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Nick Rink
Works at Smart Local
Lives in Wimbledon, UK
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Nick Rink

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Smart Local Roundup - Local links, tech tools for SME's, local SEO tips and franchise SEO

Some really interesting articles out this week covering a whole host of local marketing topics. There has been no major local update from Google so far this year, which means we've all been able to focus on the things that matter rather than speculating and panicking.

So this week we're looking at local link building, which tools small business owners actually trust along with some great local SEO tips and an insight into working with franchises. Enjoy!

☞ Strategies for local link building and engagement
☞ Trusted tech tools for local SME's (not Yelp!)
☞ More top local SEO tips for 2016
☞ Franchise SEO ... not for the faint hearted

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1.You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438309327/

Curated by Nick from +Smart Local Marketing
Smart Local Roundup (19th February, 2016) featuring local links, tech tools for SME's, local SEO tips and franchise SEO
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Bob Strassel Jr.'s profile photoRita Osei Appiah's profile photo
2 comments
 
Good luck to u dear
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Nick Rink

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Smart Local Roundup - Trusted Verifier, Amazon Home Services, local links and a quiz

Welcome to February. Plenty to look forward to this month with pancakes on the 9th, Valentine's Day on the 14th (don't forget) and, most importantly, the Calcutta Cup tomorrow! I'm guessing there'll also be lots going on in the land of local marketing too.

In this weeks Roundup we're taking a quick look at a new program that appeared on Google for a few hours yesterday designed to help partners verify local businesses via an Android app. We're also taking a good look at Amazon's Home Services, some great tips on building local links and finally a quiz to test your knowledge of local SEO. I'm sure you're all be gurus ... enjoy!

☞ Google Trusted Verifier program ... here and gone
☞ Insights into Amazon Home Services
☞ Top tips on local linkbuilding
☞ Test your local SEO knowledge

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1.You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438216324/

Curated by Nick from +Smart Local Marketing
Smart Local Roundup (5th February, 2016) featuring Trusted Verifier, Amazon Home Services, local links and a quiz
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Bob Strassel Jr.'s profile photoNina Trankova's profile photo
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Thank you +Nick Rink 
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Nick Rink

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Smart Local Roundup - Getting on the map, consumer journey, reviews and checklists

Not sure if it's just me but it seems like the volume of articles and posts related to local search has increased considerably over the past couple of years. According to Google Trends, the volume of "local SEO" searches has also climbed gradually -https://goo.gl/8Vpnww - all good news for the roundup, which is focusing on some local SEO basics this week.

For any local bricks and mortar business getting on the map is a key priority, but there's much more to it than just that. This week we've got a number of articles looking at the core components of local search marketing. There's also something we touched on briefly last week, namely the consumer's local search journey. Hope you find it all interesting and useful. Enjoy!

☞ Getting your business on the map
☞ The consumer's local search journey
☞ Boost your Local SEO in 2016 with reviews
☞ Local SEO Tips and Checklist

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1.You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438134377/

Curated by Nick from +Smart Local Marketing
Smart Local Roundup (22nd January, 2016) featuring Getting on the map, consumer journey, reviews and checklists
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Tim Sweeney's profile photoThe Barbers of Warwick's profile photoNick Rink's profile photo
6 comments
 
Reviews definitely still important. All things local go through Google My Business but your reviews show up everywhere ... Maps, mobile, organic search. Just because G+ has changed reviews aren't any less relevant.
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Nick Rink

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Fenway's favourite pastime

Little fella doesn't seem to want to move off the sofa at all today. He's got a clear schedule though, so should be fine!

*BostonTerrier #ns 
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Lorraine McReight's profile photoPam Goucher's profile photo
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He is so adorable. 
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Nick Rink

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Smart Local Roundup - Predictions for 2016, New Year Joy, Facebook Local and Foursquare Pilgrim

Happy New Year everyone! 2015 is well behind us and we're now a full work week into 2016. Last year gave us plenty of things to talk about including Live Chat in the Knowledge Graph (now gone) to Mobilegeddon, issues with MapMaker, Local divorcing itself from Google+ and finally the Snack Pack.

So what does 2016 have in store? In the first Roundup of the year we're looking at some of the better prediction posts ... and there are 
plenty of them! In addition we've got a couple of great technical local SEO posts along with some news on both Facebook and Foursquare. Enjoy!

☞ Local search trends and predictions for 2016
☞ Start the year with Joy
☞ What's Facebook up to in Local
☞ Foursquare location data - what is Pilgrim?

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection or subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://www.pinterest.com/pin/94153448438056485/

Curated by Nick from +Smart Local Marketing
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Malcolm Maybury's profile photoNick Rink's profile photoSutcliffe Accountants Ltd's profile photoRobin Kirkley's profile photo
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Notify please. Thanks for these regular insights, +Nick Rink​. 
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Nick Rink

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It's beginning to look a lot like ...

