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Oleg Moskalensky
Works at Productive Computer Systems
Attended Roosevelt High School
Lives in Kirkland, Wa
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Oleg Moskalensky

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#cloudwars horizon
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The lake #reflection
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Here it's not green or blue. A lot depends on the sky, sun etc.
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The Oklahoma City Bombing - 20 Years Later
via FBI.gov

As Oklahoma City and the country prepare to mark the 20th anniversary of the Alfred P. Murrah Federal Building bombing on April 19, 1995, FBI.gov looks back at the deadliest act of homegrown terrorism in the nation’s history through the eyes of special agents who were there and a survivor who continues to honor the victims by sharing her remarkable story.
As Oklahoma City and the country prepare to mark the 20th anniversary of the Alfred P. Murrah Federal Building bombing on April 19, 1995, FBI.gov looks back at the deadliest act of homegrown terrorism in the nation's history through the eyes of special agents who were there and a survivor who ...
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Scientists use brain stimulation to boost creativity, set stage to potentially treat depression

The first direct evidence has been found demonstrating that a low dose of electric current can enhance the brain's natural alpha oscillations to boost creativity by an average of 7.4 percent. Next up: using the method to treat depression, scientists say.

#creativity  
The first direct evidence has been found demonstrating that a low dose of electric current can enhance the brain's natural alpha oscillations to boost creativity by an average of 7.4 percent. Next up: using the method to treat depression, scientists say.
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Look at all the great posts you're sharing today +Oleg Moskalensky.
Niiiiiiiiiiiiice. :)
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I believe I found the origin of that Forbes article.
the latest upgrade apparently has some issues
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While mobile devices (especially ones with great photo-taking features) have made it easier for us to document our lives and take pictures whenever we want, it
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#cloudwars cotton balls
in pristine blue
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a tree
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A Truly Awful Google+ Hatchet Job on Forbes Exposed

As some of you know, I've made it my policy for some time now not to waste time responding to the "Google+ is dead" articles that sprout up from time to time like weeds on a spring lawn. 

But the recent rash have been so bad, so poorly researched and argued, that I had to end my silence.

My next +Marketing Land column (which should publish next week, I think) deals with the main arguments in recent articles by +Larry Kim and +Travis Wright.

But in this post I'm commenting on a new Forbes post by Steve Denning titled "Five Reasons Why Google+ Died." In a response today +Mike Elgan dealt very well with a number of Denning's reasons, including a very bad misunderstanding of a quote by Elgan that Denning doesn't even correctly attribute. You can read Elgan's post at http://goo.gl/FH6DJ5.

I want to address a statistic quoted in the introduction of Denning's article. He quotes +Scott Galloway as stating that Google+ had a "97% decline in engagement rate, year over year." (The actual figure is 98%, as you'll see later, but that's the most inconsequential of Denning's errors.)

That's a pretty stunning claim. I wanted to see the actual study, where its data came from and its methodology. No context was given around the number.

In response to my comment on the Forbes article asking for that information, Denning referred me to a previous article of his, which linked to another article. That article had an embedded video of a talk by Galloway, in which he states the 98% drop in engagement as evidence that Google+ has failed, showing for a few seconds a bar chart with that stat.

But still no link to or citation of, in the article or video, whatever study this data came from. 

It took me almost an hour to track down the original study from which the "98% drop in engagement" comes, but eventually I found it.

It's at https://www.l2inc.com/research/social-platforms-2014. Turns out that L2 is Scott Galloway's own research company. 

The full report is for "members only." I entered my email address to get the download of the non-members version. It turns out to be only an excerpt, and does not contain the methodology or any details on how the data was obtained.

As far as I can discern, L2 looked at the social profiles of about 300 brands. So first off, this is only a study of brand profiles on social media.The study does not look at regular users at all. Which means to use it as a source to proclaim overall engagement is fallacious. 

When I dig down further in the excerpt, I saw that there was a lot more to the story.

Yes, of the 300 some brands they surveyed, Facebook is killing it. But if you look at the rest of the story, Google+ is doing at least as well as, and sometimes better than., the other secondary social networks. 

The ballyhooed "98% drop in engagement rate" (engagements per follower) occurred, according to the study, from July 2013 to July 2014. While that drop is  the worst among the networks surveyed, all of the networks had drops including Facebook, which dropped 13%. 

If you look at the other stats, you get a broader story. 

In the time period studied (again, July 2013 to July 2014), the surveyed brands increased followers on Google+ by 41% (compared to an increase for Facebook of 38%). Moreover, the absolute number of followers for Google+ was the highest of any network (960K, compared to FB's 781K).

Also, brand engagement per post went up 67% on Google+, while only 26% on Facebook. 

So you see, you can prove whatever you want, it just depends on which stat you choose.

And in this case, those numbers only apply to a very small sample of brand pages, not to all users of the networks, as the Forbes writer assumed.

These days I always want to add to these posts that I come neither to praise Google+ nor to bury it (sorry, Shakespeare!). I'm not going after this as a G+ fanboy, but simply because I hate misinformation.
Google needs to rethink its mission statement and delight its customers
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Lately it especially means it ain't so.
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Pexels is a huge platform for free stock photos. Many designers and bloggers use it every day to find photos for their personal and commerical projects. No
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Code Kingdoms wants to inspire kids to learn one of the essential creative skills of the 21st Century - coding. They want kids to have the freedom to have
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A few tips to make the first hours easier ... and more fun. Setting up a new Android can be fun. It can also be easy — just follow the setup application when you first start the phone. This will get you where you need to be with little or no fuss. The folks making our phones have really worked out ways to make setup easy and frustration-free. Of course, you don't have to follow the...
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Have him in circles
9,314 people
Jose Pena Jr's profile photo
Mike “mobileradikal” Corbett's profile photo
marea alona's profile photo
Ben Carew's profile photo
Aleksandar Ivanovski's profile photo
Manolis Sfinarolakis's profile photo
Darren Denton's profile photo
Hari Krishnan's profile photo
Nguyễn Anh's profile photo
Education
  • Roosevelt High School
    1978 - 1980
  • ITT Technical Institute
    Data Processing, 1980 - 1981
Basic Information
Gender
Male
Looking for
Friends, Networking
Other names
advidmaster, dramiga
Story
Tagline
Productive Computer Systems - IT/Internet Consulting/Development
Introduction
Designer/Developer of highly customized web-based business systems, online and off, with wife & 2 adorable kids.  

Born in the wrong country, luckily made it to the right one. Once in a while pick up my old dusty/trusty drum sticks and remember my first love.

Bragging rights
First timeshare industry's availability display online. Multimedia system for cable TV. Online Ordering System for Restaurants. Property Management, Reservations etc. for Fractional Ownership resorts.
Work
Occupation
IT/Internet Consultant/Developer
Skills
Business Systems Design, Custom Business Technology Solutions with Business Intelligence playing a key role. Development of highly Customized Web-based Applications using HTML, Javascript, PHP, MySQL. IT/Internet Consulting with special emphasis on using Google Apps and related technologies.
Employment
  • Productive Computer Systems
    President & CTO, 1987 - present
  • Private Residence Resorts
    IT Director & CTO, 1999 - present
  • Takeout Online LLC
    Managing Partner, 2001 - 2013
  • Starbucks
    System Designer & Developer, 2010 - 2012
  • Vacation Internationale
    IT Project Manager, 1981 - 1998
  • Data Enterprises of NW
    Programmer, 1981 - 1981
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kirkland, Wa
Previously
Kiev, Ukraine