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Nigel Ohrum
Attended Harrisburg Area Community College
Lives in Germantown, MD
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Nigel Ohrum

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"SlideShare has a page authority of 79 and a domain authority of 95. In other words, it has killer _#seo__."_ Work smarter, not harder comes to mind and repurposing content should be a regular marketing practice today.
With so many kinds of content marketing , how do you choose the best methods? In my opinion, the more content methods you use, the better. Why? Because more
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Use SlideShare for #call2actionsymbols
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Absolute gem of an article (more like a guide) on creating high-quality content. Pay attention to the "Benefit-Driven Headlines" formula and process. Tons of good info, tips, and tools. You'll want to  #bookmark  this one.
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While I can't claim to understand SEO well, i'm constantly learning a little bit more (especially process) each time I watch one of Rand's Friday Whiteboards.
Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.
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The more social media / content marketing I do, the more fascinated (& sometimes frustrated) I become with writing in general. In wanting to become a better and more efficient writer, I began reading / collecting useful articles (tips, tools, best practices, etc.).

Here's a roundup of 10 writing resources for content marketers. Perhaps this list will be helpful to others wanting to improve their writing skills.

Why Learning to Write Is the Toughest and Best Thing You'll Do http://buff.ly/1XN3QuC +Pamela Wilson 

10 Classic Copywriting Books for Results-Driven Content Marketers http://buff.ly/1P1Jjvs +Demian Farnworth +Copyblogger 

How to Edit Your Own Work: A Self-Editing Checklist http://buff.ly/1P1Jp6j +Dan Shewan +WordStream

How to Write a High-Converting 'Start Here' Page http://buff.ly/1Zb645R +Beth Hayden 

16 Writing Tools for Social Media Marketers http://buff.ly/1P1LbUO ~Robert Morris +EssaysCapital +Social Media Examiner 

3 Tactics That'll Make Writing Tighter as Easy as 1-2-3 http://buff.ly/1UbtCn1 +Ronell Smith +Moz 

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts http://buff.ly/1XcLy7C +Isla McKetta 

Our 8 Best Ad Copywriting Tips EVER! http://buff.ly/1XcMbxQ +Dan Shewan 

How to Write Subheads that Hook (and Re-hook) Your Readers http://buff.ly/1Ubu4Sh +Pamela Wilson 

How to Write Conversationally: 7 Tips to Engage and Delight Your Audience http://buff.ly/1Zb7xJa +Henneke Duistermaat 
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Thanks +Nigel Ohrum !
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Nice to be considered an "expert" alongside some of these pros. Thanks +Adi Domocos +Hot In Social Media for having me contribute.

Also wanted to share +Ted Rubin's fantastic quote.

"A Network gives you Reach… A Community gives you Power." #truth
Because 2016 will be a great year for digital marketing, I asked 22 digital marketing experts to tell our Hot in Social Media audience their predictions about the most important digital marketing trends in 2016.
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Thank you +Adi Domocos and contributors for sharing these insights!
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Three Worthy Reads in #contentstrategy  

The 31 Best Tools for Improving Your Writing Skills http://buff.ly/1lJfRTg +Lindsay Kolowich 

Whether your blogging, taking a digital marketing class, or just want to sharpen your writing skills in general... this is worth a  #bookmark .

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest http://buff.ly/1Osl7kF +Neil Patel 

Around 80-85% of people will read headlines, while only about 20% will read the actual article. Yes, headlines are that important. 

7 Strategies for Monitoring Your Competitors http://buff.ly/1jYLC8V +Rowena Heal 

What marketer doesn't like to see what their competitors are doing? Nice list of tips and tools to keep an eye on the competition.

Extra:

The 43 Best Websites To Learn Something New About Marketing  http://buff.ly/1lJi8Oh +Ash Read +Buffer 

Inclusive list of websites to gain knowledge about marketing.

Interesting Social media Statistic:

"Facebook and Instagram now account for more than 20% of all mobile minutes spent in the USA." 

