Profile

Cover photo
Ole Olson
Worked at Planet Earth
Attended Minnesota State University Moorhead
Lives in Alexandria, Minnesota
54,631 followers|57,072,315 views
AboutPostsCollectionsPhotosYouTube

Stream

Ole Olson

Shared publicly  - 
 
Wild rides at an  #AmusementPark  taken on step beyond
10
3
Eric Muller's profile photoXavier St. Cloud's profile photo
Add a comment...

Ole Olson

Shared publicly  - 
 
To commemorate the historic flyby of the Dwarf Planet Pluto

#Space   #NASA   #Animations   #Astronomy   #PlanetaryScience  
18
Add a comment...

Ole Olson

Shared publicly  - 
 
 
Pinterest as Google+'s New Target

If it's not abundantly clear already, Pinterest is emerging a much more clear competitive frame for understanding the future of Google+. It's an over-simplification, as there are significant difference, but it's still a useful one. 

A Newly Emerging Google Plus Strategy
The catalyst for this post were some thoughts from Bradley Horowitz just a couple hours ago: 

"Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine."

Connecting people around "interests they love" is another way of saying connecting people through an "interest graph." The battle for the social graph is pretty much over, and Facebook clearly won. Google's new strategy is a clear acknowledgement of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided. 
 
So, why is the interest graph so important, you ask? 

Supporting the Knowledge Graph 
Google is making a huge bet on its Knowledge Graph, as a central strategy for maintaining the technological superiority of its search engine. In fact, you could say that this service is actually in the midst of transforming from a search engine to a knowledge engine. Google Now is the visible end of this wedge, a wedge which will soon emerge as a Virtual Personal Assistant, and eventually as a much more powerful artificial intelligence agent. 

Understanding which people care about and have influence on particular topics will be one of the very valuable products of deepening Google+ investments in the interest graph. That, in turn, will strengthen the company's ability to execute on its Knowledge Graph strategy. 

The Bigger Battle with Amazon
In the big picture, the real competitive battle that Google faces as a company - is with Amazon. People were recently asked their top three places for researching gift purchases in the holiday season. “Online search” registered 45%, down from 49% a year ago. Meantime, the channel growing the most in popularity was the one that includes Amazon, jumping to 37% from 31%. 

The Google-Amazon battle is actually a battle of business models, with Google running an advertising strategy and Amazon a commerce strategy. Sure, there are exceptions, and the lines can get very blurry with things like "buy now" button ads, but by and large, that is how the competition is falling out. When you think about it, the searches that Amazon is increasingly winning from Google are searches that are most closely tied to actual sales. They are, in other words, some of the most lucrative advertising that Google has. 

Going back to the interest graph, perhaps more than any other company in the world, Amazon has a very detailed and extremely valuable mapping of the products and services you care about. It has, in short, a very lucrative interest graph, deeply embedded into its commerce business model. 

As noted above, monetization isn't the only reason that Google is building its interest graph. That said, it will be monetizing its interest graph, and it will be doing that through an advertising strategy - not primarily a commerce strategy like Amazon's. 

The Pinterest Opportunity
Pinterest was founded in 2010, one of many startups launched around that timeframe based on the premise of the interest graph. The rest have long-since failed, but Pinterest is now valued at $11 billion and its revenue generating potential is just starting to build steam. 

Pinterest's monetization efforts around things like "buy now" buttons are generating lots of intrigue, but I believe the company represents something more than that. They are a kind of fusion between online advertising and a retail environment. Pinterest's CEO Ben Silbermann likes to differentiate Pinterest from Google by noting that the service is about "discovery," not "search." People like to browse collections in Pinterest, to become inspired, to have their interests piqued, to discover stuff through seeming serendipity that they weren't specifically seeking in the first place. In other words, there's a kind of grazing, browsing behavior on Pinterest that does sort of feel like a retail store. 

In other words, Pinterest, with its strength in discovery, falls someplace in between the Amazon and Google commerce and advertising strategies. Just as importantly, behind the scenes, Pinterest is building an interest graph, tied to commercially valuable topics. And unlike Amazon, they're not integrating this interest graph with the core competencies of warehousing, returns, fulfillment and other aspects of a commerce company. In short, they're building the kind of interest graph that's of interest to an advertising giant; an interest graph chock-full with all kinds of insights into what end users care most about. 

Like Google. 

The Differences
Just to be clear: I'm not saying that Google+ will or should suddenly start looking and behaving like Pinterest. Despite the new Collections feature, Google+ is a very different beast. I would be very surprised if we woke up one day to find "buy it now" buttons showing up on Google+. And I don't even think that we'll be seeing many collections of "my favorite lipsticks" or "my favorite dresses" - the kinds of collections that are very common and natural on Pinterest. 

That just isn't the culture here on Google+. No, I don't see Google attempting to replicate the kind of "retail" environment strategy that Pinterest seems to be headed towards. The management here is smart enough to recognize the culture differences between G+ and Pinterest. Although now that Google+ is freed from its broader corporate mandates, which I think helped it take a pass on revenue-generating expectations, I will go on record here saying that I would not be at all surprised to find Google reversing its policy of 'no ads' here on Google+ - possibly within the next year or two.

