Profile

Cover photo
Nick Rink
Works at Smart Local
Lives in Wimbledon, UK
4,693 followers|2,280,079 views
AboutPostsCollectionsPhotos

Stream

Pinned

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - The Collection

Each Friday from 26th July 2014 I've been curating what I believe to have been the best / most important local search and social media marketing posts from the week into one big roundup.

Here's the complete Collection in case you missed anything ☺

#ns  
13
2
Giovanni Greenard's profile photoNina Trankova's profile photoJaz Greer's profile photo
 
"notify please" 
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Snack Pack update, Instagram for web, local ROI tips and Maps timeline

All kind of fun and games happening with local search results on Google this past week, especially for hospitality locations. The roundup covers this as much as we can but this is a story that will continue to develop over the next few weeks. We're also looking at new developments on Instagram and Google Maps along with important look at how to actually measure ROI for your local search campaigns. Enjoy!

Local search results change again
If you follow local search news you'll know all about the Snack Pack results that appear for searches in the restaurant, hotel and general hospitality sector. A larger update appeared this past week that seems to improve the user experience and takes the searcher directly into a Maps view. Lots of debate on the motivation behind this as well as thoughts for where Google could be heading with local and the potential ramifications for Google+. Evolving as ever!
Read more:
http://smrtl.cl/1eluGXf via +Barry Schwartz
http://smrtl.cl/1Mq8om7 via +Mike Blumenthal
http://smrtl.cl/1eluM1f via h+Linda Buquet

Instagram brings location search to the web
Currently the fastest growing of all the social media sites, Instagram has just rolled out its search facility to web users. In terms of local discovery I think this is brilliant. Check out what's really happening in your local pub https://goo.gl/0CQmqX or favourite burger spot https://goo.gl/JVGt3b and connect with other local area Instagrammers. For marketers there are all kinds of possibilities with this around building a community with relevant local content.
Read more:
http://smrtl.cl/1eluNlF via +TechCrunch
http://smrtl.cl/1eluQ0R via +Mashable
http://smrtl.cl/1eluRBS via +David Amerland
http://smrtl.cl/1eluU0y via +Social Media Examiner

Tips on measuring ROI for local search
ROI is important for every business owner but probably even more so for the smaller, local ones where budgets are small and margins are tight. Knowing the value of every pound (or dollar) they spend can be crucial in deciding whether or not to continue with a local digital marketing campaign. Forgetting about expensive analytics platforms and complex attribution models, this great post looks at 17 things you can measure quite simply to help provide that evidence. Perfect for the smaller business owner.
Read more:
http://smrtl.cl/1OnTsCE via +Joy Hawkins

See where you've been through Google Maps
There have been some cool updates to Google Maps recently and this latest one ranks right up there. Remember that Italian restaurant you went to a couple of Thursday's ago? No problem if you don't as it'll likely now show up in your Timeline on Google Maps. It also keeps track of any photos you took along with pointing out places you may have been near. Which, for business owners, brings us back again to the importance of your data (NAPO) if you want to show up here.
Read more:
http://smrtl.cl/1egSxaK via +Google Maps

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448437082241/

Curated by Nick from +Smart Local Marketing
29
20
Nina Trankova's profile photoAjay Prasad's profile photoJoshua Berg's profile photoGiovanni Greenard's profile photo
7 comments
 
Notify Please
Add a comment...

Nick Rink

Shared publicly  - 
 
How to get Google Maps embed code and share links

Not sure if this is brand new or if I just haven't noticed it before today but the journey to get embed codes and shareable links for +Google Maps appears to have changed.

There used to be a gear icon towards the bottom left of the screen where you could grab links and the code but that's now gone. In it's place are 3 horizontal lines to the left of the search box in Google Maps. Click on those and a menu pane slides out and presents different options. As you can see from the screenshare attached the Share or embed codes are now there.

Thanks to +Malcolm Maybury for making me hunt for the new link ☺

Have you seen this yet?

