Had a lot of fun presenting at Social Media Week this year together with +Steen Rasmussen and +Komfo . If you missed our presentation (or just want too see our Jack Nicholson memes again), you can see the slides here.
Too many companies don't collect the insights they can easily get from their social media efforts. This presentation walks you through some of the ways you can get data on performance, sales and followers.
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Dark Social is declared the new black. It contains all hidden sharing information of your brand’s content. Let me elaborate on the business potential that lies in this hidden data pool. Dark Social is something I’m extremely interested in at the moment since I’m in charge of Komfo’s Analytics section and developing our future framework …