Smart Local Roundup - Don't panic, THE Maps guy, JSON-LD for Schema and phone support
Some really exciting stuff announced by Google yesterday, especially as it relates to the semantic web (Now On Tap
) but will be looking to keep the roundup an I/O free zone! Fewer links than usual but some great content for a number of different areas of local search. Enjoy!Local results all over the place ... don't panic!
Things seemed to be all over the place in US local search results earlier this week, leading to all manner of speculation. Was it a bug? Maybe something to do with a recent algo update? There was clearly something going on but turns out that rule #1 of SEO applied ... don't panic! Serious point though and that's the fact that as local marketing professionals part of our role is to try and stay on top of things. We go through these moments so our clients don't have to.Read more:
via +Mike Blumenthal
via +Barry SchwartzMeet the guy making headlined fighting Maps spam
If you're deep (ish) into local search then you'll likely have dipped into MapMaker at some point and will know that edits there are currently suspended. That's down to all kinds of funny business going on with suspect listings being created. This great piece on Phil's blog is an interview with +Bryan Seely
who's done some
cool stuff to help highlight Maps spam. Gives some great insight into the issues as well as providing some handy YouTube links.Read more:
via +Phil RozekFull guide for using JSON-LD markup for local business Schema
If you love the smell of Schema in the morning then you'll love this post. There are different ways you can insert Schema into a website and many of the articles and help tools are all focused on microdata. That can sometimes be tricky to implement and you run the risk of messing up the layout of a cleint's website. Using JSON-LD markup solves that issue and this fab resource gives plenty of background, examples and how-to. Read it, bookmark it, use it.Read more:
via +Gene MaryushenkoDon't be afraid to pick up the phone for Google My Business support
When Google first started offering phone support for Local pages some thought it was just a hoax! Truth is that many times calling support (http://smrtl.cl/CallGoogle
) can be a much better option than trying to battle your way through solo. This article helps to highlight a couple of useful tips, so if you run into trouble don't be afraid to call.Read more:
via +Greg GiffordIf you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle.
Alternatively, you can just turn notifications On
for this Collection.
See you all back here same time next week ☺ #smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing Curated by Nick from +Smart Local Marketing