"Our vision is to make every link as intelligent and valuable as possible and to recognize that as the platform where site-to-site clicks are priced, bought and sold. We've been selling clicks before, but there was no competition; the buyer decided what they were going to pay and that was that."
Excited to be working on the link economy at -- it's woefully inefficient:
"Here's an example of this inefficiency: At VigLink, on behalf of publishers, we've sold a lot of links to retailers offering the $99 Apple TV and we've found wide discrepancies in what retailers are willing to pay for the link. One retailer, for instance, will pay 700 times more for the Apple TV link than another. Can you guess who? Neither can most publishers, and therein lies the rub."
- NickelCo-Founder & CEO, 2014 - present
- VigLinkVice President of Marketing, 2012 - 2014
- Product Marketing Manager, 2003 - 2012
- MP3.comEmail Marketing Coordinator, 2001 - 2003
- University of ArizonaAnthropology
- Homewood-Flossmoor High School
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