What I do see quite clearly is Google moving down a path where Google+ becomes a more powerful addition to its interest graph building capacity. Search is already a very powerful tool for tracking end user interests over time. What it's missing is the ability to note interest in a more passive browsing mode. This is the discovery mode that Pinterest makes so much of, and it maps nicely to the streams, photos and sharing that now describes the team that will be remaking Google+. 


 
Bradley Horowitz post on Google+ changes:
https://plus.google.com/+BradleyHorowitz/posts/Aq59SxzyjWT

Pinterest CEO and co-founder Ben Silbermann, talking about Pinterest's strategy and the central importance of the interest graph:
https://business.pinterest.com/en/blog/video-ben-talks-about-interest-graph-and-future-pinterest

The Interest Graph Maps Our Connections to Ideas and Things
http://www.the-vital-edge.com/shared-interest-graph-in-work/

Google’s  Biggest Competitor…is Amazon
https://medium.com/@gideonro/the-google-amazon-slugfest-8a3a07a1d6dd

What is Google+ (Really)?
https://plus.google.com/u/0/+GideonRosenblatt/posts/fxp3viNzg9d

#sharedinterestgraph   #pinterest   #amazon   #googleplus  
    
35 comments on original post
11
1
Gideon Rosenblatt's profile photoBethany Wilson's profile photoChristopher Bajor's profile photo
2 comments
 
Thank you. Great info. 
Add a comment...

Ole Olson

Shared publicly  - 
 
The Centrifuge Brain Project

The "Centrifuge Brain Project" gives an insight on scientific experiments with amusement park rides.

#AmusementParks #Psychology #Sciencey
The "Centrifuge Brain Project" gives an insight on scientific experiments with amusement park rides. (2011) Regie: Till Nowak Drehbuch: Till Nowak Kamera: Iv...
5
1
Ole Olson's profile photoSam Hetchler (kg6hxm)'s profile photoRon Kaiser's profile photo
4 comments
 
+Ole Olson Sorry for ruining the fun. I was about halfway though it before I really started questioning.
Add a comment...

Ole Olson

Shared publicly  - 
 
B.O.O.B.S. - Billionaires & Oligarchs Opposing Bernie Sanders

Looks like some of the same folks who brought us Billionaires For Wealthcare when conservative Republicans were opposing health care reform!  http://www.billionairesforwealthcare.com/

#FeelTheBern  #PoliticalHumor  #Videos
In July 2015 at the Netroots Conference in Phoenix, AZ...a brave group of Billionaires spoke Power to Truth as Bernie Sanders was about to take the floor.
24
3
Pamela Zuppo's profile photoNanette Bertoni's profile photo
Add a comment...

Ole Olson

Shared publicly  - 
35
7
Mike N's profile photoChaplain Weasle Forsythe's profile photoHans Carota's profile photoObi Onyeador (thenewmalcolm)'s profile photo
3 comments
 
Hey Hey Bill you gonna share that or smoke it all yourself. I'm sure Steven Hawking and Neil Tyson DeGrasse  would like a hit.
Add a comment...

Ole Olson

Shared publicly  - 
 
If Bush was still President, he would have fought ISIS by invading North Korea
 
It's true. The fact that he created ISIS, doesn't mean he understands what's going on with them.
6 comments on original post
63
6
Jim Feig's profile photoTed Ewen's profile photoIbrahem Sarhan's profile photoJuan Pablo's profile photo
7 comments
 
+Wolf Revels Texass would be better
Add a comment...
In his circles
1,556 people
Have him in circles
54,631 people
michael mattison's profile photo
tom jesh's profile photo
bardny senel's profile photo
Tiago Torégão's profile photo
Ana Maria Rodrigues's profile photo
Abhishek Kataria's profile photo
Лучший Отдых's profile photo
Custodio Lugo's profile photo
Alex GB's profile photo

Communities

25 communities

Ole Olson

Shared publicly  - 
 
The Power of Unions is Strength
Unity can deter even the most fierce predator

#Unions   #CollectiveBargaining   #OrganizedLabor  
81
12
Christopher Bajor's profile photoJoe G's profile photopeter k's profile photoAhmed Samir's profile photo
8 comments
 
+scarlet red It's cool , the little gif is hilarious. So was the little crabs one vs. the seagull yesterdays' posting. 
Add a comment...

Ole Olson

Shared publicly  - 
 
Internal fossil fuel industry memos reveal decades of disinformation—a deliberate campaign to deceive the public that continues even today.

The Climate Deception Dossiers.
Leaked documents show that the world's largest fossil fuel companies have deliberately deceived the public for nearly 30 years about the realities and risks of climate change. A report from the Union of Concerned Scientists.
25
7
Syl G.'s profile photoDaniel Beasley's profile photoKen Harrell's profile photoChris Routh (Routhinator)'s profile photo
2 comments
Add a comment...

