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Nikhil Gabda
Attended Navjeevan English Medium School
Lives in Mumbai
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Nikhil Gabda

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There is a lot of blowing going on in marketing, get original with your titles - http://seer.is/1scA7Hv #ascendsummit2014

Funny, but goes to show the challenge of producing engaging content and how often we fall into the trap of repetitive titles.
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So how is the HTTPS migration going for the +Search Engine Roundtable - here are some charts and metrics for you...
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Google: You Don't Rank Well Because GoogleBot Is Not Impressed
 
Google's +John Mueller said you need to impress GoogleBot to rank these days...
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One does not simply underestimate the power of #retargeting . 
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Hints from Google on How it Might Automatically Extract Content from  Pages to Add to Google's Knowledge Graph Based upon the patent for Google's Data Highlighter Tool, and Actual Use

This is a good reason to not disallow in your robots.txt file your CSS and Javascript files.  It's also a good reason to try to avoid using recently changed pages, since the Data Highlighter tool may used cached content (as suggested in the patent, and as seen in the wild by me last night.
More help information for Google's Data Highlighter Tool may lead to adaption from more people - some tips here.
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Ever wished you could clarify your search related queries with someone at Google? Presenting #AskSearchQuality   exclusively for Indian Webmasters.

Ask questions, up-vote questions by other webmasters and spread the word. Up-votes will increase the chance of your question being answered. We are accepting invites till 15th September. 

Here is the link to post your questions: http://goo.gl/eapuUf

Post right away and share your question to get as many up-votes as possible.
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More than Keywords: 7 Concepts of Advanced On-Page SEO  +Cyrus Shepard 
 
A must-read article of the day by +Cyrus Shepard  
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
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Images in the Knowledge Web vs. Images for SEO

Google might show pictures of things in response to question answering queries, Oneboxes, Knowledge Panels, and Carousels, but it helps if Google has some confidence in the images it shows for those.

Remember image search, when it was questionable how good the results were?  Now many image searches start off with categorized results at the top.
When Google introduced us to the knowledge graph, it also introduced us to pictures and the possibility of other kinds of rich content (video, audio, etc.) in those knowledge panels, and pictorial lists displayed in carousels at the top of pages in response to a query, such as “What is the tallest building in the …
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Stop the NoFollow Madness!
 
Stop the NoFollow Madness!

There are many good and valid reasons to have the NoFollow attribute for links.  It's great for:

1. Any user generated content, including social postings, blog comments and forum comments.
2. Advertising.
3. Any other links you don't want to pass PageRank too.

However, sites all over the place are now NoFollowing all of their links. To me this violates a basic social principle of the web, that of an exchange of trust.  If I show my trust by giving you an article to publish, then what I ask in return is that you send trust signals my way too.

Read the full article here: http://stonet.co/NoFollowMadness
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SEO Ranking Factors 2014 - Correlation or Causation

Another very interesting +Searchmetrics analysis, with a ton of interesting data. I really do enjoy these, cause there's so much SEO analysts can get out of them. I also know +Marcus Tober who works on these has an exceptional eye for this data & understands well the value & limitations.

To that I will add the caveat in my title, that we should always be aware of correlation vs. causation. Just because data correlates well doesn't always mean it is the factor which caused that particular ranking. One good example is the Google +1 which although not a ranking factor, is still being used instead of the Google+ shares, which has been. There's also Facebook shares and comments, most of which will not even get crawled by Google, nofollow links, etc.

However once you know what to parse, this information is exceptionally useful. Take for example the de-emphasis of keywords in URLs, domains & titles. The stronger emphasis on brands & especially the important point made here on the real importance of content.

Another point worth mentioning about this analysis is the significant patterns, which although may not be used as ranking factors by themselves, can certainly be used as corroborating factors by the algorithms.

There are certain common patterns we see across all high quality content, both in itself & also the manner in which it is disseminated, which are absent from almost all link schemed, spammy content. Some of these patterns are seen across social, others may be in the high trust zones of the link graph & they are not easy to game.


Key Takeaways as pointed out in this study are:


• Content: High quality, relevant content ranks better on average, and is identifiable by properties such as comprehensive wording in regard to the co-occurrence of related terms in the context, a higher word-count and media enrichment.


• Technology: A well optimized technical performance of a page contributes to a good ranking, such as, robust site architecture with an optimal internal linking structure, short Onpage-Technikloading times and presence of meta tags. 


• Backlinks: The quantity and quality of backlinks remains crucial as there are many new features introduced this year that have been revised to improve the quality of the results. 


• Social Signals: The correlation values regarding coefficients out of the social sector have slightly decreased. The growth of the average total number of signals per position was rather small.


• User Signals: For the first time, user signals were measured and as expected there is a relation between rankings and higher click-through rates, lower bounce rates and a high time-on-site.


Please do read the original study here, as this is only a partial summary...  searchmetrics.com/en/knowledge-base/ranking-factors/


#SEO   #RankingFactors   #GoogleSEO  
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Which is easier to remember, a short domain on a non .com or a longer domain on a .com?

http://seer.is/1tHgYE4
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