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Oliver Deighton
Works at Nickel
Attended University of Arizona
1,332 followers|324,562 views
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Oliver Deighton

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Just published a write-up of a really helpful career conversation I had with +Dave Liu. Hope it might be helpful to others at the crossroads.
Lately, I’ve been craving perspective like I used to crave Skittles and Nintendo. It’s a cruel irony to life that the amount of time you spend thinking about your path is directly correlated to your
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The Internet dinosaur is actually a hotbed of commercial intent.
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"A new affiliate exchange, bringing merchants and publishers together to buy and sell clicks in real time, launched in the summer of 2013. This new content-driven commerce exchange is picking up steam. As a result of this exchange and others like it, publishers will unlock billions of dollars in revenues in the next five years. Merchants will be able to reliably and predictably buy product specific content-driven commerce clicks on demand and at scale."
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Oliver Deighton

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"VigLink analyses those links and determines if they’re monetisable. It’s an elegant solution because the links are already in place — they’re apps and services that we have recommended over the past seven years. Plus, it’s not intrusive at all, as opposed to blinking banner ads."
The more astute MakeUseOf reader would have noticed that we've started running VigLink. VigLink is a Google-backed company which helps websites like MakeUseOf monetise outbound traffic. So what does this mean for you? How exactly will VigLink affect you? This announcement will clarify how we use VigLink, for full transparency. Why VigLink? Simple. We're hoping…
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Oliver Deighton

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Good press for VigLink:

"Our vision is to make every link as intelligent and valuable as possible and to recognize that as the platform where site-to-site clicks are priced, bought and sold. We've been selling clicks before, but there was no competition; the buyer decided what they were going to pay and that was that."
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Oliver Deighton

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Who pays the most for clicks? The VigLink Advertiser 50 ranks the top advertisers. Power to the publishers. 
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Oliver Deighton

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Love this. Reminds me of the early videos +Jason Shafton and Zames did for Google Play
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+Geno Prussakov asks me some in-depth questions on the VigLink content-commerce report. Dig deeper into #affiliate  with this report.
To shed light on key monetization metrics of the content marketing landscape VigLink launched its content commerce reports. The first one covers Q4 2013.
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Thank you for your time, Oliver; and looking forward to future +VigLink reports.
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Oliver Deighton

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We just announced this new initiative with +Netpop to help online content publishers benchmark their success. If you're a blogger or manage a site and want to compare notes on marketing, monetization, and operations you should join Publisher Roundtable.
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Oliver Deighton

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Marketers love to talk about their “channels” and they spend a lot of time, energy, and money maximizing the return for the SEM and email dollar. There’s a
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Oliver Deighton

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"...original authored content is a site’s raison d’etre and monetizing the links therein allow publishers to completely resolve the great conflict of their business: providing a great user experience and making money simultaneously."
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I just blogged this over at DMNews.

Excited to be working on the link economy at +VigLink -- it's woefully inefficient:

"Here's an example of this inefficiency: At VigLink, on behalf of publishers, we've sold a lot of links to retailers offering the $99 Apple TV and we've found wide discrepancies in what retailers are willing to pay for the link. One retailer, for instance, will pay 700 times more for the Apple TV link than another. Can you guess who? Neither can most publishers, and therein lies the rub."
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People
In his circles
466 people
Have him in circles
1,332 people
Lukáš Hefiner's profile photo
Samee Akraey's profile photo
Joe San's profile photo
Vejvy CZ's profile photo
Samira Mateus's profile photo
Barry Archer's profile photo
Rishikesh Patil's profile photo
Francis Owusu's profile photo
Jessica Vanden Heuvel's profile photo
Work
Occupation
Co-Founder & CEO, Nickel
Employment
  • Nickel
    Co-Founder & CEO, 2014 - present
  • VigLink
    Vice President of Marketing, 2012 - 2014
  • Google
    Product Marketing Manager, 2003 - 2012
  • MP3.com
    Email Marketing Coordinator, 2001 - 2003
Basic Information
Gender
Male
Apps with Google+ Sign-in
Story
Tagline
Father, Husband, Son, Brother, Friend, Entrepenuer, ex-Googler, ex-VigLink
Education
  • University of Arizona
    Anthropology
  • Homewood-Flossmoor High School
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Oliver Deighton's +1's are the things they like, agree with, or want to recommend.
What's Next: Considerations at the Crossroads of Career | LinkedIn
www.linkedin.com

