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Niki Torres
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Niki Torres

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I found my first FOCS! (aka Friends of Content Strategy, those who've read Halverson's book, Content Strategy for the Web would know this). I'm not working as a content strategist per se but it's definitely something I'm pushing forward in the organization I'm in. I think Lee Odden's book Optimize touches on this very topic, about how PR folks (like myself) are at the intersection of social media, content, and search. Is there anyone else here who's in the same plight as I am? Do you have any tips; books to read like Content Strategy at Work, or specific articles that have helped you? This road can sometimes feel like a lonely, very steep, uphill battle. 
The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities. PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.
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I have a FOCS tee. From the original batch. (Thank you, Sarah!)
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Niki Torres

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Hi all! I'm back to using G+ (yay!) so I can be more active in the content strategy community. While I'm not labelled as a content strategist per se, I am currently handling a lot of content for clients as part of our campaigns. I feel like I'm a bit in over my head with content so really looking to this community to help me make a sense of everything. Have looked through the templates document and that's been pretty helpful already. Thanks! #introductions  
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+Renee Lewis Flask There's an Apps and Templates Google Docs template shared in the group. If you're looking for it, you can find it here https://docs.google.com/spreadsheet/ccc?key=0AnFzgBeREZaNdHQzR3BISUZpeVo5YjBHMWFSQlRRM2c#gid=0
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Niki Torres

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Don't let the title of this article fool you. I'm still all for #minimalism   especially in this world where money is never enough. We need to let our money work for us not the other way around.
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Niki Torres

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"[R]ealize that your business is really only as valuable as the relationships you have with your customers. There is no way you can ever ensure that others won’t imitate your work. You just need to serve your clients so well that they won’t want to go anywhere else." --- YES
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Niki Torres

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Paul Arden summed it up nicely: "it's not how good you are, it's how good you want to be". I'm taking up an Intro to Finance course and while most people would give me a crazed look and ask "Why???" I really do like the experience and giving myself room to make mistakes and #learn  without having to prove myself as an expert. Let's have more Get-Better #goals  !
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Niki Torres

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3 simple steps: saying it, solving it, and celebrating it. Don't be afraid to #dream  bigger this year!
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Niki Torres

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I have been a big fan of Rebecca's work. I may not have liked all that she's written but I have definitely applauded her for her courage and I respect her thoughts and opinion on things. Here she writes about her opting out of climbing the #career ladder after having written about it for years. Some people may not be happy with her decision or feel jaded about their careers and quests to get on top, but we have to realize some people's idea of #success could be very much different from the norm, i.e. a corner office, C-Suite position, fancy car, a big house. So go on doing what you feel is right for you and fuck all.
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Niki Torres

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"Our greatest fear should not be of failure, but of succeeding at things in life that don't really matter." – Francis Chan
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Niki Torres

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'if I had a son and he happened to be gay, I can only hope that he would be built by massive amounts of love and encouragement, by defiance of the world’s expectations and surprising strength, and the hope that someone so extraordinary would garner more stellar adjectives than merely “gay.”'
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Niki Torres

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I have been thinking of adding green juices in my diet and this post by +Rachel W Cole reminds us to always be compassionate to ourselves and others. It's true that some people on the green juice trail become overly obsessive and end up passing on judgment on others who are not eating or drinking, in this case, the same as they are. She ends it so nicely with "If you're going to drink a verdant breakfast, drink responsibly."
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Niki Torres

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I love this piece! If you're going to read only 1 thing today, let it be this. --- "Identify which source – or sources – of expertise you bring to your current project. Leverage its strengths. Most of all, trust that it is enough – not because it enables you to know everything, but because it enables you to make the contribution you are uniquely qualified to make."

#creativity   #expertise   #advice  
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Niki Torres

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If it doesn't excite you right down to your bones, it's not worth delving into. This is where #passion   comes into play as well. I think it's important that we become selective in the work we do, because while we do have to manage time, we have to manage our energies as well. 
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