Can a marketing survey help establish your brand and increase customer traffic long-term? How?
Of the many types of content available to marketers, the market survey
falls into the lesser-used end of the spectrum. #Surveys
take a lot of planning; they require lots of people's participation; they need technology to make them work; and results require some scientific analysis. And those steps are just the beginning, to give you something to talk about! With so much work involved, how can running a marketing survey be worth it?
Our guest, +Andy Crestodina
, has a theory he calls "The Missing Statistic," which makes surveys like marketing gold. In this Hangout On Air, we'll find out about his experience earlier this month, when +Orbit Media Studios
released a survey of 1000+ bloggers
). The results have been widely discussed as "great research, great content" (per +Copyblogger
), with key findings pinning down, maybe for the first time, many characteristics of how bloggers do their work. But nowhere have they discussed the why
of the survey itself.
Join us for this information-packed half-hour event hosted by +Paula Allen
, our lead technical writer.