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Nonprofit MarCommunity
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Your guide to marketing communications for a cause
Your guide to marketing communications for a cause

37 followers
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Nonprofit event marketing 101: resource roundup - With summer winding down, event season is upon us. And I’ve pulled together a roundup of nonprofit event marketing posts to help you with event planning and promotion. This year, we’re celebrating five years of publishing helpful how-to content contributed by your peers (the Nonprofit MarCommunity blog turned five in April). To highlight our library of content, I’ve been pulling together these roundups of past blog posts – which serve as min...
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Nonprofit communications planning 101: resource roundup - “I’d like to go from 700 to 100K Facebook likes.” “I’m struggling with being strategic as opposed to reactionary.” “How do I manage my time and create an organized schedule for myself?” What is the common solution to these challenges and questions? Planning! The struggles and challenges Nonprofit MarCommunity email subscribers share with me often come back to strategy and planning. I find myself asking questions like, “Why?” “How did...
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How to create a win-win co-branding partnership for your nonprofit: 3 steps - In an industry that’s no stranger to small marketing budgets, strategic co-branding can be an extremely effective tool for nonprofit organizations. The reality is that, as non-profit marketers and communicators, we’re always looking for ways to get more bang for our buck; co-branding partnerships offer a scalable way to create buzz, build audience reach, and gain new supporters, all while saving on advertising cos...
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Nonprofit branding 101: resource roundup - With the blog now in its sixth year, I’m making an effort to ensure that our rich library of content is shared and showcased as much as possible, in the form of roundup “guides” (the media relations 101 roundup I shared a few months ago it was a big hit). Thanks to the generous contributions of our authors over our first five years, we have a solid collection of posts that come together to form a nice guide to nonprofit branding basics. If you need...
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Eight ideas to better manage your workload as a nonprofit communicator - By a show of hands, who’s scrambling to add more to your to-do list? Exactly. It doesn’t matter what we do or where we work, most of us are overwhelmed by our workloads. Part of the challenge is that it’s all important work. More often than not, we’ve already put in the effort to decide what projects should stay on our plate. We confirmed they’re priorities and already deferred and delegated what wasn’t. Even when we’v...
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Eblast vs newsletter: what your nonprofit should use, when - I’ve started noticing an odd quirk in the way comms professionals talk about email. I’ll be chatting with a colleague, sharing stories about our work, and then a statement like this will come out: “We blast our list every month with blog posts they might have missed and curated content we think they’ll like” “We send out a newsletter but it’s on an ad-hoc schedule because we like to be able to reach out whenever we need to” Wait, ...
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How to make the most of challenging editor-author relationships - As a nonprofit communicator, you might be responsible for managing your organization’s blog, newsletter or magazine. You might be juggling multiple relationships with authors and other types of contributors daily to deliver the written products you manage. When your editor-author relationships (as I will refer to them for simplicity) are working like well-oiled machines, your review/revision process is straightforward and you...
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How to select an online survey tool for your nonprofit: factors and options - Nonprofits and for-profits alike use online survey tools to collect and analyze everything from how employees feel about their company’s core values to how likely a customer or donor is to repeat their financial support. Social services are also increasingly expected to demonstrate their impact quantitatively, so may find that online survey tools are valuable in assessing how their constituents engage with and fee...
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A guide to getting started with online advertising for nonprofits - Nonprofits are always looking for ways to get more volunteers and donations for their organization. If you feel like you’ve exhausted your email list, mailing list, and asking friends and family, you might want to consider online advertising to bring new people into your network. You don’t need a big budget to take advantage of online advertising – an investment of as little as $25 can get you started. With most platforms, ...
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Five years of capacity and community building for nonprofit communicators: celebrate with us? - The Nonprofit MarCommunity blog is five years old this month! When I first envisioned this blog, I wanted to create a platform where nonprofit communicators could share their experiences and knowledge with each other. I had dabbled with live events, which were successful, but so much work and accessible to fewer people. I started a LinkedIn group which was fairly active at the time, but not quite...
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