#googlemaps   #localsearch  
38
20
Owen Kane's profile photoKris Sajewicz's profile photoClaudio Caporello Fotografo certificato Business View's profile photoLiana Ecosalinon (экосалинон)'s profile photo
11 comments
 
News to me, thanks +Nick Rink  for saving me the aggravation at a later date...Unless of course they "update it" again!
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Search categories, review links, citations and 4 easy steps

The craziness here in Wimbledon is almost over with only a couple of tennis days left. No rest in the land of local though and this week the roundup covers a great piece on local search categories, the fact that it's getting easier to leave reviews on Google and a good look at citations. Throw in a dash of getting back to basics and we're all set for the weekend. Enjoy!

List of top 142 local search categories from the past week
Knowing how consumers are searching for particular businesses is key in developing a marketing strategy that actually delivers. Using a blend of traditional offline activities combined with search, social and consumer reviews will generally lead to success but getting the blend right is important. The article below contains a really useful Infographic that highlights data from a recent study into consumer search behaviour. While online search tends to dominate there's still plenty of room for traditional directories in certain areas. Take a look. (h/t to +Malcolm Maybury for the find)
Read more:
http://smrtl.cl/1CtYMmT via +Joseph Morsello

Link for Google reviews now same on desktop and mobile
Any business that's made a concerted effort to gain more reviews on Google will have been frustrated at how difficult it can be, especially from a mobile device. So news emerging a couple of days ago that they've updated their mobile browser display appears to mean that you can now use the same link for both desktop and mobile reviews. I haven't actually been able to get it working yet but evidence would suggest I'm doing something wrong! Will have to recheck both the articles below from Mike B and have another crack at it.
Read more:
http://smrtl.cl/1CtYZ9K via +Mike Blumenthal
http://smrtl.cl/1CtZ3WU via Mike B (again)

Which citations are important and how many do you need?
Relevant local and niche specific directory listings (citations) have always been important in a local SEO campaign. Figuring out which ones are most important and how many you actually can help save time, so you're not chasing down listings that are practically irrelevant. These three articles touch on a few aspects of this with a look at which ones are handy for search and credibility with Google and which ones may actually result on some referral traffic. Also interesting to note that for the first time traffic on Yelp could be heading the wrong way.
Read more:
http://smrtl.cl/1CtZ8tI via +EverSpark Interactive
http://smrtl.cl/1CHAEbk via +Myles Anderson
http://smrtl.cl/1HdGsNY via +Business Insider

Local SEO for Google in 4 easy steps
Sometimes it's just good to get back to basics and as the rise of mobile search continues the importance of nailing down the fundamentals should be at the core of any local marketing project. The handy article below does just that and focuses specifically on Google My Business and other local directory listings. Combine that with a mobile-friendly website and you'll be well on your way.
Read more:
http://smrtl.cl/1CtZiRZ via +chris marentis

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448437018969/

Curated by Nick from +Smart Local Marketing
27
5
Giovanni Greenard's profile photoFrank Gainsford's profile photoNina Trankova's profile photoMary Stovall's profile photo
5 comments
 
Thanks for the list +Nick Rink I look forward to this each week so I can catch up on all that I am missing!
Add a comment...

Nick Rink

Shared publicly  - 
 
The Alexandra pub in Wimbledon

Whether you're visiting SW19 for the tennis or just breezing through some other time of year I'd always recommend stopping at The Alex. It's a Young's brewery pub, as are most in the Wimbledon area. Based in the town centre, just a 2 min walk from the station I reckon it's the largest pub in the area.

