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Nick Wilsdon
1,416 followers -
Digital Strategist & Consultant
Digital Strategist & Consultant

1,416 followers
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Great article by +Jon Wilks on the convergence of web content writing and journalism - from someone who has great experience in both verticals. I often suggest to journalists/writers that jumping to the web isn't as much a leap as they expect, now I'll point them to this article.

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If you missed #BrightonSEO then you can recap all the videos and slide decks presented > https://nickwilsdon.com/brightonseo-2016-videos-presentations-slides/

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Google Analytics Calculated Metrics

Just started playing with GA Calculated Metrics and... wow. They're such a great complement to other engagement metrics. For Deliberate Digital, I track various engagement metrics and conversions. 

Calculated Metrics add fuel to this fire. Looking at a very basic calculated metric of conversions/user, it immediately becomes clear with (page)+(traffic source) combinations are the most valuable.

BTW, turns out Twitter is better source of referrals for me than Google+. What's up with that folks?! :D

The help docs are a decent start, but you really need to read +Avinash Kaushik's write-up:

https://support.google.com/analytics/answer/6121409?hl=en

http://www.kaushik.net/avinash/analytics_tips_smart_calculated_metrics/

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Looks like Is Denver Airport, unless I'm mistaken, as +Terry Simmonds has rightly pointed out... ;-)

#starwarstuesday  
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Those lovely people at +WarrenEvansBeds are giving away £1000 bedroom set. Good luck! 
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