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Nicola Martino
Works at Bruce Clay Europe
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Nicola Martino

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13 Online Marketing Tips from SMX -- Plus a Call for YOUR Tips
 
This year BCI writers +Virginia Nussey and +Chelsea Adams were able to attend a whopping 40% of the 60-plus SMX West sessions, clinics and workshops offered March 22-13, 2014. 

From their liveblog hustle, we’ve managed to compile 25 live blog posts (http://bit.ly/1h1UAh9) and, to make your life easier, a short list of 30 actionable takeaways (http://bit.ly/Q7WCmj).

Since we were physically not able to cover 36 out of the 60 offered sessions, we’re asking for your help to fill in the gaps! What were your biggest SMX West takeaways this year? What’s on the top of your top five SMX West post-conference to do list? What’s the once sentence you heard in a session that shifted your mindset and changed the way you think about online marketing? 

SMX is truly a community event and we don’t think there’s any reason why the sharing that happens between sessions and in elevators has to stop just because the conference is over. 

We want to hear from you!

To get the conversation rolling, we’ve listed our top 13 SMX takeaways below. Read them, hop over to read all 30 of our takeaways on the Bruce Clay, Inc. blog ((http://bit.ly/Q7WCmj), and then add your favorite SMX West takeaways to the list by commenting below.  

Can you help us make our list of 30 takeaways 100 takeaways?

13 SMX West Takeaways (Add Your Takeaways In the Comments Below!)

1) Stop griping about content marketing and how much you hate having to become a “media company.” Media first is not a chore! It’s an opportunity to do above and beyond what you ever thought you could accomplish. (http://bit.ly/1gj7WoS) (insight from +Brian Clark)

2) If you’re ever arguing about whether a link is a good link, the conversation is already over. It’s not a good link. If it’s a good link ther shouldn’t be any questions. (http://bit.ly/1pgszTL) (insight from +Eric Enge)

3) Spend time focusing on proprietary audience development. This means you are not only building an audience, but you are building a proprietary audience that you and you alone can reach. Remember your audience is an asset with predictable downstream value! Don’t forget to invest in that asset as needed. (http://bit.ly/1oKveot) (insight from +Jeffrey Rohrs)

4) Twitter is about human communication. Any brand that has an audience they want to connect with can excel on Twitter. It’s all about finding the community, using the tools they’re using, and engaging your community with content that adds value. (http://bit.ly/1lTWTWT) (insight from +Ric Dragon)

5) Presenting big data to a stakeholder? Make sure you practice your presentation on a nontechnical volunteer to make sure your presentation is easily understood and stakeholder-ready. Seriously. Another approach is to pretend that you’re giving your presentation to your mother, or your neighbor; will they understand what you’re saying? (http://bit.ly/1g6OxTu) (insight from +Natalie Kortum)

6) Don’t get a case of Audience Assumption Disorder where you put 99% of your effort into creating amazing content and apps and then only 1% into nurturing an audience that will want to see your content. (http://bit.ly/1oKveot) (insight from +Jeffrey Rohrs

7) When clients are seeking out a paid search person they don’t just expect to work with someone who knows keywords and quality score, they want to work with a brand advocate. Someone who can offer perspective, unbiased advice and the ability to explain why things are important. (http://bit.ly/1pgh12B) (insight from +Kevin Ryan)  

8) Don’t forget to always be looking for exposure opportunities off domain. For instance, Intel looks at the SERP and thinks After someone performs this search, where are they likely to land? If it’s the Best Buy website (because Best Buy is high up in the SERP for a specific keyword phrase), they consider whether it’s smart for them to put an Intel asset (like an ad) on that page to get in front of the consumer afterthe SERP click. Remember marketing is largely about exposure and the means you can utilize to gain it.
(http://bit.ly/1pgk3nL) (insight from +Laura Ann Mitchell for +Intel)  

9) Remember that rel=canonical is not your savior and that it should really only be used 5 or 10 times across your site. (http://bit.ly/1pgoj6x) (insight from +Duane Forrester)  

10) Being small doesn’t mean you are unable to succeed with big business competition. If you are marketing a small business, you need to think of your small business as a smaller business that can 100% compete with bigger companies. (http://bit.ly/1pgrLOH) (insight from +Andrew Melchior)  