They've currently for the Young's Burger Shack (https://goo.gl/5uE0CO) just outside while the tennis is on, so that's on the menu for this weekend. If you're in the area give me a shout and I'll see you up there ☺

#ns  
reviewed:
Alexandra
33 Wimbledon Hill Rd, London SW19 7NE
Probably the biggest pub in town with multiple rooms so you can generally find what you want. Nice eating area, quiet(er) traditional pub, sports bar and outside rooftop terrace. Great beer menu with the occasional wildcard and food that's better than most town centre pubs. As a couple of other reviewers have mentioned, the comments on their chalk board outside are always worth a chuckle.
1
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Instagram goes local, importance of local SEO multi-location tips and Google can't help

With approximately 72 hours to go before the madness gets under way in London SW19, it's good to see that summer has finally arrived and we're undergoing something of a heatwave here in Wimbledon. Before all that though, there's this week's local roundup. Nice update from Instagram that should help local businesses, followed by a healthy dose of tasty local SEO snippets. Enjoy!

Instagram moving into local search
Instagram rolled out an update a few days ago with version 7 of their app. A large part of it was focused on the search facility, making it easier for users to discover images and other users. In among all this,  you now have the ability to search by location ... which is super useful! We've got some little tennis knockabout starting here in Wimbledon on Monday, so this new facility make s it simple to look through images from The Championships. It also makes it real easy to discover users by location, which will be good for local area businesses looking to increase their Instagram followers. News about the update in the articles below.
Read more:
http://smrtl.cl/1HhaxgJ via +The Next Web
http://smrtl.cl/1Hhbeqz via +Marketing Land 
http://smrtl.cl/1NikIC2 via +Search Engine Watch

Why local SEO is getting more important
Some great points made in this article on +Entrepreneur about local SEO. The two biggies that stand out for me are the increasing nature of personalised search along with the growth of mobile & wearable devices. If you're not giving the right local signals to Google (& Apple!) about where you are and what you do then you could be missing out on huge chunks of business. So, get a well optimised, mobile-friendly website, ensure your citations are in order, create relevant local content, build relationships and your reputation ... simples!
Read more:
http://smrtl.cl/1NikR8z via +Jayson DeMers

Local search and multi-location marketing
Couple of useful posts here for anyone dealing with multi-location businesses, whether that's four or four hundred. The first one is a basic guide to getting the fundamentals correct, e.g. having a separate local landing page and Google My Business listing for each of your locations. The second focuses more on content strategy and how to best roll that out if you are covering several geographic areas. Both great articles and worth bookmarking for reference.
Read more:
http://smrtl.cl/1HhaCkv via +LocalVox
http://smrtl.cl/1Hhb2aI via +Greg Gifford

Hey Google, can you fix it?
It can sometimes get a little frustrating in the land of the local search pro and this post lays out a story that would have me pulling out my remaining strands of hair! Along with the great detail in the account itself there are some really insightful and useful comments below, especially from +Aaron Bradley Google themselves have stuck their hands up and said "sorry, we can't help you" ... how about any of the Roundup readers, any ideas?
Read more:
http://smrtl.cl/1Nil7V5 via +Ahmed Khalifa

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448436951631/

Curated by Nick from +Smart Local Marketing
23
10
Jay Santana's profile photoSardi Bouabdela's profile photoStanton PC Repair & Sales's profile photoTom's Professional Painting Services's profile photo
6 comments
 
+Nick Rink I echo the others ... your weekly curation for "local" is a gold mine.

I didn't know about Instagram getting into the "local" space ... so thank you!
Add a comment...
Have him in circles
4,693 people
Satish Kumar's profile photo
AMOUR SY's profile photo
He Is Rich That Is Satisfied's profile photo
Taragh B's profile photo
Abdellah ABER's profile photo
Better Reach's profile photo
Leila Martin's profile photo
Glyn Hopkin Online Shop's profile photo
Eric Haywood's profile photo

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Home Services, local or organic, ranking guide and avoid the lines

Because life in local search isn't already tasty enough, this past week has seen Google add even more spice to the pot! Home services is the next target, following in the footsteps of Amazon and other established businesses like Taskrabbit. Other articles in this week's roundup include research into which results are best, a handy local SEO guide to ranking and using Google to avoid queues. Enjoy!

