BT should be in a powerful position if the deal concludes as the only UK company to own mobile masts as well as a significant broadband network.
Market trends mean analysts expect a wave of mergers combining mobile and broadband, cable and also pay television networks across Europe. On the continent, particularly in Spain, buying all these services together has been popular with cost-conscious households.
In the UK, Virgin Media has been trying for years, with limited success. Quadplay may take off first among those who wish to watch the pennies. But BT would not just be offering savings – it would own the two best telecommunications networks in the UK.
Could this see quadplay become a national pastime? It will be interesting to see!