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Niklas Myhr
Works at The Social Media Professor
Attended University of Virginia (Darden School)
Lives in Orange County, CA
357 followers|17,363 views
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Niklas Myhr

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Is this the time to start a YouTube channel? At least, +Bryan Elliott says so and I myself just got my 1st subscriber over at www.Myhr.tv, will you be my 2nd? :)
Had the pleasure of having Bryan Elliott of BehindtheBrandTV back as a guest speaker in my Internet/Social Media Marketing class at Chapman University. Bryan has previously shared his story with my classes of how he built up a community around actions sports with partners, advertisers, and marketers evolving into the LinkedOC network for which I am proud …
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Niklas Myhr

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"Hug Your Haters" and respond to all complaints says +Jay Baer at Social Media Marketing World 2015 closing keynote #smmw15   http://thesocialmediaprofessor.com/science-haters-jay-baer/
In his closing keynote at the Social Media Marketing World 2015, Jay Baer stressed how important it is to embrace your critics and “Hug Your Haters” by responding to every complaint on every channel basically all the time. By doing so, companies can significantly increase sentiment metrics such as customer advocacy and conversely, if you fail to do so, customer …
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Niklas Myhr

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My biased view of car brand rankings with Volvo as #1, of course :) http://thesocialmediaprofessor.com/volvos-customer-avenue/
The drama of this afternoon was when I was sitting in our Volvo XC70 outside our kids’ middle school waiting to pick them up or at least bring home their heavy bags and my daughter’s saxophone. Suddenly, I heard something crashing into our left rear mirror and saw that the cover of the mirror with …
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Niklas Myhr

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Will you join us in San Diego next week?
Next week, I am excited about returning to my favorite conference, Social Media Marketing World in San Diego. I am particularly happy and grateful that my friends over at Social Media Examiner who runs the show have allowed 25 of my Chapman University students to volunteer at the event. This will give the students access to …
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Niklas Myhr

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Are you working your tail off in the long tail of marketing?
In the history of marketing, Peter Drucker’s Marketing Concept of 1955 is a milestone. The statement that “the purpose of a business is to create and keep a customer” served as an eye-opener to many executives and helped transform many businesses as a result. Consistent with this perspective, Theodore Levitt published the classic Harvard Business …
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Niklas Myhr

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Extending the discussion from the BBC interview yesterday on personal branding for people with common names.
I was just featured by BBC in an article “Standing out when your name is John Smith” addressing the challenge of building a personal brand online if you have a common name. A starting point in this regard is claiming a proper domain name where you can build a platform for your personal brand. While I personally […]
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Hi +Juan Carlos Giraldo, thanks for providing a good example and even if I personally don't find your native name too difficult, I can also see why jcgiraldo is both short and sweet, good luck!
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Niklas Myhr

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Taco Bell's Head of Digital & Social Marketing +Tressie Lieberman  visiting my MBA class at +Chapman University.
Intense curiosity and a willingness to take risks. Those are two requirements to be successful,  at least for Tressie Lieberman, Director of Digital and Social Marketing at Taco Bell. She came to share her perspectives with my MBA class in Social Media Marketing at Chapman University and the students were treated to a full menu …
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Niklas Myhr

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Blogging from Social Media Marketing World, enjoy! #smmw15 World http://thesocialmediaprofessor.com/6-steps-content-marketing-strategy-joe-pulizzi/
Today at Social Media Marketing World 2015 where I am spending Spring Break with 25 of my Chapman University students as volunteers, Joe Pulizzi of the Content Marketing Institute launched his brand new keynote presentation on content marketing here are some highlights. First, he stressed that he was continually amazed over the fact that the …
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Niklas Myhr

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Cat in video = Viral content? Not necessarily says this man...  http://thesocialmediaprofessor.com/intern-go-make-viral-video-please/#
Yesterday, I asked my students to name some videos they thought of as “viral,” that is, something that had been shared extensively. We also discussed some of the factors that they had in common and recurring themes centered around humor, cuteness (read: cats/dogs), and emotional appeal. Here’s one of the videos we looked at in class …
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Niklas Myhr