Lately, I’ve been craving perspective like I used to crave Skittles and Nintendo. It’s a cruel irony to life that the amount of time you spe

Forums Rock and Our Report Proves It
www.viglink.com

At VigLink, we obviously love forums. We operate ForumCon, the largest conference for forum owners. Part of why we love forums is, plainly p

State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report
www.amnavigator.com

To shed light on key monetization metrics of the content marketing landscape VigLink launched its content commerce reports. The first one co

2014: The Year Affiliate Marketing Grows Up
www.webpronews.com

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing -- driving traffic through produc

Find out how other publishers are building their loyal audiences
technorati.com

A new collaborative industry research platform drops the cost of detailed market research to zero and make the lives of online publishers mu

Why Your Links are Getting Ripped Off - Search Engine Journal
www.searchenginejournal.com

Marketers love to talk about their “channels” and they spend a lot of time, energy, and money maximizing the return for the SEM and email do

This Is Your Brain on Gluten
www.theatlantic.com

The idea that gluten and carbohydrates are at the root of Alzheimer's disease, anxiety, depression, and ADHD has now reached millions of peo

Native Links: The Future of Advertising
www.commpro.biz

By Oliver Deighton, Vice President of Marketing, VigLink Native advertising is becoming all the rage as marketers (and publishers) realize t

Adjusting to the Link Economy
www.dmnews.com

Direct marketers that ignore the digital market and consumers winding paths to purchase are leaving sales on the table for their competition

Mobile App Opps: Rethinking the Advertising Experience
www.econtentmag.com

Mobile advertising is on the rise-who do you know who doesn't have a smart phone these days? In fact, according to the Pew Internet Project'

Bloggers Dont Bet on Display Ads
www.dmnews.com

Blogging and revenuegeneration dont have to be at cross purposes.

Twitter Taps Google Ad Director Christian Oestlien to Lead Growth
allthingsd.com

A new head of growth for the company as it aims to beef up its presence abroad.

Performance Marketing Will be the New Norm
performancein.com

Founder of US-based link monetisation firm, VigLink, took part in a Q&A/profile with PI to discuss business...

How To Blog As a Business and Still Love It
www.nbcchicago.com

In 1998, I put up a blog post with all the information and photography available on the then-new Volkswagen New Beetle. The return of the ic

Amplifiers Don't Amplify!
audiophilereview.com

Roger Skoff explains why amplifiers might not work the way you think they do.

Audiophile Review: July 2013 Archives
audiophilereview.com

Monthly archive of Audiophile Review for July 2013

Content, Not Coupons: A New Dawn for Affiliate Marketing
insights.wired.com

For many, affiliate marketing conjures up images of fake review sites, iffy discount codes and questionable results. Today, however, a new g

New Link Optimizer Technology: Better Links, Higher Earnings
www.viglink.com

Link optimization technology from VigLink is an optional feature of VigLink Convert that changes product links to a different retailer to ea

VigLink’s Affiliate Links Get More Up-To-Date (And Lucrative) With A New...
techcrunch.com

VigLink is announcing an update to its VigLink Convert product that should help affiliate links stay up-to-date. The company promises to mak

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Amazingly authentic french pastries and food. Great sandwiches. No seating, so take it to go.
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Fresh, inventive ingredients. Perfect in every way but the line out the door at lunch.
Food: ExcellentDecor: ExcellentService: Very Good
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reviewed 2 years ago
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reviewed 2 years ago
37 reviews
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Get the sampler appetizer.
Food: ExcellentDecor: Very GoodService: Very Good
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reviewed 2 years ago
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reviewed 3 years ago