How Facebook Know What You Looked at on AmazonI've begun to learn more about how advertising across the internet works on a technical level and it is quite interesting to learn how an image of a some head phones I looked at an e-commerce site ended up staring back at me from an ad on Facebook later that day.The fundamental technology that makes this possible is Facebook Exchange (FBX).
A decent primer by +Dare Obasanjo
if you didn't already understand it. However, the context provided by the quote from +Steven Levy
is statistically wrong and anyone using FBX or retargeting in general knows this. Personalized ads like this work, even if you think it's creepy.
Not only that, but the other options are even worse in my view. Would you prefer belly fat or mesothelioma ads? Or perhaps instead of personalized ads we go for BRANDING. (Which is really what Microsoft prefers right?)
You know, where every ad is for Volvo's new car even though you have no interest in a new car. Heck, maybe you're a city dweller and don't even need a car. But by god you'll see our car ad every time you go on Facebook for the next two weeks. Perhaps we can do a wrapper and have it show up in the background too eh? Yeah, those sound super! Right?
Long story short, you can complain about personalized ads until you're blue in the face but until you stop clicking on and getting value out of them it's all just hot air. #advertising #personalization