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Nick Westergaard
3,143 followers -
Brand-Driven Strategist, Speaker, & Writer
Brand-Driven Strategist, Speaker, & Writer

3,143 followers
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It's a BIG week here at Brand Driven Digital! My book #GetScrappy comes out and we're also continuing our countdown to May 31st being the LAST day you can register at the early rate for the Social Brand Forum. Plus we have a special offer THIS WEEK ONLY: Buy 10 copies of Get Scrappy (about $170) and get 2 FREE VIP passes (valued at over $900!). Just buy the books and forward the receipt to scrappy@westergaard.com.


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In honor of Content Marketing World​ this week, I sat down with my friend +Joe Pulizzi. We chatted about the history of content (which CMI has a new documentary all about), his new book Content Inc, and his love of the color orange. All are out on display in full force this week. Give a listen in preparation: http://www.branddrivendigital.com/why-brand-contraints-inspire-creativity-with-joe-pulizzi/ 

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With the kids back at school it's a great time for me to be a promotional shill and remind you that you can go back to school for your digital marketing too. In fact, this week you can save $100 off of your Social Brand Forum registration at all levels using promo code B2SCHOOL. Grown ups have to learn too! Register now and save! #socialbrand15  

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We have so many great speakers joining us in Iowa for this fall's fourth Social Brand Forum! We have an exciting new venue — The Englert Theatre and several other surprises on deck. With all of this comes a new pricing structure. If you're considering attending, remember to register BEFORE AUGUST 1st to save big on the Midwest's premier digital marketing event featuring +Mark Schaefer, +Mitch Joel, +Tom Webster, +Amber Naslund, +Scott Monty, +Tim Washer, +Laura Fitton, and more!

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What are most of us missing when it comes to things digital? The HUMAN side! Steven Van Belleghem, author of the new book When Digital Becomes Human, joined us for a discussion on all of that and more on this week's #OnBrandPodcast.

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Had a real cool opportunity to have a long form chat with Steve Levigne where he took me behind the scenes of the #McDonalds  brand. Pretty cool to see how a brand that big has evolved through the years both online and off. 

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This week on the #OnBrandPodcast , I chatted with the inimitable +Mark Schaefer. We chatted about the state of marketing curriculum in higher ed (as us educators are wont to do), finding your audience, and the importance of buy-in at the top. We also discussed his new book The Content Code (which every #SocialBrand15 attendee gets a copy of). Kick back and enjoy the chat. 

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How to create a brand you can trust? That's the million dollar question we're all struggling with. I had the privilege of meeting noted social psychologist and author +Heidi Grant Halvorson at SXSW (thanks +Dorie Clark!). She breaks down a pretty actionable formula for building trust that works for personal brands and corporate brands alike. Listen and enjoy this week's episode of the #OnBrandpodcast!

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Another week brings another great episode of the On Brand podcast. This week is a truly special show as I had the opportunity to speak with the Co-CEO and Chief Strategy Officer at Siegel+Gale. If you're not familiar with this branding and design firm you should be. They've worked with everyone from American Express to the IRS (they helped them simplify their forms). Their key principle? SIMPLICITY. 

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REMINDER: If you're planning on registering for Social Brand Forum 2015 you'll want to do so before tomorrow night at 11:59. On April 1st our prices at all levels goes up. Register now and save for this industry leading digital marketing event!
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