Trainings findet ihr unter Trainingspfad: http://goo.gl/I27m14

Wir freuen uns über Eure Teilnahme an unseren Trainings!

Liebe Grüße,
Marina
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Link your Webmaster Tools account to your AdWords account to view this brand new paid & organic report #adwords
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Great article. "The belief in sending fewer emails, but making them more targeted, misses out on the key benefits of email as both an engagement channel and a brand recognition tool. For example, if advertising airtime on TV was free, nobody would recommend that brands show fewer adverts, so why do we do this with email?" --> What do you think?
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#adwords  Leistungsgrafik nun auch wöchentlich/monatlich/pro Quartal darstellbar
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Plot your chart data in AdWords by day, week, month, or quarter

How many times have you wished you could get a quick snapshot of how your search traffic is trending, and in the time increments that matter to you?  You might want to see weekly trends if you refresh your inventory on a weekly basis, or if you have quarterly sales goals you might want to track your performance trends by quarter. Today, we’re making it easier and faster to get a customized view of how your performance is trending with a new button right above your chart in AdWords that lets you toggle between Daily, Weekly, Monthly, or Quarterly data (shown below). We hope this will save you time and make you more efficient while optimizing your search campaigns.  Log into your account and try it for yourself: http://adwords.google.com 

#adwords #updates
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Neu in Google Analytics: Display Ad Impressions in der Customer Journey analysieren
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Für mich der beste Vortrag der Conversion Conference (neben +Michaela Schneider natürlich ;-) Hier eine Zusammenfassung von +Timon Hartung 
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