Don't think Fenway has quite grasped the festive spirit yet. Maybe, like many others, he still reckons it's a little too soon. Regardless of what he thinks though, the Christmas decorations (including pillows!!) are out in our house and we'll be putting a tree up over the weekend.

Not sure if he's asked for anything in particular but I believe he'll be happy with anything that either squeaks or is edible!

#ns #BostonTerrier

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Reina Gutiérrez's profile photoCindy Rink's profile photo
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He looks very smart in red and white!
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Nick Rink

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Smart Local Roundup - Twitter timeline, Instagram logins, voice search and local SEO tips

After what seemed like a relatively slow start to the year in January things appear to be accelerating. There hasn't been any earth-shattering news in the local marketing world so far, but we're only midway through February, so there's plenty of time yet.

Couple of big social media stories out this week as Twitter keeps tinkering with your Timeline and Instagram finally gives users what they want with multiple account logins. In addition to that we've also got a couple of great articles looking at voice search and its effect on SEO, along with an interesting piece on local SEO trends and tips. Enjoy!

☞ Twitter launches new timeline, users unimpressed
☞ Instagram finally allows multiple logins, users rejoice
☞ Voice search continues to change the SEO landscape
☞ Key trends and tips for local SEO in 2016

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1.You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438265028/

Curated by Nick from +Smart Local Marketing
Smart Local Roundup (12th February, 2016) featuring Twitter timeline, Instagram logins, voice search and local SEO tips
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Nicky Pasquier's profile photoSutcliffe Accountants Ltd's profile photoNick Rink's profile photoElijah Ali's profile photo
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very good
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Nick Rink

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Smart Local Roundup - Facebook services, Yahoo local, troubleshooting and content research

Last roundup of the month and 2016 shows no signs of slowing down. No major updates affecting local search this week but still plenty to talk about. Facebook and local continues to be something of an enigma and I'm not sure if they're serious or just testing things out.

This week's roundup also covers some welcome news about Yahoo Local along with a great local SEO troubleshooting post and the best free content research tool currently out there. If there's something better please do let us know. Enjoy!

☞ Facebook professional services for local business
☞ How to fix your Yahoo Local listing data
☞ Troubleshooting local SEO issues
☞ Awesome new content research tool

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1.You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438175747/

Curated by Nick from +Smart Local Marketing
Smart Local Roundup (29th January, 2016) featuring Facebook services, Yahoo local, troubleshooting and content research.
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Nina Trankova's profile photoBob Strassel Jr.'s profile photo
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Thanks +Nick Rink, good stuff!
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Nick Rink

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Google encouraging Local Guides to help small business owners

Interesting email through from the +Google Local Guides program this morning. Also useful to note the stats that they place in the email regarding photos on Google Maps and Search. More evidence to suggest that having a verified and completed Google My Business listing results in more prospects.

They also provide handy links at the bottom which lead to the relevant page for managing a business listing through GMB. Clearly they're trying different strategies to encourage small business owners to sign up.

Side note: if you happen to be in Chicago then I'd definitely recommend checking out Lou Malnati's for pizza, although don't order a whole one for yourself ... they're epic!!

#LocalGuides #LocalSearch #LocalMarketing
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Nick Rink

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Smart Local Roundup - Local search trends, social media monitoring, Vistaprint and Periscope

Big news late last week and into this week was all about an update to Google's algorithm that had SEO's searching for answers. You can read more about that here. In this week's roundup we're taking a look at other things.

What are we searching for and how we are searching continues to evolve, so we've got three informative articles on that. Also included this week are pieces on social media monitoring tools with location features, a new player emerging in the local listings management market and news about Periscope. Enjoy!

☞ Local consumer search trends
☞ Tools for monitoring local social media
☞ Vistaprint moves into local listings management
☞ Periscope now streaming live on Twitter

_If you would like to be notified when I post each new local marketing news roundup (every Friday morning) you have two basic options.

1. You can Follow this Collection on Google+ and ensure that notifications are turned On or
2. Subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next week ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://uk.pinterest.com/pin/94153448438094138/

Curated by Nick from +Smart Local Marketing
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Nina Trankova's profile photoTim Sweeney's profile photoBob Strassel Jr.'s profile photo
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Thanks Nick!
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Nick Rink

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Smart Local Roundup - Tips for 2016, SEO Advent Calendar, CTR and Location Matters

It's been quite a year for local SEO and social media. Rounding up all the changes that Google alone have made would be an epic post - home services, Snack Pack, local splitting from Google+ and more. Facebook continue to make inroads in local and Apple now have far more iOS users on Apple Maps rather than Google Maps.

