Interestingly, in many cases the tool even links to non-Yext-PowerListings listings for clients that do have Yext PowerListings. Additionally, frequently the tool doesn't find listings that feature perfectly accurate information on some of the sites it checks.
These, coupled with the fact that in Yext's network there are a number of sites and mobile apps, listings on which could only be updated via Yext, makes it a very misleading resource for clients to get a snapshot of progress. That is why I am glad shared his observations on how the tool might misrepresent a situation.
I also wonder if the current unclaimed listing's URL and the URL you add to GWT has anything to do with it. Let's say you set up a sub-domain for one of their locations, but their unclaimed listing is a root domain. Will it break the linkage between GWT and My Business? Probably. But what if the link on the Google Listing is wrong, and you have the correct URL?
- WhitesparkDirector of Local Search, 2014 - present
- NGS MarketingLocal Search Marketing Specialist, 2012 - 2014
- OptiLocalGoogle Local Specialist, 2011 - 2012
- Label BankLocal SEO Specialist, 2010 - 2010
I frequently write on local search related topics in my company's Local Search Blog.
- University of Economics VarnaEconomics and Management in Tourism, 2007 - 2011
- First Language School - VarnaEnglish and German, 2003 - 2007
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