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Oakley Kwon
Works at Chief Minister, Treasury and Economic Development Directorate, ACT Government
Attends RMIT University
Lives in Australia
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Oakley Kwon

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This is part of my regular ideation routine. Scoping #ideas that are crazy, genius or somewhere in between. What's your opinion? Please share, the more, the merrier. 

Idea no. 1 - having your driver's licence on an official government app - to access on the go, so long as you have a smart phone ... 

OR

Idea no. 2 - having no driver's licence at all, you simply register that you are a driver of vehicle X (you can register against as many vehicles as you drive) and do away with any need for a driver's licence at all, because your details are already on the official record.
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Idea 1 - Driver's Licence on an app
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Idea 2 - no Driver's Licence at all
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Oakley Kwon

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Saw this in #Prague and thought it was a pretty cool #art installation :-) Oct 2015
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michelle navarro's profile photoOakley Kwon's profile photoCepi Kusnendar Cepi's profile photo
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Haloooooow
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#iact15 innovation competition - registered and ready to rumble with my partner in crime, Anna :-) #innovation #cbr #entrepreneurship @ #cbrin 
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Ashok Sinha's profile photoOakley Kwon's profile photo
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Thanks +Ashok Sinha!
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Beautiful and very #interesting traditonal #korean singing. On my way from Sydney to Prague via Korea.
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very nice...
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Oakley Kwon

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Don't get too excited, but I'm thinking about setting up a new online marketplace only for self-published authors to sell and market their 'quality' books.

I've been working in this space for a little while now and the problem that readers keep telling me is, that they're all for supporting indie writers and buying self-published books, but believe that the question of 'quality' still remains elusive for the general self-pub community/industry. Consumers are generally 'time-poor' and they go for traditional over self-pub because there is some guarantee of quality.

Before I even think about investing money and time in trying to break through the current stigmas associated with self-pub, I want to know whether you (as a writer contemplating self-pub) would use and 'support' such a marketplace, knowing that their's Lulu, Amazon and Barnes and Noble etc etc down the road. 
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Elizabeth Cooper's profile photoChristine Campbell's profile photoOakley Kwon's profile photoMary S. Sentoza's profile photo
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I'm thinking about an online marketplace where authors who are interested in selling their self-published books can do so on the platform by setting up their own mini online shop like 'eBay'. The standout value proposition is that the marketplace only includes 'quality' self-published works. The platform will automatically pull in existing book reviews that authors have from other places like Amazon, Google, or Goodreads - but of course for authors who are very new and have never published before, there would be the usual function of allowing new readers and bloggers to provide reviews of the book - on the condition that the book averages good reviews over a period of months in order to comply with the 'quality' requirement. The platform will allow authors to add specific detail about their book ie. degree of action, romance, who the book would likely appeal to (to help attract the right match in readers to their book) The platform will also not limit readers from purchasing directly from the marketplace but will cost compare with other places that the author is selling their book on like Amazon etc and allow readers to choose where they want to buy the book (either directly from the author via the marketplace or from other sellers such as Amazon etc). I don't intend to charge the first 1000 authors who want to be ambassadors and early adopters of the new marketplace any commission on sales for a period of 3 years (so whatever they sell, they keep). Commission scales after the 3 years will beat whatever the lowest commission is in the market at that time for another period of 3 years. As for quality - unfortunately for now all I can come up with a screening process where authors will need to supply a copy of their manuscript or book and statement answering questions that work toward determining the quality of the book for my team to review and make an assessment about before inviting the author to start a mini-shop on the marketplace. I envisage that for books that do not meet our quality standards, we'll provide a list of conditions (ie. get the book re-edited etc) before reapplying to sell on the marketplace. So, these are my thoughts for now. What do you think?
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Oakley Kwon

