Had a blast talking with #OnBrandPodcast. We talked about the latest research he's been working on as well as an idea he introduced on how what we're really doing today is "co-creating" brands with our audience. One of my favorite parts of this show is getting to talk to smart folks like Tom about smart things. Enjoy! #branding #brands on this week's episode of the
Tom Webster of Edison Research spends his time carefully examining the relationship between brands, their customers, and the media landscape.
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