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2015 is turning out to be yet another “Year of the Podcast” and while I am myself still procrastinating the launch of my own podcast (any week now…), I very much enjoy listening to the podcasts of others during my daily walks with our Goldendoodle Simona (pictured below!). In addition to following podcasts on social media and digital marketing, …
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My first LinkedIn post, would appreciate it if you would take a look, thanks!
I was just featured by BBC in an article “Standing out when your name is John Smith” addressing the challenge of building a personal brand online if you have a common name. A starting point in this
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Prep time with my Business in Scandinavia MBA travel course 2014 edition, at +Chapman University!
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That's awesome ! +Niklas Myhr Grattis !!
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People
In his circles
732 people
Have him in circles
357 people
Jeffrey Lyon's profile photo
Kelsey Wuornos's profile photo
Ira Kaufman's profile photo
David May's profile photo
Exposure Media's profile photo
Sabir Shah's profile photo
Micah Chiamaka's profile photo
Finn “FM IT” Marvin's profile photo
Collin Carter's profile photo
Work
Occupation
The Social Media Professor | Digital & Global Marketing Strategies | Speaker | Chapman University | Posts my own
Skills
Social Media Marketing | Internet / Digital Marketing | International / Global Marketing
Employment
  • The Social Media Professor
    The Social Media Professor, 2010 - present
    http://thesocialmediaprofessor.com
  • Chapman University
    Assistant Professor of Marketing | Social Media & Digital Marketing | Global Marketing, 2006 - present
  • American University
    Assistant Professor of Marketing, 2001 - 2006
  • Tulane University
    Assistant Professor of Marketing, 1998 - 2001
  • IFL Executive Education
    Case Researcher & Teacher, 1991 - 1993
  • Entra Data (Intentia)
    Computer Consultant, 1989 - 1991
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orange County, CA
Previously
Piteå - Scarsdale NY, Linköping, Stockholm, Charlottesville VA, New Orleans LA, Washington DC
Contact Information
Home
Phone
+1 714-795-1043
Email
Work
Phone
+1 714-795-1043
Email
Story
Tagline
Ph.D. | Chapman University | Posts my own | The Social Media Professor | Social Media & Digital Marketing | Global Marketing
Introduction
    • Ph.D. in Marketing from the University of Virginia's Darden School with Robert E. Spekman as Dissertation Chair.
    • Teaching Internet & Social Media Marketing for both MBAs and undergraduates.
    • Serving as faculty member also in Chapman University's Prague MBA Program (www.praguemba.com) in the Czech Republic
    • Leading (with Clas Wihlborg) an MBA travel course "Business in Scandinavia".
    • Presented research on Socially Sustainable Supply Chains at Harvard Business School.
    • Traveled four continents to interview 100+ multinational executives while writing case studies for IFL-Swedish Institute of Management.
    • Won trip to Hong Kong in Swedish stock picking contest.
    • Baked thousands of buns in Electrolux Test Kitchen while working on Masters Thesis in Quality Engineering.
    • Married, one son, one daughter.
    Bragging rights
    Once broke a Guiness World Record by drinking a soft drink from the longest (6 meters) straw :)
    Education
    • University of Virginia (Darden School)
      Ph.D. Marketing (Business Administration)
    • Linköping University
      M.S. Industrial Engineering & Management
    • Strömbackaskolan
      High School
    • Edgemont High School
      High School
    Basic Information
    Gender
    Male
    Niklas Myhr's +1's are the things they like, agree with, or want to recommend.
    Chapman Social Media Aid 2014
    www.niklasmyhr.com

    Do you need help with social media? Now it is time again for students in my Internet/Social Media Marketing class to select companies or org

