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Nick Reisch
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Newcastle wants you to take a swig of their digital-only content aimed at American holidays. #MarketingMonday

http://adage.com/article/best-practices/practices-make-a-campaign-viral/294082/ -

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Doug Scott from Ogilvy asks “Is this content that could stand up against the best entertainment in its respective category?” #MarketingMonday

http://streamdaily.tv/2014/07/04/ask-yourself-is-this-content-someone-would-pay-for/ -

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