TRENDSTOP ANNOUNCES FASHION TREND OF THE YEAR 2015: MODERN SEVENTIES
The Trendstop Fashion Trend of the Year 2015 is Modern Seventies
The Modern Seventies trend direction will influence fashion, beauty and lifestyle products and campaigns throughout 2015. It offers a clean, contemporary and minimalist take on the 1970’s aesthetic.
“Celine inspired structured pieces inform the Modern Seventies fashion translation,” says Jaana Jätyri, founder of Trendstop.Why Modern Seventies?
Modern Seventies represents a nostalgia for simpler, ‘pre-digital’ times in our hectic world.
This has given rise to digital detox travel getaways, hobbies and an increase in the sales of vinyl records and cassette tapes.
“Many of today’s tastemakers were born in the 1970’s. They are among the last generations to remember what life was like without constant connectivity. Many creatives find this way of being extremely inspirational against the ‘digital overload’ in our current lives,” Jätyri explains.
Trendstop identified the Modern Seventies trend in early 2013. Key early influencers were Acne Studios, Prada, Paris street style and young designers like Grace Cooper. The Modern Seventies trend is a continuation of our 20th Century Remix trend, which takes influences from the 20th century and gives them a 21st century facelift.Read more or join one of Trendstop's free webinars on this trend (limited slots) here: bit.ly/trendof2015