    Gary Vaynerchuk in LA with “Jab, Jab, Jab, Right Hook” book
    www.niklasmyhr.com

    Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing

    Buffer recommends Hootsuite, “Lethal Generosity” alive and well
    www.niklasmyhr.com

    Buffer and its Founder/CEO Joel Gascoigne today referred disgruntled customers to their main competitor, Hootsuite. This post discusses this

    Microsoft gets “MicroPhone” in Nokia Deal
    www.niklasmyhr.com

    Today's announcement that Microsoft is buying the cell phone part of Nokia (their Devices and Services Division) was hardly shocking. Yet, i

    BBC Interview on Personal Branding with a Website
    www.niklasmyhr.com

    BBC Interview on Personal Branding with a Website

    Därför ska ditt företag våga vara tramsigt i sociala medier | Springtime
    springtime.nu

    Tisdagen den 28 maj gästades Springtime av Niklas Myhr, professor i sociala medier och internationell marknadsföring vid Chapman University

    Chapman Students Boost Swedish Startup’s Social Media
    www.niklasmyhr.com

    At the beginning of the Spring Semester, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams help

    “Give and Take” talk by Adam Grant
    www.niklasmyhr.com

    Glad I made it to Cal Tech where the Skeptics Society led by Michael Shermer hosted Adam Grant for a talk on his book “Give and Take.” In hi

    Därför tjänar marknadskommunikation på trams - Internetworld
    internetworld.idg.se

    WEBB-TV + TEXT: Niklas Myhr, global social media professor vid Chapman university, föreläser på Webbdagarna Stockholm 2013 om vilken roll so

    Web Toolbar - Get More Clicks with the Hello Bar Notification Bar
    www.hellobar.com

    The Hello bar is a Web Toolbar that Helps You Get More Clicks on Your Website. Delopy this simple notification bar to better engage your use

    Internet Marketing In Real Life
    www.niklasmyhr.com

    I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing cla

    Internet Marketing In Real Life
    www.niklasmyhr.com

    I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing cla

    Rebirth of the Social Salesperson | Niklas Myhr, Ph.D. | Social Media Pr...
    niklasmyhr.com

    Niklas Myhr, Ph.D. | Social Media Professor. Social Media Marketing | Global Marketing | Sustainable Supply Chain Management | Chapman Unive

    4 Ways to Manage Facebook Serendipity Overload | Niklas Myhr, Ph.D. | So...
    niklasmyhr.com

    Niklas Myhr, Ph.D. | Social Media Professor. Social Media Marketing | Global Marketing | Sustainable Supply Chain Management | Chapman Unive

    Neal Schaffer Unplugged on Social Media in B2B | Niklas Myhr, Ph.D. Glob...
    niklasmyhr.com

    Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Inf

    Mari Smith and The New Relationship Marketing | Niklas Myhr, Ph.D. | Soc...
    niklasmyhr.com

    Niklas Myhr, Ph.D. | Social Media Professor. Social Media Marketing | Global Marketing | Sustainable Supply Chain Management | Chapman Unive

    Social Media Professor meets Street Smart Hustler | Niklas Myhr, Ph.D. |...
    niklasmyhr.com

    Today, while working away in my Prague apartment, I got a Skype call from Mattias Gronborg, a super-sharp Social Media Marketing consultant

    The Man who brought Facebook to “The Node Pole” | Niklas Myhr, Ph.D. | S...
    niklasmyhr.com

    Had a very pleasant lunch meeting today in the city of Luleå in the province of Norrbotten in northern Sweden with Matz Engman, CEO of Luleå

    When I Almost Kissed Amber Naslund | Niklas Myhr, Ph.D. Global Social Me...
    niklasmyhr.com

    Can't see the video, please click here. Amber Naslund, or @AmberCadabra as she is known on Twitter, coauthored “The NOW Revolution” (wit

    Staple Yourself to the Customer Experience
    www.niklasmyhr.com

    Today's wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that