Ole Olson

Shared publicly  - 
 
Sometimes karma is unavoidable
89
8
A. David's profile photoValkyrie's profile photoGary Hewitt's profile photoDiane Garber's profile photo
9 comments
 
ROFLMAO
Add a comment...

Ole Olson

Shared publicly  - 
 
Bernie Sanders is the candidate our generation wants

Really well designed video showcasing why +Bernie Sanders is so appealing to so many people from so many different backgrounds.

#Bernie2016  #FeelTheBern
Bernie Sanders is the candidate our generation wants — and it looks like he actually has a shot at winning
21
2
Stan Kain's profile photojack marting's profile photo
Add a comment...

Ole Olson

Shared publicly  - 
 
Freedom of Religion does NOT mean punishing those who don't practice yours
I think this point is lost on many conservative christians that seem to interpret #ReligiousFreedom  as their freedom to force others to comply (or believe) their religious beliefs. These same religious conservatives would FREAK if a Muslim or any other religion tried to do that to them though.

Of course, most conservatives also fail to define freedom as what someone else can do. They tend to define it as their freedom only, and screw everyone else. 

HT +United Church of Christ for this meme. 
56
20
Kartik Chugh ヅ's profile photoJacob.'s profile photoSyl G.'s profile photoAndrew Wong's profile photo
3 comments
 
Agreed 
Add a comment...
Ole's Collections
People
In his circles
1,556 people
Have him in circles
54,631 people
michael mattison's profile photo
tom jesh's profile photo
bardny senel's profile photo
Tiago Torégão's profile photo
Ana Maria Rodrigues's profile photo
Abhishek Kataria's profile photo
Лучший Отдых's profile photo
Custodio Lugo's profile photo
Alex GB's profile photo
Communities
25 communities
Education
  • Minnesota State University Moorhead
    Archaeology
  • University of Minnesota
    Astrophysics
Basic Information
Gender
Male
Birthday
December 7
Other names
novenator
Story
Tagline
Bold Progressive. Deal with it.
Introduction
My stream is an eclectic mix of visual, news, science, politics, and bizarre posts. High volume and not shy about my opinions. Love freedom, adventure, travel, discovery, daydreaming, deep thoughts, frisky people, exploration, the beach, astronomy, wisdom, disc golf, curiosity, archaeology, activism, broad perspectives, and cats (domestic and wild). 

Moderator of the following Google+ communities
__________________________________________________
Social Media Strategist and New Media Specialist exclusively for non-corporate organizations, candidates, and media.  Part of a team of key influencers that have organically moved hundreds of millions of eyeballs to key content since 2008. We specialize in high end brand support, but only for select progressive clients with the goal of moving America forward. Will not take money for SEO or to post anything, and most of our projects are pro bono. 

Previous Clients include Raw Story, Americans Against The Tea Party, Daily Galaxy, Village Voice, LA Weekly, Denver Westword, Phoenix New Times, Houston Press, Dallas Observer, Riverfront Times, Miami New Times, Minneapolis City Pages, Broward New Times, and OC Weekly. Pro Bono counsel that helped Upworthy in the seeding stage of development. 

Testimonial: "Thanks so much bro! What's funny is I got on a plane to LA yesterday and the video was at about 3,000, when I landed in LA it was 14,000 [and peaked at 37k]! At first I was wondering what happened, then it dawned on me...Novenator! Thanks again!"
-JasiriX

__________________________________________________
Progressives Guide To Social Media author (2012): 
Intro      Reddit      Digg      SU      Twitter      FB      

Netroots Nation booster.  Camp Wellstone graduate. My activist persona is novenator  (ɹoʇɐuǝʌou) and I am on virtually every social media site in the English speaking world. While I work on a variety of issues, my favorites are politics, the environment, equal rights, economic justice, science, secular humanism, green energy, unions, freedom, and ending cannabis prohibition.

My Social Media profiles:
Social Networking-    G+     Twitter     FB      Linkedin
Social News-     Snapzu   Newsvine     Fark     /.      
Social Bookmarking-    Pinterest     StumbleUpon 
Social Video-    Youtube     Vimeo     Livestream  
Social Photo-     500px     Imgur     Flickr
Social Blogging-    Tumblr    WordPress    Blogspot  
Misc-   Disqus   Quora   Care2   DailyKos  CircleCount 

__________________________________________________
I have written guest articles for PoliticusUSA, FreakOutNation, Alternet, and elsewhere.  My biggest single article netted 500k page views and exposed the ultra-conservative Digg Patriots for their scheme to censor progressive news articles and silence dissenting viewpoints.  Former Senior News Editor and Chief New Media Strategist for News Junkie Post.  

Email address private (thanks to harassment by trolls and spammers). Contact me on G+, Facebook, or Twitter.

Work
Occupation
Social Media Strategist, Archaeologist
Employment
  • Planet Earth
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Alexandria, Minnesota
Links
YouTube
Contributor to