Facebook Q3 2015 Results: http://buff.ly/1jYMwSX

I'm certain Charlie Sheen would agree, Facebook is "winning".
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Nigel Ohrum

Shared publicly  - 
 
"SlideShare has a page authority of 79 and a domain authority of 95. In other words, it has killer #seo." Work smarter, not harder comes to mind and repurposing content should be a regular marketing practice today.
With so many kinds of content marketing , how do you choose the best methods? In my opinion, the more content methods you use, the better. Why? Because more
1
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Nigel Ohrum

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Absolute gem of an article (more like a guide) on creating high-quality content. Pay attention to the "Benefit-Driven Headlines" formula and process. Tons of good info, tips, and tools. You'll want to  #bookmark  this one.
1
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Nigel Ohrum

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While I can't claim to understand SEO well, i'm constantly learning a little bit more (especially process) each time I watch one of Rand's Friday Whiteboards.
Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.
1
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Sorry for my little 2-month hiatus. Life has gotten a bit busier, but I never stopped reading / collecting good articles. I'm back and I'll be playing catch-up over the next few weeks. #Happy2beSharingAgain  

Three Worthy Reads in #contentstrategy  

Why You Need a Business Strategy, Not a Social Strategy http://buff.ly/1UDv3yl ~Jon Gattrel +Jay Baer 

I'm 100% on-board with this. The quotes in this article speak louder than any comments I could add. Great reminder & #mustread .

1. "Your business strategy should come first; your social media strategy should follow."

2. "The business strategy and its goals should drive all social efforts."

3. "Make sure you match your tool to your goal rather than the other way around."

Mastering Content Marketing: 7 Required Principles for Success http://buff.ly/1pqOC0S +Neil Patel 

"Insanity: doing the same thing over and over again and expecting different results."  This describes most marketers today. Before we can really stat thinking 'outside the box', we need a firm grasp of what good content marketing looks like. Thanks Neil.

Six Simple Social Media Image Variations http://buff.ly/1UDv8Sw +Roy Opata Olende 

'Simple' and social media don't typically go hand in hand. I like how Roy outlines w/ example a few easy ways to take images to the next level.

Extra:

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help http://buff.ly/1Ltcag4 +Orlee Gillis 

"Jaw-Dropping" is accurate. The examples got me excited thinking about a number of potential applications. Very creative possibilities.
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Escreva Eu nao término 
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Nigel Ohrum

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Three Worthy Reads in #contentstrategy  

7 Stolen Content Marketing Ideas You Can Use Today http://buff.ly/1mzAuS1 +Content Marketing Institute ~Michele Linn

Excellent tips from content marketing experts that will have you thinking of ways to improve your content in 2016.

How [and Why] to Build a Booming Facebook Group http://buff.ly/1n2GmmQ +Ryan Stewart 

"Facebook pages and personal posts rely completely on the Newsfeed algorithm for organic exposure. Facebook Groups send users a notification whenever someone posts to the Group, thus driving traffic to each post."

Facebook groups (when managed correctly) are imo a hidden and underutilized content marketing gem. #bookmark  

5 Ways to Improve Your Facebook Page’s Organic Reach http://buff.ly/1RpJe8v +Neil Patel 

Nice evergreen guide on Facebook and organic reach with useful tips. I really like Neil's final thought on numbers and connections.

"Having deep connections with a small audience is much more important than having a large reach with shallow connections."

Extra:

The Lowdown on Creating Personalized Quizzes to Boost Your Marketing http://buff.ly/1JVXjnP +JP Misenas 

Quizzes have been popular (and maybe overdone) on social media for some time, but the concept of personalized quizzes in conjunction with content for lead-generation is appealing to me. #justsharing  
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(y) (y) Thank you ♛♥♪♥ +Nigel Ohrum#Happy2016 #NIGELOHRUM #contentstrategy 
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Nigel Ohrum

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Three Worthy Reads in  #contentmarketing  

Another +Neil Patel edition. From finding better content ideas to creating content on shoestring budgets, and collaboration tools for teams.

7 Ways to Find Better Content Ideas http://buff.ly/1RNH4Qy

Despite the fact that more than 2 million articles are created every single day there is always a way to be unique.

10 Tips to Make Content Marketing Work for Small Budgets http://buff.ly/1O03gAT

Creating quality content can be costly, but there are ways to create affordable content.

The 15 Best Tools for Creating Content as a Team http://buff.ly/1OrSEeF

The more content you create, the more help your going to need. Helpful resources to promote collaboration and task assignments.

Extra:

Finding profitable marketing niches in unexpected places http://buff.ly/1OrTl7M +Mark Schaefer 

Excellent marketing story with some great lessons. 