Google testing Home Services ads in San Fran
Earlier this month Google hired the team from Homejoy http://smrtl.cl/1My1sm2 and that led to the belief that they'd soon be entering the home services market to compete with the likes of Amazon. They're now testing it through paid ads for plumbers in the San Francisco area http://smrtl.cl/1My1Xwm Potential game changer? If they can get it to work and then replace the usual local search results with this then yeah, I'd say so. Suspect there's still lots of work for them to do though, which leads to plenty of time for us to all debate and speculate!
Read more:
http://smrtl.cl/1My0HJM via +Pete Meyers
http://smrtl.cl/1MxYHRI via +Search Engine Land
http://smrtl.cl/1My0PsC via +Mike Blumenthal

Which delivers more traffic, organic or local?
Another research study carried out by the folks at +BrightLocal looking at which search results deliver more for businesses, local or organic. The survey suggests that most SEO's believe that it's the local (pack) results that win but there are some great comments below the numbers that highlight the need for a more rounded approach.
Read more:
http://smrtl.cl/1MxYZrJ via +Ross Marchant

Ultimate guide to ranking in local SEO
There are plenty of local SEO guides out there on the web and every so often I come across a good one. This ultimate guide does a great job of setting the scene first and really explaining why local SEO is important to business owners (and yes, even big national brands!). The guide includes NAP, Schema, Google My Business and more, keeping things nice and simple. The only thing that's really missing is any mention of Apple Maps (http://smrtl.cl/applemapsuk)
Read more:
http://smrtl.cl/1OShVRl via +Tamar Weinberg

Avoid long lines with Google's help
There seem to be more and more cool and helpful updates coming through the Google Search app, including this one that rolled out just a few days ago. Search for any cafe , restaurant, grocery store, etc and you can now see how busy that place is on any given day. Will be handy for tomorrow's weekly shopping trip and for Sunday lunch at the pub!
Read more:
http://smrtl.cl/1My0VRb via +Google

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ?

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448437117155/

Curated by Nick from +Smart Local Marketing
12
1
Mary Stovall's profile photo
Add a comment...

Nick Rink

Shared publicly  - 
 
Social media sites hidden features

As social sites have continued developing over the years some features get hidden. This is a handy infographic that highlights some of the ones for Twitter, Facebook and LinkedIn. (Ignore the Google+ reference!)

From muting accounts on Twitter to reviewing messages on Facebook and maintaining contact notes on LinkedIn.

#socialmediatips  
3
3
Jaz Greer's profile photoRobert Sedgwick's profile photo
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Map Maker edits return, barnacle SEO, multi-location mistakes and generous Google

Things are back to normal and relative calm here in London SW19 this week. Looks like things are finally moving that way on Google's Map Maker too, so we've got a couple of posts in the roundup about that. Also included a couple of great pieces specifically on local SEO along with an article looking at the changing nature of local search results. Enjoy!

Map Maker opening up for edits again in August
Great news for mappers and local search pro's earlier this week as Google announced that Map Maker will be re-opening for edits sometime in August. According to the post on the Map Maker product forum they'll be looking for Regional Leads to moderate edits rather than Google operators themselves, who may have no actual knowledge of the area. It'll be interesting to see how this works out.
Read more:
http://smrtl.cl/1RuWue8 via +Pavithra Kanakarajan
http://smrtl.cl/1OjcNp9 via h+Greg Sterling

Checking off the best sites for a spot of local barnacle SEO
Once you've got all your basic local SEO ducks in a row it's time to start looking to push things on and get creative. One great way to do that is through barnacle SEO and if you don't know what that is there are a couple of great pieces below that explain it very well. When it comes to local it's all about latching on to authority sites that already rank for your key search terms. Here in the UK think of Yell, Yelp, Tripadvisor, TimeOut, Checkatrade, etc). Phil's put a handy checklist together to make things easier, so please thank him. (Thanks Phil ☺)
Read more:
http://smrtl.cl/1RuWH0Q via +Phil Rozek
http://smrtl.cl/1OjcR8l via +Will Scott
http://smrtl.cl/1OjcTNy via +Rand Fishkin

