"There's no use trying," she said: "one can't believe impossible things.""I
daresay you haven't had much practice," said the Queen. "When I was your
age, I always did it for half-an-hour a day. Why, sometimes I've believed
as many as six impossible things before breakfast."
– Lewis Carroll, Through The Looking Glass, and What Alice Found There
Recently, Wolff Olins released a tantalizing report about the current state
of the corpora...