Smart Local Roundup - Home Services, local or organic, ranking guide and avoid the lines
Because life in local search isn't already tasty enough, this past week has seen Google add even more spice to the pot! Home services is the next target, following in the footsteps of Amazon and other established businesses like Taskrabbit. Other articles in this week's roundup include research into which results are best, a handy local SEO guide to ranking and using Google to avoid queues. Enjoy!Google testing Home Services ads in San Fran
Earlier this month Google hired the team from Homejoy http://smrtl.cl/1My1sm2
and that led to the belief that they'd soon be entering the home services market to compete with the likes of Amazon. They're now testing it through paid ads
for plumbers in the San Francisco area http://smrtl.cl/1My1Xwm
Potential game changer? If they can get it to work and then replace the usual local search results with this then yeah, I'd say so. Suspect there's still lots of work for them to do though, which leads to plenty of time for us to all debate and speculate!Read more:
via +Pete Meyers
via +Search Engine Land
via +Mike BlumenthalWhich delivers more traffic, organic or local?
Another research study carried out by the folks at +BrightLocal
looking at which search results deliver more for businesses, local or organic. The survey suggests that most SEO's believe that it's the local (pack) results that win but there are some great comments below the numbers that highlight the need for a more rounded approach.Read more:
via +Ross MarchantUltimate guide to ranking in local SEO
There are plenty of local SEO guides out there on the web and every so often I come across a good one. This ultimate
guide does a great job of setting the scene first and really explaining why
local SEO is important to business owners (and yes, even big national brands!). The guide includes NAP, Schema, Google My Business and more, keeping things nice and simple. The only thing that's really missing is any mention of Apple Maps (http://smrtl.cl/applemapsuk
via +Tamar WeinbergAvoid long lines with Google's help
There seem to be more and more cool and helpful updates coming through the Google Search app, including this one that rolled out just a few days ago. Search for any cafe , restaurant, grocery store, etc and you can now see how busy that place is on any given day. Will be handy for tomorrow's weekly shopping trip and for Sunday lunch at the pub!Read more:
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: https://www.pinterest.com/pin/94153448437117155/Curated by Nick from +Smart Local Marketing