Top 5 issues mucking up local SEO for multi-location businesses
There are plenty of mistakes that businesses (and agencies) make when it comes to local search. For larger brands with multiple locations keeping things in order can be a struggle and each single error can end being compounded into a right royal mess. But it doesn't have to be that way. This great post hits up 5 key issues, highlighting the dangers of getting them wrong and pointing at possible solutions. Top stuff!
Read more:
http://smrtl.cl/1UKmilE via +Marcus Miller

Study suggests Google more generous to local than others
Serp watching can be a favourite pastime for local SEO folks, especially as they seem to be constantly changing. This study from +BrightLocal takes a look at how local search results compare in the three main search engines (Google, Bing & Yahoo) against each other and against last year. Especially interesting towards the end of the article with a look at how things compare for leisure results (i.e. restaurants, hotels, etc) which are now showing as snack pack's on Google.
Read more:
http://smrtl.cl/1Oh9KxQ via +Ross Marchant

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448437050873/

Curated by Nick from +Smart Local Marketing
29
4
Siva Gopi's profile photoGreg Cooper's profile photoRoss Marchant's profile photoNina Trankova's profile photo
 
Thanks and mostly bookmarked.
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Yelp vs Google, competitor research, Toyota goes local and 5 day plan

All thanks to fuzzy yellow balls, summer has finally arrived here in London SW19. Here's to more sun, fun and tennis. In the meantime, the roundup this week is staying strictly focused on local search with a splash of social. Some interesting news from a Yelp sponsored study and a look at how Toyota is using local ads. Enjoy!

Is Google "skewing" local search results?
Yelp continues it's Google bashing campaign with a sponsored study conducted in the US. The basic premise is that Google favours their own products, namely Google My Business, over regular organic results that would show Yelp, TripAdvisor or others. With all the press that Yelp itself gets about degrading results within their own site, not to mention review abuse, I reckon they should be spending their time and money focusing on their own business instead. Interesting reading nonetheless and a story that got picked up by many of the US national press. Quick question: does anyone outside of the US actually use Yelp?
Read more:
http://smrtl.cl/1LHtpaw via +Wall Street Journal
http://smrtl.cl/1JtjUfJ via +Marketing Land
http://smrtl.cl/1LHtzPk via +Washington Post

Advanced local SEO competitor analysis
Another stellar post on +Moz by Casey Meraz, this one takes a look at competitor research. What are the best ways to find who your competitors really are, along with all the data you can find about them. The post also provides a link to a really useful spreadsheet on Drive to use if you'd like to go through the process. Bookmark this one.
Read more:
http://smrtl.cl/1CHALUq via +Casey Meraz

New Toyota ad campaign goes local
Toyota have been running their "Let's Go Places" campaign in the US for a couple of years and are now giving it a bit of a revamp with local targeting on both Snapchat and Google. As more social sites build their local data points - thinking Instagram, Pinterest, Twitter - it should be possible to serve ads that are highly personalised and location specific. Toyota mention that they have "many measures for the campaign" so it'll be interesting to see if there's any data that comes out in a few months about how successful it's been.
Read more:
http://smrtl.cl/1LHtB9T via +Search Engine Watch
http://smrtl.cl/1LHtEm3 via +Advertising Age

Improve your local SEO in 5 days!
Not sure I entirely buy into the "triple impressions" in a workweek comment, but there are some useful points made in this post over on +Convince & Convert As well as hitting the main points around citations, reviews, links and local content there are some handy links and additional ideas to help any local search minded folks get started.
Read more:
http://smrtl.cl/1LHtGKM via +Garrett Mehrguth

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalmarketing   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448436986715/

Curated by Nick from +Smart Local Marketing
24
1
Ian Ross's profile photoAlans IT Solutions's profile photoFlying Point Digital's profile photoLeila Martin's profile photo
8 comments
 
What just happened? Where's +Yelp? #GooglevsYelp  http://bit.ly/GooglevsYelp 
Add a comment...

