Social media is a powerful source of blog traffic and a great way of engaging potential readers. Bloggers post a link, readers see it and, often...not a whole lot. Inducing readers to jump from a social media platform to blog site is far from a slam dunk but there are things bloggers can do to tip the balance.
Give us a smile, a real smile. We are social animals and our brains are carefully attuned to the sincerity of facial expressions. Being able to read true emotions is how we get along in the world. Stock photos work well for inanimate objects, they are great for scenes and eye catching designs. But stock photos of people can often look posed or insincere, sending the wrong message to potential readers. Research shows that readers are compelled by candid, real life photos that speak to them.
Don’t hawk your wares. Don’t tell us to "Check this Out". or announce “New on the Blog” as if we, your readers, have all been sitting out here on our hands waiting for you to post. We like you, we read, you so don’t make a formal announcement but instead tell us something interesting, give us an insight or elicit an emotional response. Give us a taste of your post, something so compelling that we want to click through.
Give readers your cred. If readers don’t know you give them a tiny taste of your cred. Most of us glance through social media with an open mind, looking for interesting topics and interesting writers. If you give your readers a taste of why they should read you, (e.g. your are writing about education and you are a teacher, or food and your are a chef) you have their attention. They will assume you know something and give you the focus and the click it takes to get there. If you are not an expert or feel your expertise has limits, no problem, just bring in someone who knows more than you by citing their work and passing on (with attribution) their expertise. If you really know your field you know the experts, share them with readers and they will be grateful.
Give readers the best of your personality. Your potential readers may not know you. On social media we are often speaking to strangers or near strangers, who don’t know that you are a friendly, polite and engaging person. On social media, all we know is what you tell us so let your readers see the best of your personality. This means posting introductions that make you seem likable and informed. It is a potent mix, sure to attract readers.
Know your platform. It goes without saying that each social media platform has a different ethos and different technical capabilities. Knowing what these are is crucial to attracting an audience. Study, experiment and then make your forays. Copying and pasting from Facebook to Google Plus to LinkedIn, is the kiss of death. Short and pithy is clever on Facebook, but can look superficial in Google+. Fifty years ago McLuhan said, “The Medium is the Message.” and it is no less true today.
Get to the point. We all feel pressured for time, even when perusing the internet on a quiet evening at home. This is one of the reasons we like lists, we think they will be succinct. Convey to readers how you value their time by getting to the point and they will repay you with their viewership.
#bloggingtips #socilamedia #blogging
Photo Credit: mkhmarketing.wordpress.com
9 Websites to Get a Free Education in Higher Learning: http://to.ehow.com/1eJocMM
- University of Wisconsin-Green BayBusiness Administration emphasis in Marketing
As an enthusiastic educator, Nicole Virant facilitates impactful learning. She is an instructor and corporate trainer at Northeast Wisconsin Technical College (NWTC). Nicole’s background provides over seven years of experience in marketing and higher education. She teaches internet marketing classes, seminars and provides consulting. Nicole holds her B.B.A. in Marketing from UWGB and has her MBA as well.
When Nicole isn’t teaching, you might find her chasing a toddler-sized Batman at the playground or at story time at the library with her three daughters.
- Northeast Wisconsin Technical CollegeCorporate Trainer & Instructor, 2014 - present
- Globe UniversityCommunity Manager, 2010 - 2015