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Nick Usborne
Works at nickusborne.com
Lives in Montreal
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Nick Usborne

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I'm close to finishing my second in a series of short-form courses for online writers. And now I need some help in choosing the topic for the third course. Your input will be much appreciated!
I'm getting close to completing the next in a series of short-form courses for writers. And now I'm looking for input on the topic on the third course.
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Nick Usborne

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Focus on building your core skills. Don't dabble in stuff that's on the fringes of what you do. 
As freelancers we are constantly tempted to add more and more to our toolbox of skills. The outcome? We become dabblers instead of experts.
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Nick Usborne

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Want make more money as a web content writer? Simply reposition yourself as a web content optimization expert...
Web content writers are two-a-penny. Web content optimization experts are a lot rarer, and worth a great deal more. Find out how to make the switch...
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Nick Usborne

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Finally ready and published - my latest course for web content writers and online copywriters...
3 Hours of video instruction for content writers and business owners on how to optimize the 7 types of web content that are essential to any business.
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Nick Usborne

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If you don't respect yourself as a freelancer, why should your clients?
Never mind what your clients or peers think of you. How much self-respect do you have for yourself as a freelancer?
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Nick Usborne

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Here's what my website looked like in the year 2000. The site has changed a lot over the years... but what I do and teach has remained pretty much the same.
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I agree. There is much to much blah blah on most sites these days. In my humble opinion.
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Nick Usborne

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Fed up with being paid low fees for the content your write? Here's a solution for you...
While many companies shy away from paying a decent fee for quality web content, they will pay more when that content is packaged as part of a framework.
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Timely advice. I'm working through that now with a client. Getting clarity, and communicating to the client clearly, is the first big step for me.
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Sometimes, the unexpected is not only OK, but welcome...
Many marketers are a little too casual about how they publish web content. A few are too controlling. Discover the sweet spot for your own web content...
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Nick Usborne

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Most web content writers don't earn much... But they could, if they followed these 3 steps...
It can be tough trying to make good money as a web content writer - unless you specialize, optimize and strategize. Find out how...
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Nick Usborne

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I wrote this post a few years ago now... but I'm still a fan of purpose-driven content.
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As a freelancer you can benefit enormously from social media...just so long as you don't waste too much time on it.
As a freelancer you have two types of hours - billable and not billable. So when you spend time on social media to promote yourself, use your time wisely.
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If you're not paying attention to link-building, this is your wake-up call...
Content marketing is hot. As is social media. And SEO. But what about link-building? It's often ignored, but just as important.
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enlightening

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Have him in circles
1,852 people
George Chatzifotis's profile photo
Michel Kirouac's profile photo
ganee frozee's profile photo
Mary Ihla's profile photo
Lisa Unfried's profile photo
Cheryl Binnie's profile photo
Jackie Phillips's profile photo
Melanie Van Nuys's profile photo
Colin Dunbar's profile photo
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Web copywriting, web content writing, author and coach.
Employment
  • nickusborne.com
    Web copywriting, web content writing, author and coach., 1981 - present
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Male
Story
Tagline
All about writing for the web, and freelancing...and coffee.
Introduction

I have been earning my living as a freelance writer, copywriter and speaker for over 30 years.

During those years I have worked as a freelance copywriter for Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Encyclopedia Britannica, New York Times, Reuters, WebEx, and many others.

As an expert on writing for the web, I have spoken at numerous conferences and have conducted in-house seminars and training sessions for many companies, including: Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute and Merck & Co.

And I'm the author of ‘Net Words: Creating High-Impact Online Copy'. Published in 2001, it’s still a good and valuable read today.

In recent years I have morphed slowly from being a freelance writer and copywriter to becoming a teacher and coach.

I now write programs and books to help other online writers and copywriters, and do an increasing amount of coaching.

Outside of my mainstream work, I also have a thing for coffee. Hence my site for coffee lovers, Coffee Detective. On the business side I offer coffee writing and consulting services through ZeroDecaf Marketing.

I live in Montreal, Quebec, Canada.

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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Montreal
Previously
England