Nick Rink

Shared publicly  - 
 
Google Maps or Apple Maps

Was doing some digging around on Google Trends about local search terms (Google Places vs Google My Business for example) and thought I'd do a quick check to see how Apple Maps was faring. According to the graph http://smrtl.cl/1f3Xd5d it would appear not too well.

I'm guessing that this doesn't at all represent reality as Apple Maps comes as standard on all iOS devices so folks just don't need to search for it. Found it interesting anyway, so wondered if anyone here had any additional thoughts?

(P.S. If you're a local business owner and want to get your business on Apple Maps then check this out http://smrtl.cl/applemapsuk)

#applemaps   #googlemaps  
9
2
Alan Stainer's profile photoNick Rink's profile photoMalcolm Maybury's profile photoFrank Gainsford's profile photo
2 comments
 
Think Apple have made great strides over the past few months +Alan Stainer but you're right, Google have been working on this for years and it's still not perfect.
Add a comment...

Nick Rink

Shared publicly  - 
 
Smart Local Roundup - Snack Packs, re-purposing reviews, Google Maps and Trends

Good to be back after a few days off and enjoyed trying to catch up on all the local news from the past week or so. It's been relatively quiet but think I've found some really useful content for this week's roundup. From local search results to reviews and a couple of neat updates from Google in Maps and Trends. Enjoy!

Understanding Google's Local Snack Pack
In the land of local search the only constant is change, usually as Google strives to deliver on its mission to provide users with the most relevant results and a great user experience. For anyone who has encountered their Snack Pack that mission could be called into question. Mainly affecting the hospitality and entertainment industry (restaurants, pubs, hotels, etc) the results lack basic information that searchers are looking for. In this fab post by Miriam Ellis she clearly picks out the aspects missing and gives some top advice on what businesses affected by these results should be doing. Let's hope that change continues and Google soon move on from the Snack Pack!
Read more:
http://smrtl.cl/1Lj02MC via +Moz

Is it OK to re-purpose reviews from Google and Yelp?
A question that gets raised from time to time is whether a business can re-purpose content from reviews it receives from across the web. Are their any potential dangers and what are the benefits? Couple of great posts below that give some pretty detailed information (and discussion) around using reviews from both Yelp and Google on your website. Summary is you'll be fine as long as you ask permission and give the proper attribution.
(h/t to +Mary Stovall for raising the issue elsewhere)
Read more:
http://smrtl.cl/1Lj03A5 via +Phil Rozek
http://smrtl.cl/1Lj05rQ via +Brian Jensen

Google Maps gives another reason to get your opening hours right
Reports on a number of sites earlier this week indicated that Google Maps was starting to warn users if they were going to arrive at their chosen destination after it closes. So if you're rushing around trying to find that last minute Father's Day gift, Google will tell you if you can get to the store before it shuts. Handy! For a business owner this increases the importance of ensuring that you have both the correct address and opening hours in your Google My Business listing. What we used to call NAP (Name, Address, Phone number) should now be NAPO (Opening hours!)
Read more:
http://smrtl.cl/1GKN5bE via +Mashable
http://smrtl.cl/1Lj04UT via +Search Engine Land
http://smrtl.cl/1Lj07zN via +Android Police

Google Trends goes real-time
One of my absolute fave Google tools to use is Trends, which got a nice little update a couple of days ago. It now offers real time data, so if I wanted to look at the trends for Wimbledon (where I live) over the past 24 hours I can http://smrtl.cl/1GvK11D Not surprising it shows wimbledon hotel as a rising search query as The Championships start in a little over a week. You can check on a whole host of topics, so this could be useful in looking for things to use on social media (although not quite as awesome as Buzzsumo!)
Read more:
http://smrtl.cl/1JWbIVk via +Google
http://smrtl.cl/1Lj09Yy via +Search Engine Watch

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle. Alternatively, you can just turn notifications On for this Collection.

