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Nigel Ohrum
7,559 followers -
Fearless Social Media Manager
Fearless Social Media Manager

7,559 followers
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It seems the best pitch decks all have exceptional intros which "hook the audience". #Bookmarking this for future inspiration.

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"Your writing will only get better if you take the time to refine it." Neil's absolutely right. Writing is such a crucial skill for everyone.

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I spoke with someone recently that thought product marketing and content marketing were the same thing. #NotTrue Older piece, but I love how Michelle explains the differences.

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I'm a big fan of templates in general and this one has excellent examples and infographics (#pinworthy) included. You'll want to #bookmark this one.

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Great list of questions that provide both clarity and direction. I think non-entrepreneurs could also benefit from this exercise.

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"Relevant, Interesting, Timely, & Entertaining" are signature traits of content marketing. Something to think about before hitting "publish".

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Building a content hub is no easy feat, but this list evergreen content ideas will get you closer to it. I'm a big fan of "how-to" guides.

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Excellent read with relatively simple methods that can make a big impact on your content strategy. I really like Ivan's "let's not reinvent the wheel" approach. #WorkSmarterNotHarder

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"6 out of 10 people will share a link without reading the content first."
"Reading from a screen is 25% slower than from paper."
 
Interesting stuff that will definitely have you thinking more about about your content.

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I'm 100% in agreement that content marketing must be done strategically with goals and KPIs in mind.
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