11) It’s essential to break down the barriers between your QA, UX, HR, Engineering, PR, Customer Service and Marketing departments. Then, once you’ve broken down your internal department barriers, make sure as an SEO you are over-communicating at every step. Offer guidance; instead of just saying “make the title this,” explain why the title should be that. Every SEO question should be followed with an explanation. (http://bit.ly/1pgszTL) (insight from +mark munroe

12) It’s important that your brand is building a genuine, earned reputation that is based on realized value proposition. If you are trying to build your reputation by any non-organic means, this is faux reputation and it will only end up hurting you. (http://bit.ly/1pgszTL) (insight from +mark munroe)  

13) Don’t just focus on engagement with influencers! Make it a priority to give back to the larger community and to interact with the people in it based on the value they bring to the conversations, not the value they can bring to your résumé. Make yourself be seen as open and available (and actually be open and available). (http://bit.ly/1pgszTL) (insight from +Eric Enge)



We want to hear from you! Help us turn our 30 takeaways (http://bit.ly/Q7WCmj) into 100 by commenting with your favorite SMX West insights below.


#SMX   #SMXWest   #OnlineMarketingTips  
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Googlebot-Mobile for smartphones changes its name

We've seen some issues where the fact Googlebot-Mobile refers to both smartphones and feature phones (very very different devices) caused webmaster confusion, sometimes even leading to inadvertent blocking of smartphone crawling or indexing. 

In a few weeks' time, this will be fixed: our smartphone crawler will change the way it identifies itself from "Googlebot-Mobile" to just "Googlebot". Details:

http://googlewebmastercentral.blogspot.com/2014/01/a-new-googlebot-user-agent-for-crawling.html

On a personal note, I love this change on philosophical grounds: We're quickly moving to a world where there isn't a "mobile web" or a "tablet web" or a "desktop web". Instead there is just one web that happens to be accessed from phones, tablets, or desktops.
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i grandi talenti non dovrebbero mai andarsene...
+david letterman  +retirement 
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On Thursday, David Letterman announced his plans to retire after 32 years as a late night host. “We don’t have the timetable for this precisely down," he said. "I think it will be at least a year o...
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A Life......
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you can't resist!
#LEGO   build with #Chrome 
 

Build with Chrome! Now you can build with LEGO® bricks using Google Maps as your baseplate. 
www.buildwithchrome.com
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Have him in circles
276 people
Nicoletta Lucatello's profile photo
Barry Schwartz's profile photo
Sabine Olthof's profile photo
Rudy Bandiera's profile photo
Work
Occupation
SEO & SEM Manager at Bruce Clay Europe
Skills
Seo, Sem, PPC, CRO, Analytics, SMM, Design, Brand Reputation, Google Partner
Employment
  • Bruce Clay Europe
    SEO & SEM Manager, 2010 - present
Story
Tagline
SEO and SEM Manager in Bruce Clay Europe. Consultant and Blogger covering Search Marketing, PPC, Google and top search engines
Introduction
Nicola Martino is a SEO Consultant and a digital marketing professional. He tries to make sites friendly to Search Engines, to solve related problems and to help others in doing so, in English and Italian in almost every world market. He currently works as SEO and SEM Manager in Bruce Clay Europe based in Switzerland and Italy. Nicola is Google Partner Adwords Certified

He has experience in daily observation of search engines, the way they index, rank, crawl. He works to improve search engine optimization (SEO) and Search Engine Marketing (SEM) and tries to be updated on digital life. 

Nicola also maintains a personal blog called  nicolamartino.com and microblogs on Twitter: @nicolamartino

------------------------------------------
Nicola Martino è un Consulente SEO e professionista del Marketing Digitale. Lavora attualmente come SEO e SEM Manager in Bruce Clay Europe con sede in Svizzera e Italia. 
Si occupa principalmente di promozione tramite marketing su Internet tramite varie attività tra cui Ottimizzazione dei siti web per i motori di ricerca (Seo) e di Progetti PPC (Pay per Click) su tutte le più importanti piattaforme. Nicola è Partner Google certificato Adwords.
Puoi seguirmi oltre che su Google+ anche sul blog nicolamartino.com e su Twitter: @nicolamartino
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