Introducing MCC Scripts: scalable and efficient management across accounts
The increase in constant connectivity means that the scale of your campaigns is growing, and that it’s more important than ever to effectively manage campaign details across multiple accounts. Last week we announced MCC (My Client Center) scripts (http://goo.gl/jdUcPh
You can make cross-account changes, create customized reports, and even pull in data from your Google Spreadsheets, saving you time and helping you act quickly across multiple accounts. ROI Revolution, a retail-focused online advertising agency told us, “AdWords Scripts already gave us a quick and easy way to automate some of our monitoring and reporting. MCC Scripts save us even more time...we don’t have to copy and paste the same code over and over again, and if a script needs to be modified, we only have to make that change in one place now.”
Here are some of the ways you can save time and take action at scale with MCC scripts:High quality cross-account reports:
Generate well-formatted custom reports in HTML, PDF (http://goo.gl/0SVdbm
) or Google Spreadsheets for all of your client accounts. You can save these reports to Google Drive, to an external server, or include them as an email attachment.Cross-account optimization:
Analyze performance and adjust bids in all of your client accounts at scale.Troubleshooting and maintenance tools:
Scan your client accounts for potential issues like paused campaigns, broken URLs (http://goo.gl/C4AVeu
), capped budgets, or conflicting negative keywords, for a few examples.
To start using MCC scripts, log in to your My Client Center account, and navigate to My Client Center > Scripts. (See screenshot below)
Visit our Developer Blog (http://goo.gl/1pceUr
) to get access to our Getting Started Guide (http://goo.gl/QmqS04
), reference documents (http://goo.gl/eQvI8k
), and example code snippets to get started.