Google+ Local results in Google-SERPs drops review lightbox

Until yesterday a click on a review link on a Google+ Local result in the main Google SERPs would open a lightbox without taking the user to another URL. This has changed now: Clicking on review links on a Google+ Local result in the main Google SERPs now opens the Google+ Local page URL.

In cases where you have a reviews link and a seperate Google+ page link now both links take you to the Google+ Local page URL.

This change seems to be preparatory to release a new way to insert the Google+ Local results into the main Google-SERPs. A screenshot from a recent test can be found in a blog post by +Mike Blumenthal http://blumenthals.com/blog/2014/08/18/google-search-results-11-ads-1-directory-and-3-stinkers/

The yellow marked links in the attached screenshot of a local search query are now linked to the Google+ Local page (like the links next to them)

#localsearch   #reviews   #linking   #usability   #google   #googlelocal  

+Sebastian Socha +Max Minzer +David Mihm +Linda Buquet +Mary Bowling 
Photo
Shared publiclyView activity