1. There is big money is in the niches
2. Marketing is about maneuverability
3. Innovation is hard work
4. Marketing is not all about Facebook
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lota truth
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Education
  • Harrisburg Area Community College
    Web Development / Social Sciences, 2004 - 2008
Basic Information
Gender
Male
Looking for
Networking
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Married
Story
Tagline
Fearless Social Media Manager
Introduction
A digital native with analytical chops, strong web reach, and content creation skills.

I'm a social media specialist living in the Washington, D.C. Metro Area. I work on a wide variety of B2C and B2B social media projects. From individuals to global brands and everything in between (small businesses, startups, non-profits). I build online influence through social media. 

You can see what i'm doing (and working on) here.

Communities:
Communities I'm involved with:
"Not everything that can be counted counts, and not everything that counts can be counted." ~Einstein

"Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught." ~Oscar Wilde

Because its purpose is to create a customer, the business has two—and only two—functions: Marketing and Innovation… Marketing and innovation create value; all the rest are costs.” ~Peter F. Drucker
Work
Occupation
Social Media Specialist
Skills
Social Networking, Social Media Consulting, Social Media Training, Social Media Speaking, Social Media Strategy, Twitter for Business, Facebook for Business, LinkedIn for Business,
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Germantown, MD
Previously
San Jose, California - Dillsburg, Pennsylvania - Great Lakes, IL - Norfolk, VA - Camp Hill, PA - Virginia Beach, VA - Pittsburgh, PA
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408-634-8481
Email
My son (now 5) has been going to Kicks Karate for almost a year now. Prior to, we looked at a few others in the area, but they were only a few steps above a daycare / after-school program. Kicks Karate runs a solid program that's focused on structure and discipline. The lessons and organized activities are engaging and very well thought out. I'm very pleased to say that the majority of the instructors I've seen have been there since we enrolled. Mr. Misha is an excellent teacher (and leader). Not only in level of commitment and care for students on the mats, but he's also very proactive in reaching out beyond the classroom. I'm appreciative of the phone calls asking how things are in general and how my son is doing. I would also like to comment on the cost aspect of Kick Karate which many are vocal about. The monthly cost and additional belt test fees might seem excessive, but as the old adage goes, "You get what you pay for." The program, staff, and environment are all top-notch in my opinion. I don't mind paying a little more for quality.
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Public - a year ago
reviewed a year ago
Over the weekend (and for the first time ever), we let our 11 month old Labradoodle off-leash at a party with 10+ kids ages 5 - 10 and a handful of adults at a place he'd never been before. He did amazing. Played well with children, came when we called, and never once wondered off. This is a result and testament to Morris and iCareK9. The training and guidance we've received (and continue to) over the past six months helped shape our puppy into a well-mannered young dog that we trust and have confidence in. Thank You, A Happy Dog Owner
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Public - a year ago
reviewed a year ago
I'd like to thank Joesph and the Orkin team for taking care of my home over the past 7 months. We originally contracted with them to combat ants last spring. A few weeks later we added their annual termite protection. They routinely check the termite stations and spray for bugs outside (in season). Went the entire summer and fall w/o a single ant being seen in the house. Each visit they leave a service report in the door letting me know they were there. Shortly before Christmas, I called after hearing what I believed was mice moving around at night near the living room ceiling. They sent an inspector (Wendell) to my home immediately. No indications (droppings or other) could be found, but he was unable to access a ceiling space in the garage due to it being 20+ high. Two days later Joseph came with a ladder tall enough to reach the space. He setup a few traps just to be on the safe side. As he was about to leave... I asked him, "what do I owe you?". He replied, "nothing. Is there anything else I can do for you?" Haven't heard a noise at night since. Wow. Needless to say, I'm a happy customer and they've won my vote and continued businesses. Very professional and willing to go the extra mile. It makes all the difference in my eyes.
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Public - 2 years ago
reviewed 2 years ago
6 reviews
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We've used Gaithersburg Pet Sitting on three occasions over the past six months. Rosary run a great operation. Jerry and his wife take immaculate care of our two cats and bunny while we're out of town. They always leave a detailed note about our pets upon returning. Superb service and very affordable. Highly recommend.
Public - 2 years ago
reviewed 2 years ago
My son had a nose bleed on some brand NEW white carpet we recently had installed. I tried to "dab" as best I could, but it wasn't enough. The following morning I called and the woman I spoke with said she would call me back in five minutes to let me know how soon someone could be out. Less than 8 hrs later the carpets were back to nice and white. Very professional. I would definitely use them again. They even thanked me for calling so quickly which made their job easier.
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Public - 3 years ago
reviewed 3 years ago