A VC-managed start-up with excellent marketing, design, and sales... but lacks real engineering and manufacturing capabilities.
"The lawsuit alleged that Lily did not have a single prototype that functioned as advertised at the time of the launch video’s filming. Instead, it claimed Balaresque and Bradlow brought non-functioning models to the shoot for "beauty shots," while the first-person angles that supposedly came from the Lily Camera were actually shot by GoPro units that had been strapped to the robot."http://www.forbes.com/sites/aarontilley/2017/01/13/lawsuit-killed-lily-robotics-drones/#2f55c0b8786c
Spent so much time on cheating (Intellectual Dishonesty) instead of production:
"Despite assurances from Kremer, Balaresque remained worried that people would still be able to tell it was filmed with a GoPro, according to the suit. In another email to Kremer, he wrote: “I am worried that a lens geek could study our images up close and detect the unique Gopro lens footprint. But I am just speculating here: I don't know much about lenses but I think we should be extremely careful if we decide to lie publicly." "