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Nick Westergaard
Works at Brand Driven Digital
Attended University of Iowa
Lives in Coralville, IA
3,008 followers|93,467 views
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Nick Westergaard

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Had a real cool opportunity to have a long form chat with Steve Levigne where he took me behind the scenes of the #McDonalds  brand. Pretty cool to see how a brand that big has evolved through the years both online and off. 
After twenty two years under the golden arches, Steve Levigne took some time to chat about brand evolution at McDonald's.
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How to create a brand you can trust? That's the million dollar question we're all struggling with. I had the privilege of meeting noted social psychologist and author +Heidi Grant Halvorson at SXSW (thanks +Dorie Clark!). She breaks down a pretty actionable formula for building trust that works for personal brands and corporate brands alike. Listen and enjoy this week's episode of the #OnBrandpodcast!
“How do we create the perception of trust?” This is the central question that’s addressed in a new book from psychologist Heidi Grant Halvorson.
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REMINDER: If you're planning on registering for Social Brand Forum 2015 you'll want to do so before tomorrow night at 11:59. On April 1st our prices at all levels goes up. Register now and save for this industry leading digital marketing event!
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Had a blast talking with +Tom Webster on this week's episode of the #OnBrandPodcast. We talked about the latest research he's been working on as well as an idea he introduced on how what we're really doing today is "co-creating" brands with our audience. One of my favorite parts of this show is getting to talk to smart folks like Tom about smart things. Enjoy! #branding #brands 
Tom Webster of Edison Research spends his time carefully examining the relationship between brands, their customers, and the media landscape.
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I had a blast on this week's #OnBrandPodcast with +Daniel Rowles, the author of Digital Branding and Mobile Marketing. Like me, Daniel’s also a university lecturer. Unlike me, Daniel is British, which means he sounds even smarter. In all seriousness, he talked about how digital isn’t really a channel. It’s the sum of your online brand touchpoints. Enjoy!
Don’t think of digital as a channel — it’s the sum of all touchpoints.” Great insights and more from Daniel Rowles on this episode of the On Brand podcast.
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The day after the #SuperBowl  madness, it's pretty obvious that marketers and brand builders can get easily distracted. How can you stay focused on what matters most in an era of big data, drones, and 3D printing? +Mitch Joel breaks it down on this week's episode of the On Brand podcast. Enjoy! P.S. Let us know what you think with an iTunes review!
“Brands are being distracted by drones, 3D printing, and big data.” This and more from digital thought leader Mitch Joel on this week's On Brand podcast.
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Nick Westergaard

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This week on the #OnBrandPodcast , I chatted with the inimitable +Mark Schaefer. We chatted about the state of marketing curriculum in higher ed (as us educators are wont to do), finding your audience, and the importance of buy-in at the top. We also discussed his new book The Content Code (which every #SocialBrand15 attendee gets a copy of). Kick back and enjoy the chat. 
"I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching.
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Bonsoir merci du conseil à plus bisous
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Another week brings another great episode of the On Brand podcast. This week is a truly special show as I had the opportunity to speak with the Co-CEO and Chief Strategy Officer at Siegel+Gale. If you're not familiar with this branding and design firm you should be. They've worked with everyone from American Express to the IRS (they helped them simplify their forms). Their key principle? SIMPLICITY. 
Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, and brand experience.
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Pretty thrilled to announce several hella smart speakers for this fall's Social Brand Forum in Iowa City. This year, we'll be joined by +Mark Schaefer, +Mitch Joel, +Amber Naslund, +Tom Webster, and +Laura Fitton. We'll be announcing more speakers in the months ahead. A new year with a new venue (the The Englert Theatre​). We know that this will be one of the best Social Brand Forums yet. Remember, to register now and save on all access levels. Prices go up on April 1st.
We have some exciting news to share with you! As we're seven months out from Social Brand Forum 2015, we wanted to start rolling out the speakers.
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This week on the On Brand podcast a guest actually said ... "I don't particularly love the term — branding." When you think about it (hello - burning your mark into a cow??) the current definition is in need of a disruption. Jason Baer (not to be confused with Jay Baer​) has helped brands like Hulu disrupt the marketplace. We also discussed the roll that leaders play in building brands. Enjoy!
“I don’t particularly love the term branding.” SYPartners Principal Jason Baer joined me on the On Brand podcast to discuss the definition of branding.
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This week's episode of On Brand brings a master class on personal branding from the one, the only Bryan Kramer. You won't want to miss this. A great chat on what it takes to make a personal brand and why focus is your friend. Enjoy!
As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding.
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Alright. The Super Bowl game may be over but the ad debate rages on. Here are our best picks from the night. Hint: My pick is related to the damn song I can't get out of my head now ... BIG thanks to Macy Koch, Dean Westergaard, Sara O'Brien, Sarah Moy, Kary Delaria, Angie Cottrell and  Meghann Foster for doing some thinking and writing while watching the game!
The Super Bowl also provides an opportunity for brands to face off. Let's take a look at the best (and a couple of the worst) Super Bowl ads from 2015.
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Have him in circles
3,008 people
Charles Kahler's profile photo
Suzanne Richichi's profile photo
John Slade's profile photo
Amanda Styron's profile photo
Victor Ifeanyi's profile photo
Vinanti Sarkar's profile photo
Steve Slama's profile photo
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Work
Occupation
Brand Driven Strategist, Speaker, & Writer
Skills
social media marketing, content marketing, consulting, strategic planning, digital strategy, blogging, writing, speaking, teaching
Employment
  • Brand Driven Digital
    Chief Brand Strategist/Founder, 2012 - present
    Social media marketing instructor at the Tippie College of Business
  • Brand Driven Digital
    Founder/Chief Brand Strategist, 2012 - present
  • Westergaard, LLC
    Vice President, 2007 - present
  • Buckle Down Publishing
    2001 - 2005
  • ACT, Inc
    2005 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Coralville, IA
Previously
Adel, IA - Des Moines, IA
Story
Tagline
Brand-Driven Strategist, Speaker, & Writer
Introduction
Nick Westergaard is a brand-driven strategist, speaker, and writer. He is the founder of Brand Driven Digital, the social media and digital marketing unit of Westergaard, LLC, where he is Vice President and a second-generation principle. His work with clients large and small helps businesses build strong brands and activate them across digital touch points including social media.

Since 2005 Nick has blogged about marketing, posting fresh brand-driven insights each week. He has written for MarketingProfs, 12 Most, and The Gazette's Business 380, where he is a monthly columnist. His thoughts on social media and marketing have been featured in news sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and The Des Moines Register. He's also the author of the eBooks Google+ 101 and Instagram for Brands and co-host of The Work Talk Show podcast.

Nick is a sought-after speaker on branding and social media at conferences and workshops across the country. He also teaches social media marketing at the University of Iowa, where he sits on the Professional Advisory Board for the School of Journalism and Mass Communication and the Advisory Council of the Marketing Institute at the Tippie College of Business.

Nick lives in Coralville, Iowa with his wife, five kids, and dog.
Education
  • University of Iowa
    Psychology/Theatre, 1997 - 2001
  • Adel DeSoto Minburn High School
    1997
Basic Information
Gender
Male