So what could 2016 hold for us? We take a look at some local SEO predictions for next year in this week's roundup. Also featuring is a rather seasonal take on some local SEO tips along with another look at the importance of click through rate and location data management.

This will be the final roundup for 2015, so all the best to everyone for the upcoming festive period and the New Year. Enjoy!

☞ What's in store for local SEO in 2016
☞ 24 Top Tips for success in Local SEO
☞ Click Through Rate revisited
☞ Importance of location data management

_If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying _notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection or subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next year ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://www.pinterest.com/pin/94153448437916202/

Curated by Nick from +Smart Local Marketing
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Nick Rink's profile photoStephen Crewson's profile photoTim Sweeney's profile photoMonika Schmidt's profile photo
5 comments
 
"changing" --- best prediction for ever ;-)
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Smart Local Roundup - Local SERPs, Ranking Factors, Collections and Reviews

So here we are in December with the festive season upon us and a New Year just around the corner. Not too many local SEO gifts yet this month but there's still time. Anyone remember Pigeon rolling out here in the UK days before Christmas last year?

This week's roundup is heavily Google focused. We take a look at how things have been shifting in their local search results and a possible confirmation of a fourth local ranking factor. Throw in some useful posts about image search and reviews and that's things wrapped up for another week. Enjoy!

☞ More changes to Google's local SERPs
☞ Is Click through rate a ranking factor?
☞ Collections and Tags for Google Image search
☞ The importance of reviews for local SEO

Featuring content from +Mike Blumenthal +Joy Hawkins +Eli Fennell & others.

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection or subscribe via email here http://smrtl.cl/LocalRoundup

See you all back here next Friday ☺

#smartlocalroundup #localseoroundup #localsearchmarketing #localseo #smartlocalmarketing #wediglocal

Pin it for later: https://www.pinterest.com/pin/94153448437882475/

Curated by Nick from +Smart Local Marketing
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Thank you, +Nick Rink​!
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Chicago - Bolton, UK - Bristol, UK - La Rochelle - Toronto
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+44 7885 569631
Email
Story
Tagline
Local SEO & Digital Marketing
Introduction
Helping businesses with their local search marketing to increase online visibility in their local community. That starts with Google My Business right here on Plus and also includes other aspects of local SEO, citations, content, social media, websites and more.

My business is +Smart Local Marketing, a digital marketing company based in Wimbledon, south west London.

My mission
  1. Get every eligible business here in the UK on to Google+ and using it to its fullest.
  2. Help to make sure that Google Maps is accurate, so that when you look for a place you can actually find it in real life!
Curator of #SmartLocalRoundup which features the best weekly content around local search and social marketing.

Plus Your Business
Generally recognised as the go-to resource to learn all about how to get the most out of Google+, Plus Your Business recently started the PYB Academy. I joined the Academy straight away so I could learn best practices for Page management and running Communities, skills that will be of great benefit to my clients. Am currently deep into Pathfinder Level 3.

Google+ Resources
Brand new to Google+ then check out the Google help page and start to build up your Profile and Circles. Would also recommend reading through the Google+ Partner Playbook.

If you're ready to take the next step on your Google+ journey then it would be worth delving into the PYB Quickstarter which includes a whole host of valuable information.

Communities

G+ Communities with fab people:
Communities I help to moderate:
If you plan on spending time in Communities here on Google+ then I would highly recommend reading this post from a well known UK Community owner as it covers some important do's and don'ts.

Hangouts

UK Biz hangouts: co-host with +Lee Rickler. It's a half hour HOA on the first Tuesday of each month with a focus on small business owners here in the UK. Check it out, you might like it!
  • Show #1 - Networking Essentials
  • Show #2 - Coworking & Collaboration
  • Show #3 - LinkedIn Essentials for Small Business
  • Show #4 - Content Marketing Essentials
  • Show #5 - Google Essentials
Have also been a guest on The Great British Hangout where we discussed How to Google Your Business. If you're interested in running either a one-off or a series of Hangouts and need some guidance or production assistance then check out the UK Biz Hangouts website for more info.

Any Other Business
  • Circles I'd probably fit into would include anything to do with local online marketing - local SEO, Google My Business, Google+ Tips, Google Maps, Hangouts, content marketing & social media
  • Beyond work and marketing stuff you'll generally find me posting about life here in London, the occasional sports post with a sprinkling of pics of our Boston Terrier, aptly named Fenway

Work
Occupation
Local SEO, Google+ Training & strategy, content marketing, social media & websites
Skills
Local SEO, local marketing, social media, local content strategy
Employment
  • Smart Local
    Director, 2013 - present
  • Wavefinder
    Publisher, 2008 - 2011
  • Onvizi
    Director, 2010 - 2013
  • Wolstenholme Intl
    Product Manager, 1995 - 2011
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