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I love this! Moving #art  at its best :-)
In celebration of World Book Day (today!) 7UP commissioned Argentinian artist Raul Lemesoff to construct one of his famous book tanks. In this case he began with a stripped down 1979 Ford Falcon which he used to build a new roving library on wheels with an exterior framework capable of carrying 90
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This made me laugh: "One thing that isn't a rich vein of entrepreneurship gold: reading a market forecast from a big-name consulting firm and deciding to create a product to serve that need." - Wall Street Journal #WSJ   #innovation   #entrepreneurship  
To find out where great business ideas come from, we turned to the experts—investors, advisers and professors who have seen and heard countless success stories, as well as entrepreneurs who have written success stories of their own. They saw inspiration coming from all sorts of sources—everyday puzzles, driving passions and the subconscious mind.
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I say, let's embrace the imperfect! In the past, only 'perfect' fruit and vegies sell, so everything 'not quite right' ends up as waste. No more. This wonderful #startup  has solved the problem of what producers can do with their imperfect fruit and vegetables. Sell it to people like me! This should go global. I'm all for a little imperfection!!!!
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Incheon, #Korea - October 2015 - A little of the old mixed in with the new :-) Fantastic city and lovely people 😙
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A good day at work as I see a project finished. Government tapping into the creative talent of students to solve cycling safety in Canberra. Minister Shane Rattenbury congratulating the students in recognition of a great outcome. I also managed to get a photo with the Minister too :-) #innovation #canberra #cyclesafe #Univative
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Now, before your hackles come up, I'm really not selling anything, just asking whether writers who are contemplating self-pub think my ideas are any good.

I'm thinking about developing an online marketplace where authors who are interested in selling their self-published books can do so on the marketplace by setting up their own mini online shop like 'eBay'. The point of differentiation however is that the marketplace only includes 'quality' self-published works. 

In my mind the platform should:
1. automatically pull in existing book reviews that authors have from other places like Amazon, Google, or Goodreads - but of course for authors who are very new and have never published before, there would be the usual function of allowing new readers and bloggers to provide reviews of the book - on the condition that the book averages good reviews over a period of months in order to comply with the 'quality' requirement.

2. allow authors to add specific detail about their book ie. degree of action, romance, who the book would likely appeal to (to help attract the right match in readers to their book)

3. not limit readers from purchasing directly from the marketplace but will cost compare with other places that the author is selling their book on like Amazon etc and allow readers to choose where they want to buy the book (either directly from the author via the marketplace or from other sellers such as Amazon etc).

This will probably be a labour of love so it'll be free (including free of commission) - well, at least maybe for 3 years to give people a fair go.

As for quality - unfortunately for now all I can come up with is a screening process where authors will need to supply a copy of their manuscript or book and statement answering questions that work toward determining the quality of the book for the back-of-office team to review and make an assessment about before inviting the author to start a mini-shop on the marketplace. Or maybe an internal editing system with certified editors that self-pub authors need to get through before they can be approved to sell on the site. I think that for books that do not meet the quality standards, there'll be a list of conditions (ie. get the book re-edited etc) the author should meet before reapplying to sell on the marketplace.

So, these are my thoughts for now. Has it got merit, would writers use it, or is it a thumbs down and I shouldn't bother? Or should I just handball the idea over to someone like Amazon ;-)
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+Richard Kendrick thanks! I'm sad to hear that readers are hostile toward authors at all, anywhere.
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Sharing this, because I'm going there in 2016! Anyone want to join me?? Or have tips on best times to go and what to look out for?

#travel   #canada    #placestosee  
 
Canadá,  en el glaciar Skywalk  los pies parecen flotar sobre el suelo de cristal que sobresale sobre el  Valle Sunwapta, el viento que se levanta como el río que  corre muy por debajo.  Con vistas a las montañas y glaciares, sensación única en las Montañas Rocosas de Canadá, cerca de la frontera con los pintorescos parques de Banff y Jasper. Las vistas de las montañas y los glaciares son verdaderamente inolvidables, pero lo son más aún desde la plataforma con fondo de cristal que está suspendida a unos 200 metros en el aire sobre el valle. Fantastico!!
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Nice. So so beautiful.
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Work
Occupation
Innovation. Leadership.
Skills
Executive leadership, innovation, editing, writing, radio production, legal practice, policy development.
Employment
  • Chief Minister, Treasury and Economic Development Directorate, ACT Government
    Innovation Manager, 2013 - present
    Managing the launch of the Innovation Hub across the ACT Government, and a portfolio of innovations within key practice areas.
  • WispringsCo
    CEO, 2012 - 2014
    Leading the development and commercialisation of several innovations in the publishing and book industry.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Australia
Previously
Canberra
Story
Tagline
Innovation. Leadership. Books & Publishing.
Introduction
This is a personal profile and my opinions are my own. 

I am dedicated to the pursuit of innovation in all areas of life, in all industries, in all countries. At present my focus is on innovation in the public sector, and the publishing and fashion industries.
Bragging rights
I'm a free spirit and a female in a leadership role.
Education
  • RMIT University
    Business, 2011 - present
    Executive MBA
  • Australian National University
    Law, 2005 - 2009
    Bachelor of Laws (LLB)
  • Australian National University
    Law, 2009 - 2010
    Masters of Law (Legal Practice) (LLM)
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Gender
Female
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