See you all back here same time next week ☺

#smartlocalroundup   #localseoroundup   #localsearchmarketing   #localseo   #smartlocalmarketing  

Pin it for laterhttps://www.pinterest.com/pin/94153448436917466/

Curated by Nick from +Smart Local Marketing
25
8
Greg Cooper's profile photojd quinitchette (CrazyLikeABOSS)'s profile photoMary Stovall's profile photoalice yam's profile photo
4 comments
 
Thanks for the mention +Nick Rink !
Add a comment...
Nick's Collections
People
Have him in circles
4,693 people
Satish Kumar's profile photo
AMOUR SY's profile photo
He Is Rich That Is Satisfied's profile photo
Taragh B's profile photo
Abdellah ABER's profile photo
Better Reach's profile photo
Leila Martin's profile photo
Glyn Hopkin Online Shop's profile photo
Eric Haywood's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Wimbledon, UK
Previously
Chicago - Bolton, UK - Bristol, UK - La Rochelle - Toronto
Contact Information
Work
Phone
+44 7885 569631
Email
Story
Tagline
Local SEO & Digital Marketing
Introduction
Helping businesses with their local search marketing to increase online visibility in their local community. That starts with Google My Business right here on Plus and also includes other aspects of local SEO, citations, content, social media, websites and more.

My business is +Smart Local Marketing, a digital marketing company based in Wimbledon, south west London.

My mission
  1. Get every eligible business here in the UK on to Google+ and using it to its fullest.
  2. Help to make sure that Google Maps is accurate, so that when you look for a place you can actually find it in real life!
Curator of #SmartLocalRoundup which features the best weekly content around local search and social marketing.

Plus Your Business
Generally recognised as the go-to resource to learn all about how to get the most out of Google+, Plus Your Business recently started the PYB Academy. I joined the Academy straight away so I could learn best practices for Page management and running Communities, skills that will be of great benefit to my clients. Am currently deep into Pathfinder Level 3.

Google+ Resources
Brand new to Google+ then check out the Google help page and start to build up your Profile and Circles. Would also recommend reading through the Google+ Partner Playbook.

If you're ready to take the next step on your Google+ journey then it would be worth delving into the PYB Quickstarter which includes a whole host of valuable information.

Communities

G+ Communities with fab people:
Communities I help to moderate:
If you plan on spending time in Communities here on Google+ then I would highly recommend reading this post from a well known UK Community owner as it covers some important do's and don'ts.

Hangouts

UK Biz hangouts: co-host with +Lee Rickler. It's a half hour HOA on the first Tuesday of each month with a focus on small business owners here in the UK. Check it out, you might like it!
  • Show #1 - Networking Essentials
  • Show #2 - Coworking & Collaboration
  • Show #3 - LinkedIn Essentials for Small Business
  • Show #4 - Content Marketing Essentials
  • Show #5 - Google Essentials
Have also been a guest on The Great British Hangout where we discussed How to Google Your Business. If you're interested in running either a one-off or a series of Hangouts and need some guidance or production assistance then check out the UK Biz Hangouts website for more info.

Any Other Business
  • Circles I'd probably fit into would include anything to do with local online marketing - local SEO, Google My Business, Google+ Tips, Google Maps, Hangouts, content marketing & social media
  • Beyond work and marketing stuff you'll generally find me posting about life here in London, the occasional sports post with a sprinkling of pics of our Boston Terrier, aptly named Fenway

Work
Occupation
Local SEO, Google+ Training & strategy, content marketing, social media & websites
Skills
Local SEO, local marketing, social media, local content strategy
Employment
  • Smart Local
    Director, 2013 - present
  • Wavefinder
    Publisher, 2008 - 2011
  • Onvizi
    Director, 2010 - 2013
  • Wolstenholme Intl
    Product Manager, 1995 - 2011
Basic Information
Gender
Male