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Nicolas Cases
Works at Accès Web PME
Attended ISEG Bordeaux
Lives in Montréal
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Nicolas Cases

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Introducing Treemaps in Google Analytics for AdWords Insights
/by +Joan Arensman  #analytics   #adwords   #treemaps  

Over the next few weeks, we’re releasing a new feature that provides deeper insights into your AdWords performance: Treemaps.

Treemaps let you visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone.

How do Treemaps work? They display hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process.

Treemaps will be rolling out to all GA users over the next few weeks; you’ll find them under Acquisition > AdWords > Treemaps. Use them to generate the right questions that are truly worth asking about your AdWords performance.
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Nicolas Cases

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You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or..
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#facebook  
D’après vous, quels sont les boutons de partage social qui sont vus plus de 22 milliards de fois quotidiennement sur plus de 7,5 millions de sites web ? Ne cherchez pas plus loin : il s’agit bien des boutons « j’aime et « partage » de Facebook.
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Nicolas Cases

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Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
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Sokorpo est une plateforme qui permet aux marques de gagner en visibilité sur les réseaux sociaux grâce à l’engagement des collaborateurs de l’entreprise. Le principe est simple : les employés d’une marque sont invités à accomplir des actions sur les réseaux sociaux
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People
Have him in circles
119 people
annabelle peignat's profile photo
Karole Miller's profile photo
Benoit PELLÉ's profile photo
Roberto Mas's profile photo
Réjean Lessard (A Bas Prix Extermination)'s profile photo
Entreprendre Facile's profile photo
Kristina Ulfhielm's profile photo
Jean-Régis Harry's profile photo
Matthieu TRAN-VAN's profile photo
Education
  • ISEG Bordeaux
    Marketing et stratégies commerciales, 2000 - 2003
Basic Information
Gender
Male
Work
Occupation
Conseiller stratège SEO-SEM, Réseaux sociaux
Employment
  • Accès Web PME
    Conseiller stratège SEO-SEM, Réseaux sociaux, 2012 - present
  • Tootelo Innovation
    Spécialiste en commercialisation Web, 2011 - 2012
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Montréal